专注于花丝镶嵌和古法黄金技艺的高端黄金珠宝品牌 " 寶蘭 " 近日完成过亿元 A 轮融资。本轮由挑战者创投领投，开云集团和顺为资本跟投。资 金将主要用于品牌价值提升、全渠道布局、供应链韧性升级和核心人才赋能等四大核心战略方向。 " 寶蘭 " 成立于 1988 年，近四十年来采用中华皇家制金古法，尤其专注于 " 花丝镶嵌 " 这一非物质文化遗产的延续与创新。 把珠宝消费中的仪式感与传承感凝结于可触摸的工艺细节中，" 寶蘭 " 凭借精美工艺、鲜明的文化辨识度与情感连结，已成为高端珠宝领域 " 被看 到 " 的一个品牌。 高端黄金珠宝品牌 " 寶蘭 " 起源于 " 花丝镶嵌 " 匠人世家 古法黄金是采用古老铸金工艺打造的黄金，整体呈哑光质感，与东方文化的 " 内敛 " 相呼应。其价值附着于繁复经纶的传统工艺，以及极具东方 美学的设计语言，需要技巧熟练的匠人投入大量精力才能制成，制作时间也比批量铸模生产的普通金饰长出数倍。 古法金工艺中，" 花丝镶嵌 " 是拥有三千年历史的宫廷技艺，被誉为 " 燕京八绝 " 冠顶明珠。该工艺要求匠人将黄金千锤百炼、抽拔成丝，再以指 尖演绎掐、填、攒、焊等数十道细腻工序，使细过毫发的金 ...

Core Insights - The high-end gold jewelry brand "寶蘭" has recently completed over 100 million RMB in Series A financing, led by Challenger Capital, with participation from Kering Group and Shunwei Capital. The funds will be used for brand value enhancement, omnichannel layout, supply chain resilience upgrades, and core talent empowerment [1][2][4] Company Overview - "寶蘭" was established in 1988 and has focused on the ancient Chinese gold-making techniques, particularly the "flower wire inlay" craftsmanship, which is a form of intangible cultural heritage. The brand emphasizes the ritualistic and heritage aspects of jewelry consumption through intricate craftsmanship [2][4] - The brand's unique selling proposition lies in its mature "flower wire inlay" capabilities, with the founder having learned traditional gold-making techniques from a young age. The brand has established connections with several masters of this craft [4][12] Product Characteristics - "寶蘭" products are inspired by traditional Chinese cultural patterns and objects, combining exquisite craftsmanship with auspicious meanings. Examples include the "flower wire butterfly brooch pendant series," which symbolizes balance and harmony, and the "flower open treasure pendant series," representing prosperity and purity [4][12] - The brand's products are characterized by their intricate designs and the use of ancient gold-making techniques, which require skilled artisans and significantly longer production times compared to mass-produced gold jewelry [4][11] Market Trends - According to the China Gold Association, gold jewelry consumption is expected to decline by 25% in 2024, while the market for "ancient gold" continues to thrive. The well-known "old shop gold" segment has seen rapid growth, with a revenue increase of 251% year-on-year in the first half of 2025, reaching 12.354 billion RMB [11] - The revival of gold in China is not merely nostalgic but is seen as a forward-looking trend, with traditional craftsmanship evolving into modern expressions of fashion and social identity. This shift has attracted a broader consumer base, including younger generations seeking cultural expression [11][12] Brand Positioning - "寶蘭" has historically been less known to the public but has maintained a sense of luxury since its inception. The brand was the only jewelry representative at a high-end luxury product exhibition in Shanghai in 2019, alongside prestigious watch brands [11][12] - Compared to other high-end gold jewelry brands, "寶蘭" has been slower in expanding its physical retail presence, with its first store opening in Hangzhou and a subsequent store in Shenzhen in 2025. This indicates potential for growth in brand visibility and market reach [12][15]