Group 1 - The core idea of the news is the launch of the "Special Products and New Year Flavor" consumption promotion activity by the Ministry of Agriculture and Rural Affairs, aimed at boosting agricultural product consumption during the peak holiday season [1] - The activity includes the release of a directory of "local specialty" brand New Year goods and supports the establishment of dedicated sections for these products in fresh supermarkets and live e-commerce platforms [3][7] - Various local specialty agricultural products were showcased at the National Agricultural Exhibition, with notable examples including the Liangping pomelo from Chongqing, which has an annual output value of around 3 billion yuan, and fresh corn from Heilongjiang with an output of over 3,000 ears per mu [3] Group 2 - The initiative emphasizes the integration of agriculture, culture, and tourism, promoting traditional customs and intangible cultural heritage through the display and sale of specialty agricultural products [5] - The Ministry of Agriculture and Rural Affairs has proposed five categories of consumption promotion activities to enhance agricultural product consumption, including organizing themed consumption events and increasing the supply of quality products [7]

5月9日，黑龙江肇东特色农产品品牌影响力指数启动仪式在2025世界品牌莫干山大会期间举行。黑龙江 省肇东市委副书记、市长肖福凌在致辞中表示，此次指数发布不仅是一次技术革新的里程碑，更是肇东 特色农产品搭乘数字化快车，驶向全国的崭新起点。 黑龙江省肇东市地处世界三大黑土带之一的松嫩平原腹地，与哈尔滨隔江相望。作为全国超级产粮大 县、国家重要的农畜产品调出基地，肇东粮食年产量稳定在40亿斤，畜禽存栏总量达2200万头只，是全 国仅有的两座国际农产品加工产业园之一。 肇东市幅员4332平方公里，拥有400万亩肥沃耕地，这里的寒地黑土富含有机质，土层深厚，肥力充 足，有机质含量平均达3%—5%，远超全国平均水平。肇东大米种植面积38万亩，年产高端大米24万 吨，产品远销全国。 肇东是黑龙江省规模最大的有机小米生产基地，现有23家生产经营主体，37个注册品牌，15个有机认证 产品和5个绿色认证产品，品牌价值达18亿元。肇东市不断开发新产品，打造功能小米，先后推出了婴 儿米、老年米、糖尿病功能米、小米粉等多个产品，满足了不同消费群体的需求。 肇东鲜食玉米富含蛋白质、氨基酸等多种营养成分，具有较高的营养价值。近年来，肇东市 ...