Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company has shown significant revenue and profit growth, with its smart watch chips contributing as a second growth driver, while the smart home and AIoT markets are poised for expansion [3][8] - The Bluetooth audio chip business has rebounded strongly, and the new product BES2800 is expected to solidify the company's leading position in the market [3][8] - The company maintains a "Buy" rating based on its current valuation levels and growth prospects [5] Financial Summary - The company’s revenue for 2024 is projected to be RMB 3,263 million, representing a year-over-year growth of 49.9% [7] - The net profit for 2024 is expected to reach RMB 460 million, with a substantial year-over-year increase of 272% [7] - The estimated EPS for 2025 is RMB 6.97, with a significant upward adjustment of 43.7% from previous estimates [7][5] - The company’s total market capitalization is approximately RMB 52.1 billion, with corresponding PE ratios for 2025, 2026, and 2027 projected at 62.2, 45.5, and 35.9 respectively [5][7] Growth Drivers - The smart watch and wearable device market is expected to see a surge, with the company’s smart watch chip revenue projected to grow by 116% year-over-year in 2024 [8] - The company’s investment in R&D continues to increase, with R&D expenses reaching RMB 617 million in 2024, a 12% increase from the previous year [8] - The new generation of smart Bluetooth audio chips is anticipated to enhance the performance and connectivity of wearable devices, further driving growth [8]

Core Viewpoint - The company reported record-high revenues and profits for 2024 and Q1 2025, driven by strong performance in smart wearable chips and a diversified revenue structure [1][2]. Financial Performance - In 2024, the company achieved revenue of 3.263 billion yuan, a year-on-year increase of 49.94%, and a net profit attributable to shareholders of 460 million yuan, up 272.47% [1]. - For Q1 2025, revenue reached 995 million yuan, reflecting a year-on-year growth of 52.25% and a quarter-on-quarter increase of 25.88%, with a net profit of 191 million yuan, up 590.22% year-on-year [1]. Product and Market Development - The company’s revenue from smart watch/wristband chips grew by 116% in 2024, contributing significantly to overall revenue growth, with total shipments exceeding 40 million units [2]. - The revenue structure became more diversified, with Bluetooth audio chips accounting for approximately 62% and smart wearable chips for about 32% of total revenue [2]. - Continuous upgrades in wearable terminal applications have led to increased customer demands for main control chips, prompting the company to launch new products like BES2800 and BES2700 series chips [2]. Research and Development - The company maintained high R&D investment, with expenses reaching 617 million yuan in 2024, a 12.27% increase year-on-year [3]. - The company is enhancing its technology layout in Wi-Fi, NPU, and ISP, with low-power, high-performance NPU and ISP systems already in mass production [3]. Strategic Positioning - The company is positioned to capitalize on the growing trend of edge AI, with a focus on developing ultra-low-power computing SoC chips and maintaining close collaboration with premium clients [4]. - The launch of new products like MYVU AR smart glasses and Ola Friend AI smart earphones indicates the company's commitment to innovation and market leadership [4]. Investment Outlook - The company is projected to achieve revenues of 4.920 billion yuan, 6.315 billion yuan, and 7.557 billion yuan for 2025, 2026, and 2027 respectively, with net profits of 923 million yuan, 1.304 billion yuan, and 1.660 billion yuan [4]. - A target price of 500 yuan is set based on a 65x PE valuation for 2025, reflecting the company's leading position in the domestic smart audio SoC market [4].