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视频丨时尚感、科技范儿!银发一族生活愈发“有滋有味”
Yang Shi Xin Wen Ke Hu Duan· 2025-11-14 07:26
现在,许多老年人的生活充满时尚感和科技范儿,记者在采访中发现,他们的消费理念正从追求"性价比"到"智能化"转变。 0:00 陕西西安的85岁刘爷爷最近选购了一台助力外骨骼,成为小区周边最拉风的老爷子。在年轻人的圈子里,外骨骼机器人并不是一个陌生名词,但在老年朋友 的世界里,这东西似乎并不多见。 市民 刘建都:好多人问你这是带了个啥,好像带了个"核武器"。有的人说你还新潮得很。 佛山市民 梁惠珍:我的脚行动不方便,膝盖痛,先坐到助力器上,再慢慢降下去,比自己弯膝盖坐下去舒服很多。 听了梁婆婆的感受后,黎婆婆也马上试了一下,她虽然没有膝盖弯曲困扰,但是电动助力辅助站起来,让她觉得更为惊喜。 在陶瓷之都广东佛山的家居卖场,可电动升降的马桶助力老人如厕蹲起,多方位喷水的坐式沐浴系统防老人洗澡转身滑倒,一系列适老化智能产品让正在选 购的梁婆婆一行人爱不释手。 从"辅助"到"舒适" 银发产业拔节生长 为了更好满足银发一族消费升级需求,各地银发产业园应运而生,适老化产品供应正从"辅助"升级为"舒适"。 平台数据显示,今年以来,适老化产品销售提升明显,仅助行和助听品类规模就接近20亿。 京东健康适老品类负责人 陈涛:银发一族 ...
“科技范儿”“悦己型”……银发消费花式“上新”潜能迸发 服务供给加速升级
Yang Shi Wang· 2025-11-14 04:38
Core Viewpoint - The consumption concept of the elderly is shifting from "cost-effectiveness" to "intelligent" products, indicating a growing demand for smart and comfortable living solutions tailored for seniors [1][7][20]. Group 1: Market Trends - The sales of elderly-friendly products have significantly increased, with categories like mobility aids and hearing aids nearing a market size of 20 billion [5]. - In the first ten months of the year, innovative smart health products such as sleep monitoring rings and AI hearing aids saw transaction volume growth exceeding 7.6 times and transaction value growth over 200% [7]. - The silver economy in China is currently valued at approximately 7 trillion, accounting for about 6% of the GDP, and is projected to reach 30 trillion by 2035, representing 10% of the GDP [12]. Group 2: Product Innovations - New technologies are being developed for exoskeletons to provide better support for seniors with joint issues, with advancements in response times approaching 0.1 seconds [9]. - The introduction of smart products like sensing and communicating adult diapers has gained significant market attention [9][11]. Group 3: Consumer Behavior - The elderly are increasingly engaging in "self-pleasing consumption," investing in hobbies and activities such as music, photography, and travel, reflecting a vibrant retirement lifestyle [13][20]. - Sales in cultural entertainment, tourism services, and health services for the elderly have seen year-on-year increases of 20.7%, 26.2%, and 23.9% respectively [20]. Group 4: Service Supply Upgrades - The service supply for the elderly is rapidly innovating, with a rise in customized online courses and immersive offline experiences, enhancing the overall service ecosystem [21][23]. - The establishment of "silver consultants" has effectively addressed the urgent needs of the elderly, such as home modifications for better accessibility [27].