快过年了，你的年货准备得怎样了？ 如果你是江苏宿迁来龙镇光明村村民，就不用为此太费神，因为从村里走出去的京东创始人刘强东又为 大家送上门来了。 京东的做法，是以实体项目筑牢合作根基，以就业优先激活民生价值（直接提供超2万就业岗位、间接 带动超8万就业），以数字生态拓宽发展边界（电商、物流、政务数字化全覆盖）。这种产业扎根、生 态赋能模式，既守住了饮水思源的情感底线，更踩准了企城共生的发展逻辑，证明真正的企业反哺是让 家乡拥有自我发展的内生动力，具备很强的可复制可推广性。 （文章来源：南方都市报） 羡慕啊，很多网友可能都在想自己要是光明村民该有多好。有人也许会说，给乡亲们送点年货在刘强东 那里不算什么，其实这事不能仅用钱来衡量。 授人以鱼不如授人以渔。送再多年货，都有用完的时候，用完之后呢？如果乡亲们不差钱，自己置办年 货岂不是更有成就感？问题是钱从哪里来？从产业中来，从工作中来，从生态中来。事实上，刘强东给 老家光明村送年货是一种新春仪式，是一种企业家乡情的直观表达，而在仪式和乡情背后是更为深沉持 久的作为，即让老家人有事干、有钱赚、有奔头，过上红红火火的好日子。 自2009年起，京东与宿迁在电商、物流、乡村 ...

Core Insights - JD.com founder and chairman Liu Qiangdong has ordered over 10,000 items of New Year goods for villagers in his hometown, including AI smartphones that recognize dialects, microwaves, staple food items, and health devices like blood glucose meters [1] - JD.com plans to host a "village evening" event for the community and will establish an AI classroom, along with organizing a New Year market [1] Group 1 - Liu Qiangdong's initiative reflects JD.com's commitment to supporting local communities through substantial contributions [1] - The ordered items include a variety of products aimed at enhancing the quality of life for villagers, showcasing JD.com's diverse product offerings [1] - The planned events, such as the "village evening" and AI classroom, indicate JD.com's focus on community engagement and technological education [1]