Summary of Guibao Pet's Conference Call Company Overview - **Company**: Guibao Pet - **Industry**: Pet Food and Products Key Points and Arguments Strategic Focus - Guibao Pet's strategic focus is on increasing market share for its own brands, with internal assessments centered on revenue growth while maintaining healthy profit levels [2][6] - The company does not assess profit margin growth but emphasizes revenue growth, implementing incentive plans that balance revenue and reasonable net profit targets to ensure healthy profitability [2][6] Brand and Product Development - The company aims to launch 10%-20% of new SKUs annually, with product introduction strategies dynamically adjusted based on market feedback and operational strategies [2][11] - Guibao Pet prioritizes functional pet food and has postponed entering the prescription pet food market due to strong competition from Royal Canin, believing that large-scale demand for prescription food in China has not yet materialized [2][12] Outsourcing and Manufacturing - The outlook for the contract manufacturing business is pessimistic for Q4 2025 and 2026, as it is not a strategic focus for the company. Despite negative growth in this segment, overall revenue growth remains unaffected [3] - Guibao Pet has a production capacity of 20,000 tons for snacks in Thailand and is establishing a subsidiary in New Zealand, primarily to meet domestic brand production needs rather than responding to U.S. policies [3] Sales Channels and Market Trends - Douyin (TikTok) has been the fastest-growing channel in recent years and is expected to remain a major growth driver in 2026. The company will continue to focus on high-end, high-priced products [4][13] - The profitability of Tmall and Douyin is comparable, while Pinduoduo and JD.com are slightly weaker. The increasing sales proportion from Douyin is expected to enhance the overall profitability of the company's own brands [14] Profitability Expectations - Guibao Pet cannot provide a clear profit margin forecast but indicates that the contract manufacturing business has a stable profit margin of around 10%. However, fluctuations in exchange rates and raw material prices may affect profit margins in 2024 and 2025 [5] - Since 2019, the share of self-owned brands has gradually increased, contributing to a steady rise in overall profit margins [5] Brand Health and Market Goals - The company monitors various internal metrics, including repurchase rates, ROI, customer acquisition rates, and new product launch frequency, to assess brand health beyond market share and profit balance [10] - Guibao Pet's brand goals for the next three years are seen as challenging targets, with a focus on market share growth, although achieving these goals remains uncertain [9] Brand Strategy Adjustments - The company is in the process of divesting mid-to-low-end brands from the Maifudi brand to align with its high-end strategy while retaining these brands to meet specific channel demands [15][16][17] Consumer Perception and Market Response - Guibao Pet has strategies in place to address negative comments about its products during promotional periods, including clarifying facts with relevant professionals and engaging with users who post negative information [18] - The company has not disclosed specific sales data for the Double Eleven shopping festival but expects linear sales growth based on historical performance [19] Future Outlook on Pet Economy - While there is a trend in the dog economy, its market size and growth rate are currently less clear compared to the cat economy. Guibao Pet has no immediate plans for further action in this area [21]