Group 1 - The "Su Super" football league in Jiangsu is driving a significant increase in local food sales and consumption, with a competitive atmosphere emerging among cities [1][3] - Online food orders in Jiangsu have remained strong post-Duanwu Festival, with Meituan reporting that the province ranks second nationally in online dining orders, and Nanjing leading the province [3][4] - Specific food items have seen dramatic increases in demand, such as a 74% surge in searches for "salted duck" following a match victory, and a 58% increase in group purchase orders [3][4] Group 2 - The "Su Super" themed dining packages on Meituan have experienced a week-on-week order volume increase of over 400%, with searches for "watching football restaurants" rising nearly threefold [4] - Restaurants are capitalizing on the "Su Super" effect by offering special promotions and themed menus, such as the "I cheer for Su Super with Yangzhou fried rice" package priced at 88 yuan [3][4] - Local eateries are enhancing the match-day experience with live streaming and exclusive discounts for fans, creating a vibrant atmosphere around the events [4]

Group 1 - The "Su Chao" (Jiangsu Super League) has sparked a culinary competition among 13 cities in Jiangsu, with local restaurants creating themed dishes to support the league [1][2] - Meituan reported that after the Dragon Boat Festival, dining consumption in Jiangsu remained strong, with online orders ranking second nationally, and cities like Nanjing, Lianyungang, Xuzhou, and Huai'an seeing over 40% year-on-year growth in online dining orders [1] - The league has significantly boosted the sales and popularity of local dishes, with a 74% increase in searches for "salted duck" following a match victory, and a 58% increase in group purchase orders [1][2] Group 2 - Meituan has launched the "Mei Miao Jiangsu" campaign to further enhance the "Su Chao effect," covering over 35,000 dining establishments and offering various local dishes [3] - The platform is utilizing precise LBS technology to provide exclusive traffic support to participating merchants, allowing consumers to easily access promotional offers through the Meituan app [3] - Meituan is investing one million yuan in dining subsidies and issuing food vouchers to encourage local consumption during the league matches [3]