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自如绘制“好房子”全周期生态图景
Bei Jing Shang Bao· 2025-06-12 13:51
Group 1 - The concept of "good housing" has been officially recognized in government work reports, indicating a shift in housing construction from "having a place to live" to "having quality housing" in China [1] - The Ministry of Housing and Urban-Rural Development's new regulations and various local housing development plans for 2025 are driving the improvement of "good housing" across the country [1][2] - Leading institutional housing rental companies like Ziroom are focusing on the "good housing" concept, expanding their services to include buying, renting, smart home decoration, and lifestyle services [1][2] Group 2 - The rental population in China has reached nearly 260 million, with almost 50% of the population in first-tier cities relying on rental housing [2] - Ziroom has introduced the "Stable and Four Good" model to meet the diverse needs of tenants and landlords, enhancing property value through renovations and professional asset management [2][3] - The "Gain Rent" model allows landlords to improve the quality of their properties, leading to increased rental income and tenant satisfaction [2][3] Group 3 - Ziroom's "Heart House 3.0" product line addresses specific tenant needs, such as pet-friendly spaces and family-oriented living environments [3] - The company offers a variety of high-quality rental products, including scattered whole rentals, shared housing, luxury apartments, and rental communities, catering to different tenant demographics [3] - The "Stable" aspect of the model provides a transparent and stable cooperation mechanism for both landlords and tenants, while the "Four Good" focuses on product quality, service quality, technological efficiency, and team support [3] Group 4 - In the second-hand housing market, there is a growing demand for higher quality "good housing," with outdated properties becoming less attractive to buyers [4] - Ziroom has extended its experience in rental housing to the second-hand market with its Ziroom Home service, offering renovated and smart homes to enhance the selling experience [4][5] - The company aims to address traditional market pain points such as outdated listings, long transaction cycles, and high commissions through its new business model [4] Group 5 - The implementation of national standards for "good housing" emphasizes safety, comfort, sustainability, and intelligence in residential projects [6] - Ziroom's smart home brand, Ziroom Smart Home, integrates technology into housing, providing features like voice control and remote management of home appliances [6] - The company's approach to creating "smart homes" aligns with the broader goal of enhancing the quality of living environments through technological innovation [6][7] Group 6 - Ziroom's comprehensive service ecosystem encompasses rental housing, family services, smart home solutions, artistic decoration, and second-hand property transactions [7] - The company's efforts in promoting "good housing" reflect a response to government policies aimed at improving living standards and transforming the real estate market [7][8] - By focusing on quality housing, Ziroom aims to enhance user satisfaction and contribute to urban vitality, shaping a better future for living environments [8]