在炎热的夏日，形态各异、功能多样的小家电取得了很好的销售成绩。据媒体报道，生活电器、厨房小 家电销售额占比较高，腿部按摩器、蒸汽清洁机等小家电销售额同比增长较快。当前，在政策引导与市 场需求的双重驱动下，智能小家电行业作为与居民生活息息相关的民生行业，呈现出从规模扩张到质效 提升的发展态势。 近年来，我国智能小家电产业发展成绩喜人，主要表现在三方面： 提升消费者认知，激活市场需求。通过培育绿色消费理念和设立智能小家电体验中心等途径，创新消费 引导方式，增加消费者对智能小家电产品的认知度和接受度。构建透明化智能小家电信息披露体系，强 化数据安全与隐私保护，完善售后维权机制，保障消费者合法权益，增强消费信心。精准把握细分消费 需求，并在产品开发时主动对接，同时将价值理念融入品牌形象塑造，提升品牌用户黏性。通过企业让 利、政府补贴和优化服务等方式充分释放下沉市场消费潜力，拓宽企业市场空间，促进产品更新迭代。 （文章来源：经济日报） 一是销售额稳步增长，智能化水平不断提升。根据京东消费及产业研究院数据，仅今年6月5日至7月24 日，电煮锅、茶饮机、擦窗机器人等智能小家电的销售额一个多月内就实现了倍速增长。智能小家电也 ...

Core Insights - The sales of small home appliances have performed well during the summer, particularly in categories like kitchen appliances and lifestyle devices, with significant year-on-year growth in products such as electric cookers, leg massagers, and steam cleaners [1] Group 1: Market Trends - Small appliances are favored due to their compact size and convenience, appealing to small households and renters [1] - The rise of outdoor camping culture has expanded the market for small appliances [1] - The trend of "one-person economy," "aesthetic economy," and "silver economy" has driven demand for aesthetically pleasing and personalized small appliances [1] Group 2: Consumer Preferences - Consumers are increasingly seeking high-quality lifestyles, which small appliances can cater to through their design and functionality [1] - The ongoing "trade-in" policy has enhanced the competitiveness of small appliances in the home appliance market [1] Group 3: Challenges and Solutions - Some small appliances, despite their attractive designs, fail to meet practical usage expectations, leading to underutilization [1] - To overcome the "useless" label, small appliances must address practical consumer needs, such as health-oriented features and ease of cleaning [2] - Companies should focus on enhancing the smart capabilities of small appliances to provide health-conscious cooking options [2] - Product design should prioritize easy cleaning and maintenance to improve user experience and increase usage frequency [2]

Core Insights - JD Group reported Q1 2025 revenue of 301.1 billion yuan, a year-on-year increase of 15.8%, outperforming major U.S. retailers, indicating strong growth in China's consumer market [2] - The overall retail sales of consumer goods in China grew by 4.6% year-on-year in Q1 2025, with significant contributions from categories like home appliances and digital products, driven by trade-in policies and seasonal consumption [2][4] - Service retail also saw growth, with a 5% year-on-year increase, reflecting a broad recovery across various sectors [2] Group 1: Market Performance - JD's growth strategy included trade-in services and a diverse range of new products, successfully capturing market opportunities and enhancing domestic consumption vitality [2][4] - In contrast, major U.S. retailers, including Amazon, experienced revenue growth slowdowns, with Amazon's Q1 revenue at $155.7 billion, a year-on-year increase of 8.6%, marking the lowest growth rate in two years [3] Group 2: Consumer Trends - Consumer enthusiasm was high during the spring and New Year festival, with over 90% purchasing local New Year goods, particularly in food and home appliances [4] - JD's trade-in services covered over 200 categories, meeting diverse consumer needs from urban to rural areas, with significant growth in sales of air conditioners and kitchen appliances [4] Group 3: Innovation and Strategy - JD launched a "New Product Growth Plan" aiming to support brands with 10 billion yuan in funding and traffic, targeting significant sales milestones for new products [5] - The company is focusing on enhancing the consumer experience through supply chain innovation and technology upgrades, aiming to build a collaborative retail ecosystem [6]