此外， 尽管 其 线下仅有三家门店，但寶蘭的提价策略却颇为积极 。 公开信息显示，该品 牌于 2025年内已发布两次全线产品涨价公告。 文｜ 《 贵圈 》 栏目 闫妍 雷军再次落子，入局古法黄金 "新王之战"。 近日，中国高端黄金珠宝品牌寶蘭完成过亿元 A轮融资 ， 背后资方 阵容堪称豪华： 除了 元气森林创始人唐彬森领导的挑战者创投，以及全球奢侈品巨头开云集团外，还有小米集团 董事长雷军担任法人的顺为资本。 《 贵圈 》栏目观察发现，寶蘭 的 单克售价已逼近 2000 元人民币，品牌溢价超过 周大 福、周生生等品牌 普通足金首饰近 5 0% ， 与老铺黄金处在同一量级 。 起底 寶蘭 ： 融资主体今年成立， " 企二代 " 徐泽伟挑大梁 中国高端黄金珠宝品牌 "寶蘭"近日宣布完成A轮融资，领投方为挑战者创投，顺为资本以 及开云集团也参与了跟投。 根据天眼查，顺为资本的法人为 小米集团董事长 雷军，挑战者创投的法人为唐彬森，而唐 彬森更为人所知的身份，是元气森林创始人。开云集团则是全球奢侈品集团，旗下坐拥古驰 （ Gucci ） 、 圣 罗 兰 （ Saint Laurent ） 、 葆 蝶 家 （ Bott ...

以下文章来源于36氪未来消费 ，作者任彩茹 "寶蘭"成立于1988年，近四十年来采用中华皇家制金古法，尤其专注于"花丝镶嵌"这一非物质文化遗产的延续与创新。 把珠宝消费中的仪式感与传承感置于可感的工艺细节中，"寶蘭"凭借精美工艺、鲜明的文化辨识度与情感连结，已成为高端珠宝领域"被看到"的一个品牌。 以"花丝镶嵌"立身，"寶蘭"完成A轮融资。 文 ｜ 任彩茹 编辑 ｜ 乔芊 来源｜ 36氪未来消费（ID：lslb168） 封面来源 ｜ 企业供图 36氪获悉，专注于花丝镶嵌和古法黄金技艺的高端黄金珠宝品牌"寶蘭"近日完成过亿元A轮融资。本轮由挑战者创投领投，开云集团和顺为资本跟投。资金 将主要用于品牌价值提升、全渠道布局、供应链韧性升级和核心人才赋能等四大核心战略方向。 36氪未来消费 . 在这里看到消费的未来。36氪旗下官方账号。 高端黄金珠宝品牌"寶蘭" 起源于"花丝镶嵌"匠人世家 古法黄金是采用古老铸金工艺打造的黄金，整体呈哑光质感，与东方文化的"内敛"相呼应。其价值附着于繁复经纶的传统工艺，以及极具东方美学的设计语 言，需要技巧熟练的匠人投入大量精力才能制成，制作时间也比批量铸模生产的普通金饰长出数倍。 ...

Core Insights - The high-end gold jewelry brand "寶蘭" has recently completed over 100 million RMB in Series A financing, led by Challenger Capital, with participation from Kering Group and Shunwei Capital. The funds will be used for brand value enhancement, omnichannel layout, supply chain resilience upgrades, and core talent empowerment [1][2][4] Company Overview - "寶蘭" was established in 1988 and has focused on the ancient Chinese gold-making techniques, particularly the "flower wire inlay" craftsmanship, which is a form of intangible cultural heritage. The brand emphasizes the ritualistic and heritage aspects of jewelry consumption through intricate craftsmanship [2][4] - The brand's unique selling proposition lies in its mature "flower wire inlay" capabilities, with the founder having learned traditional gold-making techniques from a young age. The brand has established connections with several masters of this craft [4][12] Product Characteristics - "寶蘭" products are inspired by traditional Chinese cultural patterns and objects, combining exquisite craftsmanship with auspicious meanings. Examples include the "flower wire butterfly brooch pendant series," which symbolizes balance and harmony, and the "flower open treasure pendant series," representing prosperity and purity [4][12] - The brand's products are characterized by their intricate designs and the use of ancient gold-making techniques, which require skilled artisans and significantly longer production times compared to mass-produced gold jewelry [4][11] Market Trends - According to the China Gold Association, gold jewelry consumption is expected to decline by 25% in 2024, while the market for "ancient gold" continues to thrive. The well-known "old shop gold" segment has seen rapid growth, with a revenue increase of 251% year-on-year in the first half of 2025, reaching 12.354 billion RMB [11] - The revival of gold in China is not merely nostalgic but is seen as a forward-looking trend, with traditional craftsmanship evolving into modern expressions of fashion and social identity. This shift has attracted a broader consumer base, including younger generations seeking cultural expression [11][12] Brand Positioning - "寶蘭" has historically been less known to the public but has maintained a sense of luxury since its inception. The brand was the only jewelry representative at a high-end luxury product exhibition in Shanghai in 2019, alongside prestigious watch brands [11][12] - Compared to other high-end gold jewelry brands, "寶蘭" has been slower in expanding its physical retail presence, with its first store opening in Hangzhou and a subsequent store in Shenzhen in 2025. This indicates potential for growth in brand visibility and market reach [12][15]

挑战者创投、开云集团、顺为资本投资。 作者 | 任彩茹 编辑 | 乔芊 36氪获悉，专注于花丝镶嵌和古法黄金技艺的高端黄金珠宝品牌"寶蘭"近日完成过亿元A轮融资。本轮由挑战者创投领投，开云集团和顺为资本跟投。资金 将主要用于品牌价值提升、全渠道布局、供应链韧性升级和核心人才赋能等四大核心战略方向。 "寶蘭"成立于1988年，近四十年来采用中华皇家制金古法，尤其专注于"花丝镶嵌"这一非物质文化遗产的延续与创新。 把珠宝消费中的仪式感与传承感置于可感的工艺细节中，"寶蘭"凭借精美工艺、鲜明的文化辨识度与情感连结，已成为高端珠宝领域"被看到"的一个品 牌。 高端黄金珠宝品牌"寶蘭" 起源于"花丝镶嵌"匠人世家 以"花丝蝴蝶胸针吊坠系列"为例，工整对称的蝴蝶造型代表着结构上的平衡稳定和风水上的阴阳调和，匠人们利用数种编织工艺，使其在色调单一的金器上 也能展现出五彩斑斓的效果；"花开宝相项坠系列"以宝相花为设计意象，象征富贵繁盛和圣洁高贵；"宫灯耳环系列"则复刻并改良自首都博物馆馆藏的"清 ·金质累丝宫灯状耳坠"，是花丝工艺的集大成作，它的六出脊设计也寄托了人们对"六合"消灾祈福的愿望。 "寶蘭"的"花丝蝴蝶胸针吊坠系 ...