Core Viewpoint - The banking industry is intensifying credit card promotions and consumer loan activities to stimulate user spending as the "Double Twelve" shopping festival approaches, marking a shift from "scale expansion" to "quality cultivation" in banking operations [2][5]. Group 1: Credit Card Promotions - Major banks are launching various credit card discount activities across platforms like Taobao, JD.com, and Douyin, with specific offers such as discounts for spending thresholds [3][4]. - China Bank announced multiple promotions, including discounts for spending over 200 yuan on Taobao and JD.com, with potential savings reaching up to 188 yuan [3]. - Other banks, such as Zhejiang Merchants Bank, are offering unique promotions tailored to different spending scenarios, including significant discounts on food delivery and transportation services [3][4]. Group 2: Consumer Loan Incentives - Financial institutions are enhancing consumer loan offers, supported by national interest subsidy policies, to further activate consumer spending potential [6][7]. - Jianxin Consumer Finance is providing various incentives for new customers, including interest-free periods and random gift vouchers, to encourage borrowing [6]. - The national subsidy policy allows for a 1% interest rate reduction on personal consumption loans, effective from September 2025 to August 2026, covering various consumer needs [7]. Group 3: Market Dynamics and Strategy - The shift towards digital marketing and precise operations in the banking sector reflects a new phase in financial services, moving away from broad promotional strategies to targeted marketing [5]. - Analysts suggest that the collaboration with large platforms like JD.com allows banks to expand their reach without the need for building their own customer bases, facilitating a transition to managing the entire customer lifecycle [4][5]. - The ongoing asset scarcity and weak corporate loan demand are driving banks to focus on consumer loans, which have lower capital requirements and reduced risk weights, making them a strategic priority for maintaining net interest margins [7].