Core Viewpoint - The smart small appliance industry in China is experiencing significant growth driven by policy guidance and market demand, transitioning from scale expansion to quality and efficiency improvement [1][2]. Group 1: Sales Performance and Market Trends - The sales of small appliances, particularly in the categories of household and kitchen appliances, have shown remarkable performance, with products like leg massagers and steam cleaners experiencing rapid year-on-year sales growth [1]. - From June 5 to July 24 this year, smart small appliances such as electric cookers and window-cleaning robots achieved exponential sales growth, indicating a steady increase in sales and improvement in smart technology levels [2]. Group 2: Innovation and Global Competitiveness - The innovation capabilities of the smart small appliance industry have significantly improved, enhancing global competitiveness. For instance, Cixi in Zhejiang province, known as the "capital of small appliances," has driven product upgrades through independent innovation and collaboration with research institutions [2]. - Cixi has become a manufacturing source for 60% of the world's small appliances, showcasing its strong position in the global market [2]. Group 3: International Market Expansion - Many smart small appliance companies are focusing on international market expansion as a growth strategy. For example, Shunde in Guangdong has seen its exports to the US, EU, and Middle East reach 6.5 billion, 5.93 billion, and 4.05 billion respectively in the first two months of this year, with growth rates of 4.1%, 9.1%, and 5% [3]. - Emerging markets in Southeast Asia, Africa, and Latin America are also being actively explored, increasing the global influence of Shunde's appliances [3]. Group 4: Challenges and Development Strategies - Despite significant achievements, the smart small appliance industry faces challenges such as high dependence on imported core chips and algorithm gaps that hinder precision control and energy efficiency compared to international benchmarks [3]. - The industry is also grappling with homogenized competition in a saturated market, leading to declining profits and consumer trust issues, which constrains innovation [3]. Group 5: Industry Collaboration and Innovation - To strengthen the industry's foundation, there is a need to build national-level industrial clusters, enhance vertical integration of the supply chain, and optimize resource allocation [4]. - Companies are encouraged to increase R&D investment and personnel to overcome technological bottlenecks and reduce reliance on foreign technologies, thereby improving product quality [4]. Group 6: Consumer Engagement and Market Activation - Strategies to enhance consumer awareness and activate market demand include fostering green consumption concepts and establishing smart small appliance experience centers [5]. - A transparent information disclosure system and improved after-sales service mechanisms are essential to protect consumer rights and boost confidence in smart small appliances [5].

Core Insights - The sales of small home appliances have performed well during the summer, particularly in categories like kitchen appliances and lifestyle devices, with significant year-on-year growth in products such as electric cookers, leg massagers, and steam cleaners [1] Group 1: Market Trends - Small appliances are favored due to their compact size and convenience, appealing to small households and renters [1] - The rise of outdoor camping culture has expanded the market for small appliances [1] - The trend of "one-person economy," "aesthetic economy," and "silver economy" has driven demand for aesthetically pleasing and personalized small appliances [1] Group 2: Consumer Preferences - Consumers are increasingly seeking high-quality lifestyles, which small appliances can cater to through their design and functionality [1] - The ongoing "trade-in" policy has enhanced the competitiveness of small appliances in the home appliance market [1] Group 3: Challenges and Solutions - Some small appliances, despite their attractive designs, fail to meet practical usage expectations, leading to underutilization [1] - To overcome the "useless" label, small appliances must address practical consumer needs, such as health-oriented features and ease of cleaning [2] - Companies should focus on enhancing the smart capabilities of small appliances to provide health-conscious cooking options [2] - Product design should prioritize easy cleaning and maintenance to improve user experience and increase usage frequency [2]