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东方甄选亮相第十四届中国知识产权年会,宣布将推广更多优质地标农产品
Jing Ji Wang· 2025-09-15 09:29
Core Insights - Oriental Selection participated in the 14th China Intellectual Property Annual Conference, highlighting its efforts in promoting and selling geographical indication products to support rural revitalization and agricultural modernization [1][3] Group 1: Product Offerings - Oriental Selection has launched over 800 self-operated products, with more than half being agricultural products, including several geographical indication products such as Guizhou prickly pear, Luochuan apple, and Lipu taro [3] - The self-operated prickly pear juice has become a hot-selling product, achieving significant sales growth with over 19.3 million bottles sold to date, driven by the rising health consumption trend and product reputation [3] Group 2: E-commerce Strategy - The company leverages e-commerce platforms to overcome regional limitations, enhance brand recognition, and address the challenge of selling products nationwide [3] - Through a strict quality control system, traceability, and immersive e-commerce experiences, Oriental Selection ensures product quality and allows consumers to appreciate the uniqueness of geographical indication products [3] Group 3: Future Plans - Oriental Selection aims to strengthen collaboration with local governments and industry associations to explore new pathways for e-commerce to support the development of geographical indication products, ultimately increasing farmers' income and providing consumers with more quality products [3]
东方甄选亮相第十四届中国知识产权年会 宣布将推广更多优质地标农产品
Cai Jing Wang· 2025-09-15 07:00
Core Insights - Dongfang Zhenxuan participated in the 14th China Intellectual Property Annual Conference, highlighting its efforts in promoting and selling geographical indication products to support rural revitalization and agricultural modernization [1][4] Group 1: Product Offerings - Dongfang Zhenxuan has launched nearly 800 self-operated products, with over half being agricultural products, including several geographical indication products such as Guizhou prickly pear, Luochuan apple, and Lipu taro [3] - The self-operated prickly pear juice has become a hot-selling product, with cumulative sales exceeding 19.3 million bottles, driven by the growing health consumption trend and positive product reputation [3] Group 2: E-commerce Strategy - The company emphasizes that e-commerce platforms effectively help geographical indication products overcome regional limitations, enhance brand recognition, and address the challenge of selling nationwide [3] - Dongfang Zhenxuan ensures product quality through a strict quality control system, traceability system, and immersive content e-commerce model, providing consumers with a unique shopping experience [3] Group 3: Future Plans - The company plans to strengthen cooperation with local governments and industry associations to explore new pathways for e-commerce to support the development of geographical indication products, aiming to increase farmers' income and provide consumers with more quality products [4]