Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company has shown significant revenue and profit growth, with its smart watch chips contributing as a second growth driver, while the smart home and AIoT markets are poised for expansion [3][8] - The Bluetooth audio chip business has rebounded strongly, and the new product BES2800 is expected to solidify the company's leading position in the market [3][8] - The company maintains a "Buy" rating based on its current valuation levels and growth prospects [5] Financial Summary - The company’s revenue for 2024 is projected to be RMB 3,263 million, representing a year-over-year growth of 49.9% [7] - The net profit for 2024 is expected to reach RMB 460 million, with a substantial year-over-year increase of 272% [7] - The estimated EPS for 2025 is RMB 6.97, with a significant upward adjustment of 43.7% from previous estimates [7][5] - The company’s total market capitalization is approximately RMB 52.1 billion, with corresponding PE ratios for 2025, 2026, and 2027 projected at 62.2, 45.5, and 35.9 respectively [5][7] Growth Drivers - The smart watch and wearable device market is expected to see a surge, with the company’s smart watch chip revenue projected to grow by 116% year-over-year in 2024 [8] - The company’s investment in R&D continues to increase, with R&D expenses reaching RMB 617 million in 2024, a 12% increase from the previous year [8] - The new generation of smart Bluetooth audio chips is anticipated to enhance the performance and connectivity of wearable devices, further driving growth [8]