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视频丨时尚感、科技范儿!银发一族生活愈发“有滋有味”
Yang Shi Xin Wen Ke Hu Duan· 2025-11-14 07:26
Core Insights - The consumption philosophy of the elderly is shifting from "cost-effectiveness" to "intelligent products" [10] Group 1: Elderly Consumer Trends - Elderly individuals are increasingly adopting fashionable and technological lifestyles, as evidenced by the popularity of products like exoskeletons and smart health devices [3][10] - Sales of elderly-friendly products have seen significant growth, with categories like mobility aids and hearing devices nearing a scale of 20 billion [10] - The elderly market is projected to grow significantly, with the silver economy expected to reach 30 trillion by 2035, accounting for 10% of GDP [19] Group 2: Innovative Products and Technologies - New technologies are being developed for elderly care, such as AI-driven exoskeletons that provide tailored support for mobility [11][14] - Smart health products, including sleep monitoring rings and non-invasive blood glucose monitors, have seen sales increase by over 200% year-on-year [10] - Innovative products like smart diapers that enhance comfort and dignity for the elderly have gained market traction [13] Group 3: Lifestyle and Leisure Activities - The elderly are engaging in diverse leisure activities, including music, photography, and travel, reflecting a trend towards "self-fulfilling consumption" [20][33] - The market for elderly cultural and entertainment services has grown, with sales in related sectors increasing by over 20% [33] - Elderly individuals are actively participating in community activities, such as forming bands and taking photography classes, showcasing their vibrant lifestyles [22][29] Group 4: Service Supply and Innovation - The service supply for the elderly is rapidly evolving, with a focus on personalized and immersive experiences, including online courses and themed community spaces [34][36] - New initiatives like "silver consultants" are being introduced to assist elderly individuals with practical needs, enhancing their quality of life [42] - The demand for customized services, such as meal assistance and medical support, is driving innovation in the elderly care sector [42]
“科技范儿”“悦己型”……银发消费花式“上新”潜能迸发 服务供给加速升级
Yang Shi Wang· 2025-11-14 04:38
Core Viewpoint - The consumption concept of the elderly is shifting from "cost-effectiveness" to "intelligent" products, indicating a growing demand for smart and comfortable living solutions tailored for seniors [1][7][20]. Group 1: Market Trends - The sales of elderly-friendly products have significantly increased, with categories like mobility aids and hearing aids nearing a market size of 20 billion [5]. - In the first ten months of the year, innovative smart health products such as sleep monitoring rings and AI hearing aids saw transaction volume growth exceeding 7.6 times and transaction value growth over 200% [7]. - The silver economy in China is currently valued at approximately 7 trillion, accounting for about 6% of the GDP, and is projected to reach 30 trillion by 2035, representing 10% of the GDP [12]. Group 2: Product Innovations - New technologies are being developed for exoskeletons to provide better support for seniors with joint issues, with advancements in response times approaching 0.1 seconds [9]. - The introduction of smart products like sensing and communicating adult diapers has gained significant market attention [9][11]. Group 3: Consumer Behavior - The elderly are increasingly engaging in "self-pleasing consumption," investing in hobbies and activities such as music, photography, and travel, reflecting a vibrant retirement lifestyle [13][20]. - Sales in cultural entertainment, tourism services, and health services for the elderly have seen year-on-year increases of 20.7%, 26.2%, and 23.9% respectively [20]. Group 4: Service Supply Upgrades - The service supply for the elderly is rapidly innovating, with a rise in customized online courses and immersive offline experiences, enhancing the overall service ecosystem [21][23]. - The establishment of "silver consultants" has effectively addressed the urgent needs of the elderly, such as home modifications for better accessibility [27].