Core Viewpoint - The training program aims to empower agricultural leaders from Guizhou and Sichuan provinces by leveraging the "Media+" model to enhance brand value and activate new industrial dynamics in the Guangdong-Hong Kong-Macao Greater Bay Area [10][12][30]. Group 1 - The training session, part of the "Head Goose" project, gathered 180 rural industry leaders from Guizhou and Sichuan to learn from the Greater Bay Area [3][4][29]. - Customized courses were designed to improve management capabilities and brand marketing, with practical visits to Shenzhen, Guangzhou, and Zhuhai [5][6][7]. - The "Media+" model is highlighted as a strategic lever for reconstructing value in the agricultural supply chain, focusing on emotional narratives and cultural symbols [30][12][31]. Group 2 - The "Media+" strategy has shown significant results since its implementation in 2025, with the "Media+ Year Fish Economy" model driving the entire industry chain's output value to exceed 20 billion [16][22]. - The collaboration between Zhuhai and Zunyi has led to the creation of a "Media+ Supply Chain" alliance, enhancing the tea industry's upgrade and transforming traditional tea raw materials into consumer brands [24][25]. - The new tea beverage industry cluster in Zunyi is projected to reach a total output value of 718 million in 2024, with ambitions to hit 1 billion in 2025 [26][27]. Group 3 - The training emphasized the importance of emotional value in agricultural products, encouraging a shift from functional consumption to emotional consumption [39][40][32]. - Participants shared insights on how to utilize successful models and new media strategies to build vibrant regional brands [44][45]. - The course revealed that cultural attributes are core competitive advantages, with emotional connections becoming essential in the current market landscape [42][43]. Group 4 - The "Head Goose" project is a key initiative for promoting rural revitalization and agricultural modernization, significantly impacting agricultural upgrades and farmers' income [56][57]. - Future activities will focus on sustaining the empowerment mechanism, aiming to connect high-quality agricultural products from Guizhou and Sichuan with the Greater Bay Area supply chain [62][63]. - The program encourages participants to broaden their perspectives and innovate their approaches by learning from the Greater Bay Area's experiences [60][61].

Core Insights - Oriental Selection participated in the 14th China Intellectual Property Annual Conference, highlighting its efforts in promoting and selling geographical indication products to support rural revitalization and agricultural modernization [1][3] Group 1: Product Offerings - Oriental Selection has launched over 800 self-operated products, with more than half being agricultural products, including several geographical indication products such as Guizhou prickly pear, Luochuan apple, and Lipu taro [3] - The self-operated prickly pear juice has become a hot-selling product, achieving significant sales growth with over 19.3 million bottles sold to date, driven by the rising health consumption trend and product reputation [3] Group 2: E-commerce Strategy - The company leverages e-commerce platforms to overcome regional limitations, enhance brand recognition, and address the challenge of selling products nationwide [3] - Through a strict quality control system, traceability, and immersive e-commerce experiences, Oriental Selection ensures product quality and allows consumers to appreciate the uniqueness of geographical indication products [3] Group 3: Future Plans - Oriental Selection aims to strengthen collaboration with local governments and industry associations to explore new pathways for e-commerce to support the development of geographical indication products, ultimately increasing farmers' income and providing consumers with more quality products [3]

Core Insights - Dongfang Zhenxuan participated in the 14th China Intellectual Property Annual Conference, highlighting its efforts in promoting and selling geographical indication products to support rural revitalization and agricultural modernization [1][4] Group 1: Product Offerings - Dongfang Zhenxuan has launched nearly 800 self-operated products, with over half being agricultural products, including several geographical indication products such as Guizhou prickly pear, Luochuan apple, and Lipu taro [3] - The self-operated prickly pear juice has become a hot-selling product, with cumulative sales exceeding 19.3 million bottles, driven by the growing health consumption trend and positive product reputation [3] Group 2: E-commerce Strategy - The company emphasizes that e-commerce platforms effectively help geographical indication products overcome regional limitations, enhance brand recognition, and address the challenge of selling nationwide [3] - Dongfang Zhenxuan ensures product quality through a strict quality control system, traceability system, and immersive content e-commerce model, providing consumers with a unique shopping experience [3] Group 3: Future Plans - The company plans to strengthen cooperation with local governments and industry associations to explore new pathways for e-commerce to support the development of geographical indication products, aiming to increase farmers' income and provide consumers with more quality products [4]

