Core Viewpoint - The article emphasizes the potential of smart beta index funds, which utilize more sophisticated stock selection rules compared to traditional index funds, to achieve long-term excess returns in the market [3][4][11]. Group 1: Smart Beta Index Funds - Smart beta index funds represent a small portion of the market, with only 1.7 trillion yuan, accounting for approximately 0.5% of the total public fund size of 32.24 trillion yuan in China by the end of 2024 [2]. - These funds employ stock selection based on proven financial metrics or price characteristics, rather than just market capitalization [4][5]. - Common factors used in smart beta strategies include dividend yield, quality, value, low volatility, and momentum [15]. Group 2: Performance of Smart Beta Strategies - Historical data from 1927 to 2023 indicates that smart beta strategies can outperform the market, with various factors showing significant annualized returns above the overall market return of 9.5% [17][18]. - The long-term performance of factor-based strategies demonstrates that almost all factor long portfolios yield returns significantly higher than the market index, suggesting that holding a good smart beta fund is likely to provide better returns than traditional indices like the CSI 300 [20][23]. Group 3: Challenges and Considerations - Despite the effectiveness of smart beta strategies, they can experience prolonged periods of underperformance, which may lead to investor skepticism [24][26]. - Historical data shows that some factors can have long periods of underperformance, with the longest being four years for several factors [28][29]. - Diversifying across multiple factors can help mitigate risks associated with individual factor underperformance, as different factors may perform well at different times [30]. Group 4: Insights from Historical Data - Long-term data supports the reliability of smart beta index funds, indicating that missing out on these investment opportunities could be regrettable [32]. - Investors are advised to construct multi-factor portfolios to balance risk and return, incorporating defensive and aggressive strategies [35]. - A long-term investment horizon is essential for realizing the excess returns from smart beta strategies, as they may require enduring periods of underperformance [37][39]. - Risk management is crucial, as smart beta funds are still subject to market fluctuations and can decline during bear markets [40][41].

Core Viewpoint - The article highlights the evolution and achievements of the brokerage asset management industry over the past 15 years, emphasizing the importance of value investment and the establishment of a diversified product matrix to meet investor needs [1][2][19]. Industry Development - The brokerage asset management industry began its independent operations in 2010 with the establishment of the first brokerage asset management company, marking a new chapter in the industry [2]. - The industry has experienced significant growth, with assets under management increasing from 2.8 trillion yuan at the end of 2011 to a peak of 18.8 trillion yuan in April 2017, driven by regulatory changes and market demand [5][6]. - The introduction of the new fund law in 2013 allowed brokerage firms to apply for public fund licenses, further expanding their operational scope [5][6]. Value Investment and Research Platform - The industry has focused on building a robust research and investment platform, emphasizing value investment based on fundamental research to achieve sustainable returns for investors [3][4]. - The establishment of independent asset management subsidiaries has allowed leading brokerages to enhance their operational capabilities and adapt to market changes [4][6]. Product Matrix and Innovation - The brokerage asset management sector has transitioned from a focus on single asset management to a more diversified product offering, including public and private fund management [10][11]. - As of June 30, 2025, the company managed 106 collective asset management plans across various investment fields, showcasing its strong investment management and risk control capabilities [10][11]. - The company has been proactive in launching innovative products, including the first public fund license among brokerages and a comprehensive range of FOF products tailored to different investor profiles [12][13]. Client Service and Trust Building - The company has developed a unique client service model, conducting extensive outreach and educational initiatives to foster a healthy investment mindset among clients [14][15][17]. - The "Oriental Red Ten Thousand Miles" client service initiative has been instrumental in building trust, with over 14,000 events held nationwide, reaching more than 2 million participants [17]. - The company aims to deepen its relationship with investors through a comprehensive service model that combines research, investment, and advisory services [18]. Future Outlook - The company is set to embark on a new strategic plan in 2025, focusing on serving emerging industries and integrating into the broader financial ecosystem [21]. - The commitment to value creation and high-quality service will continue to guide the company's operations as it seeks to enhance its competitive edge in the asset management industry [19][21].