证券研究报告|公司点评报告 分析判断: ► 打造产品力与品牌力，线上与线下全渠道协同发展。 线上渠道：线上赋能线下，实现全渠道协同发展。25Q1-Q3，公司线上业务收入 11.90 亿元，同比+39.3%，占 总营收比例为 55.0%，公司积极拓展多个线上平台，根据不同平台人群画像制定产品推广策略，并从流量思维 转向产品思维，提升原创产品占比，同时积极拓展新渠道，布局新的业务增长点。 线下渠道：坚持"省内调结构，省外扩规模"策略，线下门店运营能力提升，省外门店拓展顺利。25Q1-Q3， 线下业务收入 9.74 亿元，同比+20.3%，收入占比为 45.0%，公司重点提升线下门店运营能力，通过精细化运营 提高单店效益，同时积极拓展华东、华中、西南等市场，进一步实现曼卡龙品牌的全国性扩张。 ► 提质增效，持续优化费用水平，盈利能力基本稳定。 [Table_Date] 2025 年 10 月 31 日 [Table_Title] Q3 收入与利润稳定双增，持续释放品牌活力 [Table_Title2] 曼卡龙(300945) | [Table_DataInfo] 评级： | 增持 | 股票代码： | 300945 ...

Industry Overview - The price of domestic gold jewelry has surpassed 1100 RMB per gram due to rising international gold prices, prompting major jewelry brands to initiate price increases [1] - In Wuhan, Chow Tai Fook plans to raise its "one-price" jewelry by approximately 20%-30% after the National Day holiday, although specific products and their proportions have yet to be determined [1] - As of September 27, major traditional gold jewelry brands like Chow Tai Fook, Chow Sang Sang, and Luk Fook have all set their gold prices at 1108 RMB per gram, while Lao Miao Gold is at 1100 RMB per gram [1] - Tianfeng Securities notes that while gold jewelry consumption volume has decreased due to rising prices, the total value remains at the third highest historical level, indicating stable consumer demand [1] - The high-end jewelry market shows resilience, prompting brands to adapt their market strategies [1] - The younger generation is becoming the main consumer group, influenced by cultural confidence and the rise of domestic trends, leading to increased acceptance of traditional gold [1] - There is a shift in consumer behavior towards non-wedding gold purchases, with "self-wearing" becoming the most significant jewelry consumption scenario [1] - The industry is experiencing increased concentration, with leading brands significantly growing their market share in recent years [1] Company Developments - Mankalon has launched several new product lines, including the Fenghua 2.0 series, Jiaoyu series, and Weilan series, catering to both traditional and modern aesthetics [3] - Cuihua Jewelry is positioning its Cuihua brand as a luxury label through high-end products like the Master Series and Palace Museum cultural series, employing a no-discount strategy and collaborating with cultural institutions [3] - The company reports that its two-dimensional gold products are experiencing strong sales [3] Market Outlook - Dongguan Securities projects that the gold jewelry market will maintain stable growth from 2024 to 2029, surpassing other jewelry categories, confirming gold jewelry's lasting appeal among Chinese consumers [2]

Core Viewpoint - The company held a successful online performance briefing for the first half of 2025, with full interaction with investors and a 100% response rate to questions asked [1]. Financial Performance - The company has not disclosed specific details about the third quarter's performance, advising investors to refer to the official third-quarter report for accurate information [2][3]. Dividend Policy - The company plans to implement its first interim dividend this year, proposing a cash dividend of 0.6 yuan (including tax) for every 10 shares based on a total share capital of 262,071,629 shares, pending approval from the shareholders' meeting [5]. Market Strategy - The company is expanding its market presence by opening new stores primarily in core cities and shopping centers, with a focus on both direct sales and franchising [8][9]. Product Development - The company aims to enhance its brand positioning through fashionable and personalized designs targeted at young women, with new product series planned for release in the upcoming quarters [8]. - The company has successfully launched several product lines, including the Fenghua 2.0 series, and is committed to continuous innovation to maintain a competitive edge [9]. IP Collaboration - The company views IP collaboration as a long-term strategy to enhance brand value and reach a broader consumer base, with plans for future partnerships [8].

Core Insights - The company held a performance briefing on September 12, 2025, to discuss product development, market expansion, and IP collaborations with investors [1] Product Development and Market Feedback - In the first half of the year, the company launched the Fenghua 2.0 series, Jiaoyu series, and Weilan series, targeting both Eastern fashion and modern aesthetics. Future plans include focusing on the young consumer demographic with a light luxury positioning and multi-scenario products. The company aims to enhance its competitive edge through "innovative craftsmanship + cultural heritage" by integrating non-heritage craftsmanship and cultural trends [1] - The Fenghua and Jiaoyu series, along with collaborations with IPs like Deshou Palace, have successfully reached younger audiences and increased brand value [1] Store Expansion and Market Layout - The company is in a national development phase, with expectations to open more stores in the second half of the year compared to the first half. The strategy involves opening direct stores in core urban areas and franchising in other locations, with a focus on shopping centers and provinces outside the current market [2] IP Collaboration and Brand Strategy - IP collaboration is a long-term strategy for the company, which will select suitable IPs based on brand positioning and product strategy to broaden its target consumer base and enhance brand recognition and quality. The brand aims to showcase unique charm through fashionable and personalized original designs, with the slogan "Everyday Highlights," focusing on daily wear and self-satisfaction needs. New product series are set to be launched in the third and fourth quarters [3] Other Key Points - The company plans to implement its first interim dividend, proposing a cash dividend of 0.6 yuan (including tax) for every 10 shares based on a total share capital of 262,071,629 shares, pending approval from the shareholders' meeting [4] - To mitigate risks associated with fluctuations in gold prices, the company is accelerating inventory turnover [4] - Investors are advised to pay attention to the company's regular reports and publicly disclosed information regarding the operational situation in the second half of the year and the third quarter [4]

Group 1: Product Development and Market Strategy - The company launched the Fenghua 2.0 series and other product lines, significantly increasing the proportion of R&D products [2] - The focus is on young consumers, with a strategy to integrate traditional craftsmanship and cultural trends to enhance product differentiation [2] - Collaborations with IPs like "Daomu Biji" and others have helped reach younger demographics and enhance brand value [2] Group 2: Financial Performance and Market Position - The company's total market value is reported at 5.9 billion yuan, which is significantly lower than competitors despite better fundamentals [3] - The company plans to implement its first interim dividend, proposing a cash dividend of 0.6 yuan per share based on a total share capital of 262,071,629 shares [4] Group 3: Expansion Plans - The company is in a nationwide expansion phase, expecting to exceed the number of new stores opened in the first half of the year during the second half [3] - The strategy includes opening stores in key urban areas and shopping centers, with a focus on both direct and franchise models [3] Group 4: Risk Management and Market Conditions - Fluctuations in gold prices impact revenue and costs; the company mitigates risks by speeding up inventory turnover and adjusting production based on sales [4] - The company emphasizes adherence to information disclosure regulations, ensuring no significant undisclosed information was leaked during investor interactions [4]