Core Viewpoint - The company held a successful online performance briefing for the first half of 2025, with full interaction with investors and a 100% response rate to questions asked [1]. Financial Performance - The company has not disclosed specific details about the third quarter's performance, advising investors to refer to the official third-quarter report for accurate information [2][3]. Dividend Policy - The company plans to implement its first interim dividend this year, proposing a cash dividend of 0.6 yuan (including tax) for every 10 shares based on a total share capital of 262,071,629 shares, pending approval from the shareholders' meeting [5]. Market Strategy - The company is expanding its market presence by opening new stores primarily in core cities and shopping centers, with a focus on both direct sales and franchising [8][9]. Product Development - The company aims to enhance its brand positioning through fashionable and personalized designs targeted at young women, with new product series planned for release in the upcoming quarters [8]. - The company has successfully launched several product lines, including the Fenghua 2.0 series, and is committed to continuous innovation to maintain a competitive edge [9]. IP Collaboration - The company views IP collaboration as a long-term strategy to enhance brand value and reach a broader consumer base, with plans for future partnerships [8].

Group 1: Product Development and Market Strategy - The company launched the Fenghua 2.0 series and other product lines, significantly increasing the proportion of R&D products [2] - The focus is on young consumers, with a strategy to integrate traditional craftsmanship and cultural trends to enhance product differentiation [2] - Collaborations with IPs like "Daomu Biji" and others have helped reach younger demographics and enhance brand value [2] Group 2: Financial Performance and Market Position - The company's total market value is reported at 5.9 billion yuan, which is significantly lower than competitors despite better fundamentals [3] - The company plans to implement its first interim dividend, proposing a cash dividend of 0.6 yuan per share based on a total share capital of 262,071,629 shares [4] Group 3: Expansion Plans - The company is in a nationwide expansion phase, expecting to exceed the number of new stores opened in the first half of the year during the second half [3] - The strategy includes opening stores in key urban areas and shopping centers, with a focus on both direct and franchise models [3] Group 4: Risk Management and Market Conditions - Fluctuations in gold prices impact revenue and costs; the company mitigates risks by speeding up inventory turnover and adjusting production based on sales [4] - The company emphasizes adherence to information disclosure regulations, ensuring no significant undisclosed information was leaked during investor interactions [4]