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夏秋交替,天猫服饰7月趋势报告:解锁秋季上新密码
Sou Hu Cai Jing· 2025-07-31 21:06
Fashion Trends - The transition from summer to autumn has introduced diverse fashion items, blending summer's coolness with autumn's arrival [1] - In women's fashion, dresses and T-shirts remain the focal points, with the "千金风" style dress attracting attention due to its intricate design [1] - The "莫瑞系" and "flowfit" trends have gained popularity on social media, emphasizing natural materials and fluid aesthetics [1] Men's Fashion - Key categories in men's fashion include T-shirts, casual pants, Polo shirts, and shirts, with quick-dry T-shirts and cleanfit pants becoming standout items [1] - The "boxerslay" style and "cityvibe" represented by cargo shorts have sparked significant interest on social media [1] Footwear Market - Women's shoes continue to lead, with summer essentials like fashion flats, casual shoes, sandals, and slides remaining popular [6] - Retro styles such as Mary Janes and ACG shoes are trending, while bold color usage in men's footwear meets various casual and retro needs [6][7] Accessories - Sunglasses and optical glasses dominate the market, with retro tortoiseshell sunglasses and lightweight designs in optical frames appealing to consumers [7] - As the season changes, warm accessories like scarves and gloves are becoming key items for autumn [7] Underwear Market - The underwear market shows a dual focus on coolness and comfort, with core items including bras, loungewear, and women's underwear [7] - Pastel loungewear and cooling fabrics are highlighted, catering to consumer preferences for comfort and individual expression [7] Bags and Travel Accessories - The "盛夏出行" (Summer Travel) theme drives the market, with women's bags, travel cases, hats, and sun protection clothing as core categories [10] - Social media trends influence product offerings, with brands innovating in materials and designs to meet diverse consumer needs [10][11] Overall Market Trends - Key items shaping July's fashion trends include elegant dresses, casual pants, retro sneakers, stylish sunglasses, breathable loungewear, and versatile sun hats [11] - Brands are leveraging social media insights and product trends to enhance their market strategies amid competitive pressures [11]
关闭最后一家店,知名设计师品牌将退出中国?
3 6 Ke· 2025-04-29 03:34
关闭亚洲首家旗舰店一年后,保加利亚小众设计师品牌By Far在北京国贸商城的门店将于5月14日正式闭店。这也是By Far在中国市场的最后一家门店。 从2022在上海张园开出亚洲首家旗舰店,到2025年门店全部关闭,曾因"腋下包"爆火的By Far,在中国市场仅用了三年时间,就走向没落。 01 全面退出中国市场? 2022年12月,By Far在上海张园开设了继加州洛杉矶店后的全球第二家、亚洲首家旗舰店,成为首批入驻张园的品牌之一。一个创新的举措是,开业期 间,By Far还宣布进军美妆领域,推出创新性可穿戴香氛"白日梦DREAM"系列,以此来扩充品牌内容和丰富门店可逛性。 或许是太想「趁热」布局中国市场,By Far用一连串的开业布局主要城市。根据By Far官方微信披露,2023年,By Far先后在北京太古里(1月)、南京德基 广场(4月)、北京国贸城(5月)、上海One ITC(6月)、上海国金中心(7月)、苏州仓街商业广场(10月)共计开出6家门店,加上上海张园店,By Far合计在中国 市场开出7家门店。 不过这些门店并未运营太久就先后关闭。2024年4月,By Far张园店宣布关闭,其他门店也先 ...