以下文章来源于红餐网 ，作者红餐编辑部 红餐网 . 做餐饮，上红餐 ！一个有温度的餐饮产业服务平台。 将投中网设为"星标⭐"，第一时间收获最新推送 在刚过去的10月份，瑞幸咖啡和《王者荣耀》的联名活动反响热烈：上线三天，5款联名饮品售出超 1000万杯、超大杯饮品售出超490万杯。 时间线再往前推一推，今年4月，古茗和《崩坏：星穹铁道》有过一次联名，据报道，上线当天一 早，官方小程序因访问量过大一度瘫痪。 与此同时，餐饮与游戏IP之间的联动，也逐渐显现出新的趋势。 一方面，在餐饮品牌的联名名单上，游戏IP成为越来越高频的选择。 根据公众号"角研社"的数据统计，2025年上半年，市面上已有70款游戏与不同品牌类别开展了多起 联名合作，其中新茶饮联名大户瑞幸咖啡、奈雪的茶、古茗频繁现身，连锁餐饮如肯德基、海底捞、 达美乐等也未缺席。 更明显的趋势是，联名内容越来越"内卷"。品牌合作已从简单的贴标售卖，转向更深度的绑定。从 游戏内的道具、皮肤、地图、剧情植入，到线下的主题门店打卡、联名套餐、限定周边，形式越来越 丰富。 不过，当流量的狂欢退去，更多人开始思考：泼天的流量背后，餐饮品牌花大价钱和各大游戏IP联 名，会 ...

New Product Launches - Pitaya launched a new line of swirl smoothie bowls using organic superfruits in single-serve frozen form [2][3] - Jianai introduced yogurt frozen treats in original and mango passion fruit flavors, with over 80% fresh milk content [6] - BIRKENSTOCK released the FLORIDA spring/summer collection, reinterpreting the classic sandal design [6] - Nestlé collaborated with Hongdu to create seasonal limited products inspired by the fragrance of Chinese gardenia [9] - Meco cup fruit tea announced the boy band Times Youth League as its new brand ambassador [11] - Xiaoguan Tea entered the fast-moving consumer goods market with a new product line [11] Industry Events - Lavazza opened its first university store at Fudan University, targeting the Gen Z demographic [11] - The popular cake brand Muxinshan opened 800 stores within a year of establishment [11] - Bubble Mart launched its first MEGA COLLECTION store in Chengdu [11] - Chinese colored contact lens brand LEMONADE expanded into the South Korean market [31] Financing Activities - Wailuo secured $60 million in financing, focusing on marketing technology services for consumer brands [18] - Bloobloom, a fashion eyewear brand, raised £3 million in a new funding round [20] - Chaxingren completed nearly 50 million yuan in angel round financing, aimed at technology development and capacity building [20] - IMCOCO Group, involved in the coconut water industry, announced a significant Pre-A round financing [22] Food and Beverage Innovations - Kay Tea launched a new line of instant iced tea powders aimed at the UK market [25] - Meiji introduced a salted lemon-flavored Bulgarian yogurt in Japan [26] - Kweichow Moutai announced a new high-end product series, featuring premium beef noodles [26] - Yuhua launched a new series of HPP (High Pressure Processing) products, including various fruit juices [27] Beauty and Personal Care Developments - FRED launched a new high-end jewelry collection for 2025, featuring 19 pieces [28][29] - Walmart plans to pilot a "beauty bar" project in 40 stores to enhance the shopping experience [31] - Huaxizi introduced a new lipstick series inspired by traditional Chinese culture [31]