Core Viewpoint - The event "Guizhou Agricultural Brand Promotion and Investment Negotiation Conference" was held in Shanghai, focusing on the branding development of Guizhou's specialty agricultural products [1][4]. Group 1: Event Overview - The conference gathered experts, scholars, and representatives from various sectors including finance, catering, and e-commerce to discuss the branding of Guizhou's agricultural products [2][3]. - A photo exhibition showcasing the changes in Guizhou's agriculture over the past five years was also part of the event, highlighting rural revitalization and advantageous industries [8][9]. Group 2: Agricultural Development Focus - Guizhou has concentrated on three key industries: beef cattle, tea, and chili, along with five advantageous industries including medicinal materials and edible fungi [10][11]. - The number of premium agricultural brands in Guizhou has increased from 3 to 10 since the release of the "Guizhou Agricultural Brand Catalog" in 2023 [13]. Group 3: Stakeholder Insights - Guizhou's agricultural authorities expressed the desire to leverage the expertise of attendees to clarify branding development and enhance consumer awareness in Shanghai's quality-focused market [15][18]. - Shanghai's government representatives noted the high demand and quality expectations for agricultural products, emphasizing the potential for collaboration between Shanghai and Guizhou [21][22]. Group 4: Investment and Collaboration Opportunities - The Guizhou Agricultural Development Group presented five key products for investment promotion, seeking collaboration in technology, capital, and brand development [26][27]. - Experts from various institutions discussed strategies for promoting Guizhou's high-quality agricultural products to broader markets, particularly in the Yangtze River Delta region [31][34].

Core Viewpoint - The development of traditional advantage food regions and local specialty food industries in China is crucial for the growth of the food industry, driven by policies that promote the cultivation of unique food products, leading to increased farmer income and high-quality industry development [1]. Group 1: Development of Specialty Food Industries - Various regions have identified key specialty food industries for prioritized development, considering local food industry foundations, growth potential, cultural heritage, and dietary habits, resulting in a "hundred flowers blooming" development pattern [2]. - The Liuzhou snail rice noodle industry has grown into a significant industry, achieving over 75.96 billion yuan in sales revenue in 2024, with a year-on-year growth of 13.4% [2]. - The Guizhou prickly pear industry has also become a billion-yuan industry, with over 2 million mu of planting area and an annual comprehensive output value exceeding 10 billion yuan [2]. Group 2: Modernization of Traditional Industries - Regions are moving beyond traditional development thinking to extend industrial chains and cultivate modern industrial clusters, exemplified by Liuzhou's focus on a full industrial chain approach for its snail rice noodle industry [4]. - Guizhou is promoting the prickly pear industry through unified branding, efficacy research, and standardization across planting, production, and research [4]. Group 3: Research and Development Initiatives - Guizhou has collaborated with various universities to complete 44 research projects on prickly pear, focusing on its efficacy, deep processing, and quality control [5]. Group 4: Comprehensive Industrial Chains - Shanxi's Qinzhou yellow millet has established a comprehensive green development system covering planting, processing, storage, logistics, sales, and services, with over 30,000 farmers involved and an annual production exceeding 30,000 tons [3][6]. - The county has invested 67.31 million yuan in the past three years to support key agricultural enterprises and promote new agricultural technologies [6]. Group 5: Brand Development and Market Expansion - Liuzhou is leveraging the brand influence of snail rice noodles to enhance cultural tourism and aims to transform it into a global "internet celebrity food" [7]. - Guizhou is enhancing the public brand of "Guizhou prickly pear" and expanding its market presence through online and offline strategies, collaborating with major e-commerce platforms [7]. - Shanxi is focusing on brand building for Qinzhou yellow millet through geographical indication protection and organic certification, with online sales accounting for 30% of total sales [8].

