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赫诗琴面膜陷“水解”与“胶原”概念混用风波,胶原蛋白争议再起
Xi Niu Cai Jing· 2025-07-08 15:52
Core Viewpoint - The beauty industry is facing scrutiny due to ingredient controversies, particularly regarding HEXKIN's "Rejuvenating Collagen Mask," which has been questioned for allegedly lacking collagen [1] Group 1: Product Controversy - A beauty blogger sent HEXKIN's mask for testing, revealing that "collagen was not detected" in the sample [3] - HEXKIN responded by commissioning a retest, which found "hydrolyzed collagen" at a level of 0.532%, raising confusion over the difference between collagen and its hydrolyzed form [3][6] - The company's marketing has been criticized for using vague terminology, leading consumers to assume the presence of effective collagen rather than its hydrolyzed form, which has different absorption and efficacy characteristics [7] Group 2: Regulatory and Testing Standards - HEXKIN claims compliance with national regulations and has completed the necessary registration with the National Medical Products Administration [5] - The lack of standardized testing methods for collagen in cosmetics has led to discrepancies in results from different testing institutions, highlighting a significant issue within the industry [7] - The controversy reflects broader challenges in the beauty industry regarding the clarity and reliability of ingredient testing standards [7] Group 3: Marketing and Consumer Trust - HEXKIN heavily relies on influencer marketing, with over 80% of its GMV dependent on key opinion leaders, which can lead to misinformation about product efficacy [8] - The company's promotional claims, such as comparing the mask to "collagen infusion," may mislead consumers and exacerbate trust issues [8] - Consumers are encouraged to consider product registration and testing reports when purchasing cosmetics, emphasizing the need for transparency and genuine product efficacy [8]
618前夕“聊播”乱象引关注:佣金费比高达80%?胶原蛋白面膜不含胶原蛋白?
Sou Hu Cai Jing· 2025-06-10 11:27
极目新闻记者 康旭阳 随着618购物节的临近,直播电商再次成为公众关注的焦点。 6月9日,互联网博主"约翰啥都懂"发布的一则视频引发热议,视频中揭露的直播电商佣金比例之高远超想象,特别是目前风头正盛的"聊播"模式,其商业变 现效率与分成比例令人咋舌。 什么是聊播?聊播为何分成如此之高?为何这么多品牌愿意付出高额佣金?聊播所售胶原蛋白面膜不含胶原蛋白?极目新闻进行了了解。 互联网博主"约翰啥都懂"视频截图 "聊播"模式异军突起 "聊播"这一新型直播形式源于去年某平台算法调整。平台为了提升用户黏性,在推荐算法中大幅增加了用户停留时长的权重指标。这一变化催生了一批以聊 天为主要内容、间歇性插播卖货的主播,他们通过吸引用户长时间停留来获得平台流量倾斜,进而实现更高的转化率。 博主"约翰啥都懂"介绍,在众多聊播主播中,某雪凭借传奇的情感经历迅速崛起,成为该类目的领军人物,据传其去年GMV(商品交易总额)超过20亿 元。 某直播电商平台运营总监李明(化名)向记者解释:"聊播之所以能实现如此高的变现效率,关键在于它完美契合了平台算法的偏好。用户因为对主播个人 故事感兴趣而停留,平均观看时长是传统叫卖式直播的3-5倍,这使直 ...
盘点9款 | 海外医美展的新器械
思宇MedTech· 2025-02-14 03:39
2025年2月12日, Aesthetic and Anti-Aging World Congress(AMWC)美洲会议 将于2月15日至17日在 佛罗里达州迈阿密 举行。本次会议将展示塑造美学医学未来的 尖端创新和变革性技术。从 微针治疗 和 聚二氧己环酮(PDO)线 到先进的 皮肤解决方案、3D摄影、毛发再生系统、肌肉治疗 以及 其他再生选项 ,这些参展商正 在重新定义患者护理和结果的可能性。 # 产品介绍 Dermapen 4™ 微针笔(DP 4) NavaClick™ 注射系统以其精密工程设计和定量剂量设计,推进了神经毒素输送技术。每个单位的输送都配有听觉和触觉确认,确保剂量的准确性和一致 性。该系统配有彩色编码的注射器,每个注射器都针对特定的稀释体积进行校准,以简化工作流程,减少浪费,提高效率 。 NavaClick 采用超细针头,最大 限度地减少不适感和瘀伤,提供精准、可靠且以患者为中心的创新 ,使其成为美容程序的理想选择。 Tea Tree Collagen Mask(茶树胶原蛋白面膜) Dermapen 4 ™ 微针笔 来自 Dp Derm ,是一种先进的分段微通道设备。它已获得 美国食品药 ...