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中信银行探索”“金融+体育”新路径
Jing Ji Ri Bao· 2025-10-05 06:07
Group 1 - The 2025 China Open is taking place at the National Tennis Center, marking a significant upgrade as the first large-scale comprehensive tennis event in Asia spanning three weeks [1] - CITIC Bank has been a partner of the China Open since 2007, celebrating 19 years of collaboration and witnessing the growth of Chinese tennis from a regional to an international level [3] - CITIC Bank's brand development includes continuous innovation and the launch of the "ACE Ball Plan" in 2018, which supports youth tennis development by converting "ACE balls" from matches into donations [3] Group 2 - Between 2023 and 2024, the "ACE Ball Plan" will donate 600 sets of tennis equipment to 89 schools, emphasizing CITIC Bank's commitment to social responsibility and national strategy [3] - The sponsorship of the China Open is part of CITIC Bank's multi-faceted cooperation model, integrating event sponsorship, brand promotion, and public welfare initiatives to create a win-win ecosystem [3] - CITIC Bank enhances the spectator experience through co-branded card benefits and upgraded viewing options, further solidifying its role in the event [3]
浦发银行信用卡中心调整到期续卡策略
Jin Tou Wang· 2025-04-07 02:08
Core Points - Shanghai Pudong Development Bank (SPDB) is launching a digital card product to enhance financial services and user experience, which is a virtual credit card that can be used upon activation without a physical card [1] - Starting from May 1, 2025, SPDB will implement a differentiated renewal strategy for credit cards, where the type of renewal card issued will depend on the customer's transaction history over the past 12 months [1][2] - Customers aged 65 and above will generally receive a physical card to improve their card usage experience [1] Summary by Categories - **Digital Card Launch** - SPDB is introducing a digital card product aimed at providing better financial services and user experience [1] - **Renewal Strategy** - Customers with no transactions or only online transactions in the past 12 months will receive a digital card upon renewal [1] - Customers with non-online transactions in the past 12 months will receive a physical card [1] - **Special Cases** - Certain special card products, such as cross-border payment cards and high-end cards, will not be subject to the new renewal rules and will always receive a physical card [2] - Customers can request a physical card through the "Pudong Happy Run" app if needed [2]