Investment Rating - The report maintains an "Outperform" rating for the light industry manufacturing sector [3]. Core Insights - The report highlights a potential improvement in export sentiment due to a signal from Trump regarding tariffs on Chinese goods, suggesting that high tariffs will not persist long-term. This could lead to a better outlook for export chains [2]. - Recent consumer sentiment has shown signs of recovery, particularly in the personal care sector, with recommendations to focus on leading companies such as Dengkang Oral Care, Weiguan Medical, Baiya Co., and Haoyue Care [2]. - The report emphasizes the advantages of overseas manufacturing, particularly in furniture, where companies in Vietnam are seen as having a competitive edge over those in China [2]. Summary by Sections Export Chain - In September, China's exports increased by 8.3% year-on-year in USD terms, with significant growth in exports to ASEAN countries [7]. - The report notes that furniture exports in September saw a slight increase of 0.35% year-on-year, while cumulative exports from January to September decreased by 4.8% [7]. - The report suggests that the easing of trade tensions could positively impact market sentiment [7]. Home Furnishings - The report cites a 23.84% month-on-month increase in sales for major building materials and home furnishing markets in September, although year-on-year sales decreased by 8.02% [5]. - The report highlights the performance of Iole Home, which reported a 2.2% increase in revenue and a 70.9% increase in net profit for the first three quarters of 2025 [5]. - The home furnishings sector is currently viewed as undervalued, with recommendations to consider leading companies in the sector [5]. Paper and Packaging - As of October 17, 2025, prices for various types of paper have shown mixed trends, with boxboard prices increasing by 56.6% to 3682.4 CNY/ton and corrugated paper prices rising by 68.75% to 2948.75 CNY/ton [5]. - The report indicates that the demand for packaging is expected to remain strong in the fourth quarter due to upcoming promotional events [5]. - The report recommends focusing on leading companies in the waste paper sector and those with strong fiber supply [5]. Consumer Goods - The report notes that the personal care brand "Free Point" has launched a new marketing campaign, indicating a strategic push for the upcoming sales season [7]. - The report suggests that companies in the stationery sector, such as Morning Glory, are expected to see steady growth due to strategic partnerships [7]. - The report also highlights the potential for growth in the AI glasses market, recommending companies like Kante Optical and Mingyue Lenses [7]. Textile and Apparel - The report mentions that Lutai A expects a net profit of 490 to 530 million CNY for the first three quarters of 2025, driven by non-recurring gains [10]. - The textile and apparel sector is noted for its resilience, with recommendations for companies like Anta and Li Ning [10].