"过去半年多时间，我陆陆续续看了30多套房，最近刚好遇到一套各方面相对满意的房子，又想着明 年孩子要上学，就趁着现在买了。"在北京租房7年的张先生表示，此前一直计划着在北京买房安 家，但直到今年年末，房源和价格才达到自己的预期，于是决定选择自如美家二手房置业。 事实上，与张先生一样选择在年末入市的购房者不在少数。近期，北京、上海二手房市场均迎来回 暖，呈现年末"翘尾行情"。相关数据显示，2025年11月，北京二手房住宅网签成交14446套，环比上 涨19.52%；上海二手房（含商业）网签成交22943套，环比上涨约24%，创下近7个月新高。 01 京沪二手房市场现"翘尾行情"，刚需成绝对主力 北京与上海二手房成交量呈现"翘尾"，主要由自住刚需和利好政策推动。北京市场依靠核心区刚性 需求与外围区高性价比改善房源的结构性增长，共同带动网签量环比上升近两成。上海自"沪六 条"实施逾三月以来，政策效应持续释放，市场平稳向好，成交量创近7个月新高。 整体上，刚需已成为一线城市二手房交易的绝对主力，低总价、高性价比房源成交占比显著提升。 机构最新数据显示，在北京、上海等一线城市的二手房市场中，总价200万元以下的低总价房 ...

"过去半年多时间，我陆陆续续看了30多套房，最近刚好遇到一套各方面相对满意的房子，又想着明年 孩子要上学，就趁着现在买了。"在北京租房7年的张先生表示，此前一直计划着在北京买房安家，但直 到今年年末，房源和价格才达到自己的预期，于是决定选择自如美家二手房置业。 买卖双方面临多重痛点，二手房服务亟待升级 当前二手房市场挂牌量高、成交周期长，买卖双方均面临困扰。买方需从海量房源中筛选出价格、品质 合适的真实房源，耗时耗力；交易流程繁琐，信息不透明、体验参差不齐也增加了顾虑与风险。 卖方同样面临挑战：挂牌房源众多导致竞争激烈，展示效果不佳则关注度低、看房者少，容易滞销；成 交周期不确定，价格谈判被动；传统中介服务同质化，缺乏提升竞争力的增值服务。 由此可见，随着市场进入存量时代，传统中介仅靠信息撮合已难以满足需求。市场亟需能够提升交易效 率与成交确定性的新服务模式。 破局市场困境，创新服务模式提升交易体验 京沪二手房市场现"翘尾行情"，刚需成绝对主力 北京与上海二手房成交量呈现"翘尾"，主要由自住刚需和利好政策推动。北京市场依靠核心区刚性需求 与外围区高性价比改善房源的结构性增长，共同带动网签量环比上升近两成。上海 ...

Core Insights - The core theme of the news is the exploration of professional housing rental models and the successful practices of the company in the context of China's long-term rental industry development trends and future directions [1][2]. Group 1: Industry Development - The period from 2011 to 2021 marked significant growth in China's long-term rental industry, driven by institutional forces that enhanced product quality, service upgrades, and technology integration, leading to world-leading rental quality in first-tier cities [2]. - The company pioneered the C2B2C long-term rental model in 2011, addressing the long-standing issues of product, service, and quality mismatches in the traditional rental market [2]. - By October 2021, the company managed over one million rental units nationwide, positioning itself among the world's leaders in rental experience [2]. Group 2: Strategic Transformation - In response to the structural shift in the housing market, the company transitioned from a "worry-free rental" model to a "gain rental" strategy in 2021, offering professional asset management services akin to those of Marriott, with a goal of achieving a 70% scale share by 2025 [2][6]. - The "gain rental" model has established a new paradigm for stable and healthy industry development, balancing scale, density, and quality as core components for sustainable growth [3]. Group 3: Comprehensive Capabilities - The company has solidified its core competencies in product, service, technology, and team collaboration, creating a comprehensive quality housing product system and a full-cycle rental service capability [6]. - The company operates globally across more than five countries, over 30 cities, and 13,000+ business districts, serving nearly one million homeowners and over five million tenants [6]. Group 4: Market Position and Future Outlook - The professional housing rental sector has received strong support from both policy and market, with over 60% of city homeowners and tenants preferring professional rental platforms like the company [6]. - The "gain rental" model is seen as an effective path for the industry to navigate the stock cycle, achieving a win-win situation for homeowners, tenants, and practitioners, thereby defining the future direction of institutional, stable, and healthy development in China's rental market [6].

