Core Insights - The core theme of the news is the exploration of professional housing rental models and the successful practices of the company in the context of China's long-term rental industry development trends and future directions [1][2]. Group 1: Industry Development - The period from 2011 to 2021 marked significant growth in China's long-term rental industry, driven by institutional forces that enhanced product quality, service upgrades, and technology integration, leading to world-leading rental quality in first-tier cities [2]. - The company pioneered the C2B2C long-term rental model in 2011, addressing the long-standing issues of product, service, and quality mismatches in the traditional rental market [2]. - By October 2021, the company managed over one million rental units nationwide, positioning itself among the world's leaders in rental experience [2]. Group 2: Strategic Transformation - In response to the structural shift in the housing market, the company transitioned from a "worry-free rental" model to a "gain rental" strategy in 2021, offering professional asset management services akin to those of Marriott, with a goal of achieving a 70% scale share by 2025 [2][6]. - The "gain rental" model has established a new paradigm for stable and healthy industry development, balancing scale, density, and quality as core components for sustainable growth [3]. Group 3: Comprehensive Capabilities - The company has solidified its core competencies in product, service, technology, and team collaboration, creating a comprehensive quality housing product system and a full-cycle rental service capability [6]. - The company operates globally across more than five countries, over 30 cities, and 13,000+ business districts, serving nearly one million homeowners and over five million tenants [6]. Group 4: Market Position and Future Outlook - The professional housing rental sector has received strong support from both policy and market, with over 60% of city homeowners and tenants preferring professional rental platforms like the company [6]. - The "gain rental" model is seen as an effective path for the industry to navigate the stock cycle, achieving a win-win situation for homeowners, tenants, and practitioners, thereby defining the future direction of institutional, stable, and healthy development in China's rental market [6].

Core Viewpoint - The housing rental industry in China is entering a new phase of standardized development and quality upgrade, driven by a rental population exceeding 260 million and the implementation of the Housing Rental Regulations starting September 15 [1][3] Industry Overview - The Housing Rental Regulations emphasize the importance of professional rental institutions, with a focus on market-oriented and specialized housing rental companies [1][3] - The rental market is currently facing challenges such as rising listing volumes, extended rental cycles, and declining rental prices, leading to increased anxiety among landlords [4][5] Company Initiatives - Ziroom's COO Liang Zhanhua highlighted the company's commitment to innovation in model, digitalization, and centralized asset management to enhance service quality in the rental industry [3][5] - The "Gain Rent" model introduced by Ziroom aims to address rental pain points by providing property renovation and professional asset management services, ensuring a win-win situation for landlords, tenants, and the company [4][5] Market Positioning - The "Gain Rent" model currently accounts for over 50% of Ziroom's nearly one million managed properties, aiming for stable rental income and risk mitigation during market fluctuations [5][9] - Ziroom has been actively involved in revitalizing old commercial properties, achieving a 95% occupancy rate in transformed rental apartments [9][10] Strategic Partnerships - Ziroom has formed a strategic partnership with Invesco Real Estate to establish a joint venture focused on the construction of affordable rental housing and high-end rental communities, with an initial investment of approximately 1.2 billion yuan [10]