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专业机构是租赁“压舱石” 自如模式、数智化创新助推行业发展
Xin Jing Bao· 2025-08-25 03:36
《住房租赁条例》明确了专业化住房租赁机构的重要性,作为专业化的头部长租企业,梁占华说,自如也将在模 式创新、数智化"好房子"、集中式资产管理等多个方面不断创新与实践,引导行业品质服务能力升级。 在近日由国务院相关部门指导、中国房地产估价师与房地产经纪人学会与中国建设报社联合主办的"2025中国住房 租赁发展论坛"上,自如COO梁占华表示,作为推动行业未来高质量发展的重要一环,专业化、机构化将成为中 国住房租赁市场稳定发展的确定选择,成为市场及行业稳健发展的"压舱石"。 自如COO梁占华。 在我国租房人口规模突破2.6亿、租住成为越来越多城市人群长期居住选择的背景下,住房租赁行业正步入规范发 展、品质升级的新阶段。 将于9月15日起施行的《住房租赁条例》(简称《条例》)指出,完善政策措施,培育市场化、专业化的住房租赁企 业。 租赁行业遭遇挑战,自如"增益租"模式破局 当前,住房租赁市场正面临房源挂牌量攀升、出租周期拉长、租金水平下行的三重挑战,房东群体的出租焦虑显 著加剧。 对房东杨艺(化名)来说,过去两个月过得格外不踏实。租客突然提前退租,她急忙把房源挂到租赁平台,可第一 个月,上门看房的人寥寥无几;到了第二 ...
自如绘制“好房子”全周期生态图景
Bei Jing Shang Bao· 2025-06-12 13:51
Group 1 - The concept of "good housing" has been officially recognized in government work reports, indicating a shift in housing construction from "having a place to live" to "having quality housing" in China [1] - The Ministry of Housing and Urban-Rural Development's new regulations and various local housing development plans for 2025 are driving the improvement of "good housing" across the country [1][2] - Leading institutional housing rental companies like Ziroom are focusing on the "good housing" concept, expanding their services to include buying, renting, smart home decoration, and lifestyle services [1][2] Group 2 - The rental population in China has reached nearly 260 million, with almost 50% of the population in first-tier cities relying on rental housing [2] - Ziroom has introduced the "Stable and Four Good" model to meet the diverse needs of tenants and landlords, enhancing property value through renovations and professional asset management [2][3] - The "Gain Rent" model allows landlords to improve the quality of their properties, leading to increased rental income and tenant satisfaction [2][3] Group 3 - Ziroom's "Heart House 3.0" product line addresses specific tenant needs, such as pet-friendly spaces and family-oriented living environments [3] - The company offers a variety of high-quality rental products, including scattered whole rentals, shared housing, luxury apartments, and rental communities, catering to different tenant demographics [3] - The "Stable" aspect of the model provides a transparent and stable cooperation mechanism for both landlords and tenants, while the "Four Good" focuses on product quality, service quality, technological efficiency, and team support [3] Group 4 - In the second-hand housing market, there is a growing demand for higher quality "good housing," with outdated properties becoming less attractive to buyers [4] - Ziroom has extended its experience in rental housing to the second-hand market with its Ziroom Home service, offering renovated and smart homes to enhance the selling experience [4][5] - The company aims to address traditional market pain points such as outdated listings, long transaction cycles, and high commissions through its new business model [4] Group 5 - The implementation of national standards for "good housing" emphasizes safety, comfort, sustainability, and intelligence in residential projects [6] - Ziroom's smart home brand, Ziroom Smart Home, integrates technology into housing, providing features like voice control and remote management of home appliances [6] - The company's approach to creating "smart homes" aligns with the broader goal of enhancing the quality of living environments through technological innovation [6][7] Group 6 - Ziroom's comprehensive service ecosystem encompasses rental housing, family services, smart home solutions, artistic decoration, and second-hand property transactions [7] - The company's efforts in promoting "good housing" reflect a response to government policies aimed at improving living standards and transforming the real estate market [7][8] - By focusing on quality housing, Ziroom aims to enhance user satisfaction and contribute to urban vitality, shaping a better future for living environments [8]