Core Insights - The concept of "anti-involution" has become a key term in China's economy for 2025, emphasizing a shift from price competition to quality and service to enhance industry competitiveness and achieve high-quality development [1][10] Industry Overview - The "involution" competition is characterized by zero-sum games and excessive price wars, leading to market disorder and potential overcapacity [1] - The kitchen appliance market saw a retail growth of 3.9% in the first half of 2025, which is lower than the overall home appliance growth of 9.2%, indicating a struggle against low-price competition [1] Company Strategy - Vatti has positioned innovation as a key strategy to overcome the challenges of low-price competition, holding 4,690 national patents, including 835 invention patents, as of mid-2025 [3] - The company has increased its patent authorizations by 32.46% year-on-year, demonstrating a commitment to technological advancement [3] Product Innovations - Vatti has developed advanced technologies such as the automatic cleaning range hood with a cleaning rate of 99.2% and a sterilization rate of 99.99%, addressing the cleaning challenges of traditional cooking [4] - The introduction of the "Beauty Bath Gas Water Heater" showcases Vatti's focus on health-oriented products, enhancing water quality and promoting skin health [6] Market Positioning - Vatti's approach emphasizes returning to user value and enhancing product foundations, focusing on user needs and continuous technological innovation to drive high-end development [7] - The company has successfully tapped into the Z generation and new consumption trends, promoting a "new Chinese-style fashionable healthy life" value proposition [7] Technological Integration - Vatti is accelerating AI integration to create a smart cooking experience, allowing users to control devices remotely through an app [9] - The company has improved its service system by adding service vehicles and enhancing customer service through digital means, creating a complete value loop [9] Financial Performance - Despite industry pressures, Vatti's gross margin increased to 44.1% in the first half of 2025, and overseas revenue reached 760 million yuan, growing by 20.29% year-on-year [9] - Vatti's products are now available in 126 countries and regions, serving over 30 million households globally, establishing a high-end image for Chinese kitchen appliances [9]