今年春节，人们或许发现，同行旅伴中多了不少外国人的面孔——来中国过春节、蹭年味，正成为外国游客的一种热门选择。 多个平台数据验证了"中国游"（China Travel）的火热，这股热度从节前就已开始： 飞猪数据显示，1月底最后两周，外国人的春节假期机票预订量同比增长超400％，其中来自泰国、韩国、新加坡等国的预订量靠前。携程数据显示，俄罗 斯游客入境预订单同比激增471%；"周五下班去中国"入境潮持续火热，韩国旅客春节入境游预订单同比增长95%。 入境游市场的火爆，源头受益于中国不断升级的免签政策。2025年，中国新增对俄罗斯、巴西、阿根廷、瑞典等11国实行单方面免签政策，单方面免签国 家达到48国，互免签证国家扩大至29国。 曾几何时，外国游客的"中国印象"或许止步于故宫、熊猫、兵马俑三件套。而如今，老外们追求一种"成为中国人"（becoming Chinese）般的沉浸式文化 体验。 在大都市里，他们感受高铁速度、移动支付、无人机外卖，像中国人一样喝奶茶、买LABUBU，甚至在旅行途中还把病看了；在一些宝藏旅行地，他们 穿梭于重庆的"８Ｄ魔幻楼宇"，跟着贵州苗寨的非遗匠人敲打银饰，深入云南边陲景迈山的云雾 ...

Core Insights - The consumption market in Wuhan is witnessing a new trend where "emotional consumption" is rising despite stable or declining prices in essential goods [1][8] - The service prices in Wuhan increased by 0.7% in 2025, with significant rises in beauty services (9.1%) and pet services (4.2%), indicating a shift towards "self-care" spending [1][9] Consumption Trends - Emotional consumption is characterized by a diverse range of services available throughout the day, catering to various age groups and emotional needs, such as early morning breakfast spots and 24-hour pet hospitals [4] - The CPI data shows that while overall prices increased modestly, specific sectors like education, culture, and entertainment saw significant price hikes, with ticket prices for attractions rising by 7.3% [8] Price Changes - The price changes from 2024 to 2025 in various categories indicate a mixed trend, with food and beverages expected to decrease by 0.5%, while other services like "other goods and services" are projected to increase by 9.6% [5] - Traditional consumer goods prices remain stable, with fresh vegetable prices down by 3.3% and pork prices down by 8.5%, allowing consumers to allocate more budget towards emotional and luxury spending [8] Market Dynamics - The rise in emotional consumption aligns with the upgrade of industrial products, as consumers are increasingly interested in health-oriented and technologically advanced products [8] - The trend reflects a broader shift among younger consumers who prioritize spending on personal well-being and experiences, indicating a new lifestyle and consumption pattern in Wuhan [9]