Core Insights - The real estate market in China is transitioning into a "stock era," with an increasing proportion of second-hand housing transactions and a growing demand for professional real estate services [1][5][11] Group 1: Market Trends - The proportion of second-hand housing transactions is rising, leading to longer transaction cycles and a shift in buyer expectations towards quality housing [1][6] - The market is evolving into a buyer's market, where buyers have more control over the purchasing process, emphasizing the need for professional advisory services [5][6] Group 2: Service Model Innovation - The introduction of the "single-sided service" model by Ziroom Meijia separates the roles of agents, providing dedicated services for sellers and buyers, which addresses the limitations of traditional dual-agent models [5][6] - This model aims to enhance service quality and efficiency, responding to the increasing demand for specialized real estate services [6][10] Group 3: Product Offering - Ziroom Meijia has launched three product lines: "Clean Water Good House," "Renewed Good House," and "Heart Home Good House," aimed at improving the quality of second-hand housing through tailored renovation solutions [7][8] - The "Clean Water Good House" focuses on comprehensive renovations of older properties, significantly enhancing their marketability and value [8][9] Group 4: Commission Structure - The company has implemented a commission reduction strategy, offering a 50% discount on buyer commissions and an 80% discount on seller commissions, which aims to improve transaction efficiency [10] - This strategy is supported by technological innovations and a comprehensive data-driven approach, enhancing the matching efficiency between supply and demand [10] Group 5: Industry Transformation - The launch of Ziroom Meijia's second-hand housing service signifies a shift in the real estate industry from a transaction-oriented focus to a professional asset management service approach [11] - The emphasis is now on property quality, service professionalism, and building long-term trust with users, reflecting a deeper understanding of the concept of "home" in the current market [11]

Company Overview - Ziroom is an international technology company providing high-quality living services, established on October 18, 2011. It has expanded its operations to 8 countries and regions, covering over 100 cities globally [2] - The company offers a comprehensive platform for buying, selling, renting, smart home decoration, and lifestyle services, catering to both domestic and international users [2] Project Overview - The "Haiyan Plan" is Ziroom's most significant corporate social responsibility project, aimed at providing rental support to recent college graduates entering the job market. Launched in 2013, it has benefited 4.5 million graduates from thousands of universities globally, with a total deposit reduction of 1.3 billion yuan [3] Participation Details - Graduates can participate in the Haiyan Plan by submitting their information through the Ziroom app or mini-program. Successful verification grants access to exclusive rental benefits, while unsuccessful attempts provide a non-graduate rental package [4] Eligibility Criteria - The Haiyan Plan is available to recent graduates from accredited universities, including those from Hong Kong, Macau, and Taiwan, specifically targeting students graduating in 2026 [5] Benefits of the Haiyan Plan - Participants can enjoy various benefits, including no deposit for all payment methods, monthly rent payment options, and a moving discount coupon worth 200 yuan for use with Ziroom's moving services [6] - A rental voucher valued at 1,000 yuan is also provided upon successful verification [7] Campaign Timeline - The campaign will run from April to August 2026, with peak promotional activities expected in May and June [8] Target Audience - The primary audience for the campaign includes rental-seeking recent university graduates [9] Campaign Objectives - The main goals are to increase awareness of Ziroom and the Haiyan Plan, attract more recent graduates to participate, and encourage more renters to choose Ziroom [9] Budget Allocation - The execution budget for the campaign is set at 1 million yuan [10]