Group 1 - The 2025 Ecological Civilization Guiyang International Forum focuses on the theme of "Sustainable Development SDGs Ten-Year Review and Outlook - International Contribution of Global Development Initiatives" [1] - The forum discusses the achievements of the United Nations Sustainable Development Goals (SDGs) over the past decade and the pathways for implementing global development initiatives [1] Group 2 - The "Silk Road Partner Program" was officially launched at the forum, marking the beginning of China's ecological products reaching the world from Guizhou [3] - The program is driven by a three-dimensional approach of "Ecological Products + Cultural IP + Green Finance," aiming to create a standardized model for Chinese industries going global [3] - The initial focus of the program is on the Central Asian market, with plans to expand to ASEAN and Central and Eastern Europe, promoting Guizhou's unique ecological industries such as kiwi, tea, liquor, and traditional Chinese medicine [3] - The launch of the program is seen as a new starting point for sharing opportunities between China's ecological industries and countries along the Belt and Road, injecting new momentum into global sustainable development [3]

Core Viewpoint - The 2025 Guizhou Kiwi Industry Integration and Consumption Upgrade Promotion Conference aims to enhance the Guizhou kiwi industry's market presence and promote its public brand nationally and globally [2][5][11]. Group 1: Event Overview - The promotion conference will be held on June 15 in Guangzhou, organized by various governmental and corporate entities including the Guizhou Provincial Office in Guangzhou and Guangzhou Wanglaoji Health Industry Co., Ltd. [2][3][4]. - The event focuses on linking the Guangdong-Hong Kong-Macao Greater Bay Area market resources and fostering high-quality cooperation between eastern and western regions of China [7][8][10]. Group 2: Industry Development - Guizhou is the largest planting area and highest production region for kiwi in China, with a goal to build a complete kiwi industry chain ecosystem [4][5][12]. - The conference will gather industry experts, academicians, and leading enterprises to discuss core topics such as deep processing technology upgrades, brand value enhancement, and market expansion [9][10][18]. Group 3: Strategic Goals - The initiative aims to facilitate supply-demand matching in the kiwi industry, creating a platform for Guizhou kiwi enterprises to connect with Guangdong buyers and investors [16][19]. - The event will leverage national-level expert endorsements to share cutting-edge results and focus on industry upgrading, integration, and innovation [17][18].

Core Viewpoint - The article emphasizes the importance of fundamental theoretical research for long-term national development, illustrated through the example of Guizhou's prickly pear fruit and its journey from obscurity to becoming a luxury health product [2][3][10]. Group 1: Importance of Fundamental Research - Ren Zhengfei highlights the historical significance of fundamental research, using the example of Guizhou's prickly pear, which was discovered to be rich in vitamin C but remained unrecognized for nearly a century [7][8][15]. - The article discusses how the prickly pear has transformed into a high-priced health drink, valued at nearly 100 yuan per bottle, and has become a means for local farmers to escape poverty [9][10]. Group 2: Call for Support and Patience - Ren Zhengfei calls for greater societal patience and support for fundamental research, noting that theoretical scientists often work in isolation and their contributions may only be recognized long after their initial discoveries [14][21]. - The establishment of the "Huang Danyan Tea Thinking House" within Huawei aims to foster an environment for basic innovation and attract "cosmic energy" to support research efforts [18][19]. Group 3: Promotion of Guizhou Prickly Pear - Guizhou is actively promoting prickly pear as a strong regional agricultural brand, with the provincial agricultural department listing it as a public brand in 2023 [24][25]. - The marketing strategy emphasizes the "origin attribute" of Guizhou prickly pear, highlighting its health benefits, particularly its vitamin C content, and promoting it as a quality choice for consumers [26][29].