Core Viewpoint - The recent micro-variety show "Gongchu Shangshi" has gained popularity by reviving ancient imperial cuisine, showcasing the integration of Chinese culinary culture with modern cooking technology and aesthetics [1][4][7] Group 1: Show and Cultural Integration - "Gongchu Shangshi" features the recreation of imperial dishes from the Tang and Ming dynasties, emphasizing the historical and cultural narratives behind the food [1][4] - The show utilizes modern technology to enhance cooking efficiency, allowing traditional dishes like "Camel Hoof Soup" to be prepared in a fraction of the time compared to historical methods [4][11] Group 2: Brand Strategy and Market Positioning - Vatti, as a leading high-end kitchen appliance brand in China, aims to elevate the consumer experience by integrating cultural elements into its product offerings, moving beyond mere visual appeal [1][7] - The brand's strategy focuses on redefining the kitchen as a multi-functional space that provides emotional value, aligning with the preferences of younger consumers who seek lifestyle experiences rather than just products [9][11] Group 3: Market Trends and Consumer Insights - The kitchen appliance market is showing positive growth, with significant year-on-year increases in retail sales across various categories, driven by policies like "old for new" [9] - Young consumers are increasingly valuing the emotional and experiential aspects of kitchen appliances, prompting companies to shift from traditional competition based on specifications to creating value-driven products [9][11] Group 4: Innovation and Product Development - Vatti has adopted a "three good" product strategy focusing on usability, aesthetics, and cleanliness, supported by a robust patent portfolio aimed at creating a "clean kitchen" ecosystem [11] - The brand emphasizes technological innovation to enhance user experience, making cooking more enjoyable and efficient, thereby addressing common pain points in the kitchen [11]

Core Viewpoint - The recent establishment of the industry standard T/CITS 406 - 2025 for embedded steam and baking machines, led by Vatti and the China Household Electrical Appliances Research Institute, signifies a shift towards technology innovation and user experience in the high-end kitchen appliance sector, moving away from price competition [1][7] Group 1: Industry Standards and Innovations - The implementation of the new standard is expected to curb the phenomenon of "price internal competition" in the industry, guiding companies to focus on technological innovation and enhancing user experience [1][7] - Vatti's microcrystalline flat baking technology represents a significant advancement, allowing for precise temperature control with a temperature difference of ≤6℃ within the same layer and ≤15℃ across the entire space, while reducing preheating time by 40% [3][5] - The FA50P embedded steam and baking machine, utilizing this technology, addresses common user pain points such as uneven cooking and cleaning difficulties, thereby enhancing the overall cooking experience [4][5] Group 2: Market Trends and Consumer Preferences - The household appliance market (excluding 3C) reached a retail scale of 179.8 billion yuan in Q1 2025, showing a year-on-year growth of 2.1%, with embedded appliances emerging as a new growth point [3] - Consumers are increasingly prioritizing quality of life, leading to higher demands for the performance and user experience of steam and baking machines, focusing on cleanliness, health, and multifunctionality [3][5] - Vatti's strategic positioning as a "world health steam and baking master" reflects its commitment to addressing industry pain points through innovative technologies, thereby reshaping the high-end value standards of the steam and baking category [9]