Core Viewpoint - The housing rental industry in China is entering a new phase of standardized development and quality upgrade, driven by a rental population exceeding 260 million and the implementation of the Housing Rental Regulations starting September 15 [1][3] Industry Overview - The Housing Rental Regulations emphasize the importance of professional rental institutions, with a focus on market-oriented and specialized housing rental companies [1][3] - The rental market is currently facing challenges such as rising listing volumes, extended rental cycles, and declining rental prices, leading to increased anxiety among landlords [4][5] Company Initiatives - Ziroom's COO Liang Zhanhua highlighted the company's commitment to innovation in model, digitalization, and centralized asset management to enhance service quality in the rental industry [3][5] - The "Gain Rent" model introduced by Ziroom aims to address rental pain points by providing property renovation and professional asset management services, ensuring a win-win situation for landlords, tenants, and the company [4][5] Market Positioning - The "Gain Rent" model currently accounts for over 50% of Ziroom's nearly one million managed properties, aiming for stable rental income and risk mitigation during market fluctuations [5][9] - Ziroom has been actively involved in revitalizing old commercial properties, achieving a 95% occupancy rate in transformed rental apartments [9][10] Strategic Partnerships - Ziroom has formed a strategic partnership with Invesco Real Estate to establish a joint venture focused on the construction of affordable rental housing and high-end rental communities, with an initial investment of approximately 1.2 billion yuan [10]

Group 1 - The concept of "good housing" has been officially recognized in government work reports, indicating a shift in housing construction from "having a place to live" to "having quality housing" in China [1] - The Ministry of Housing and Urban-Rural Development's new regulations and various local housing development plans for 2025 are driving the improvement of "good housing" across the country [1][2] - Leading institutional housing rental companies like Ziroom are focusing on the "good housing" concept, expanding their services to include buying, renting, smart home decoration, and lifestyle services [1][2] Group 2 - The rental population in China has reached nearly 260 million, with almost 50% of the population in first-tier cities relying on rental housing [2] - Ziroom has introduced the "Stable and Four Good" model to meet the diverse needs of tenants and landlords, enhancing property value through renovations and professional asset management [2][3] - The "Gain Rent" model allows landlords to improve the quality of their properties, leading to increased rental income and tenant satisfaction [2][3] Group 3 - Ziroom's "Heart House 3.0" product line addresses specific tenant needs, such as pet-friendly spaces and family-oriented living environments [3] - The company offers a variety of high-quality rental products, including scattered whole rentals, shared housing, luxury apartments, and rental communities, catering to different tenant demographics [3] - The "Stable" aspect of the model provides a transparent and stable cooperation mechanism for both landlords and tenants, while the "Four Good" focuses on product quality, service quality, technological efficiency, and team support [3] Group 4 - In the second-hand housing market, there is a growing demand for higher quality "good housing," with outdated properties becoming less attractive to buyers [4] - Ziroom has extended its experience in rental housing to the second-hand market with its Ziroom Home service, offering renovated and smart homes to enhance the selling experience [4][5] - The company aims to address traditional market pain points such as outdated listings, long transaction cycles, and high commissions through its new business model [4] Group 5 - The implementation of national standards for "good housing" emphasizes safety, comfort, sustainability, and intelligence in residential projects [6] - Ziroom's smart home brand, Ziroom Smart Home, integrates technology into housing, providing features like voice control and remote management of home appliances [6] - The company's approach to creating "smart homes" aligns with the broader goal of enhancing the quality of living environments through technological innovation [6][7] Group 6 - Ziroom's comprehensive service ecosystem encompasses rental housing, family services, smart home solutions, artistic decoration, and second-hand property transactions [7] - The company's efforts in promoting "good housing" reflect a response to government policies aimed at improving living standards and transforming the real estate market [7][8] - By focusing on quality housing, Ziroom aims to enhance user satisfaction and contribute to urban vitality, shaping a better future for living environments [8]