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盐水鸭和小龙虾之战?苏超比赛“升级”美食比拼
Group 1 - The "Su Super" football league in Jiangsu is driving a significant increase in local food sales and consumption, with a competitive atmosphere emerging among cities [1][3] - Online food orders in Jiangsu have remained strong post-Duanwu Festival, with Meituan reporting that the province ranks second nationally in online dining orders, and Nanjing leading the province [3][4] - Specific food items have seen dramatic increases in demand, such as a 74% surge in searches for "salted duck" following a match victory, and a 58% increase in group purchase orders [3][4] Group 2 - The "Su Super" themed dining packages on Meituan have experienced a week-on-week order volume increase of over 400%, with searches for "watching football restaurants" rising nearly threefold [4] - Restaurants are capitalizing on the "Su Super" effect by offering special promotions and themed menus, such as the "I cheer for Su Super with Yangzhou fried rice" package priced at 88 yuan [3][4] - Local eateries are enhancing the match-day experience with live streaming and exclusive discounts for fans, creating a vibrant atmosphere around the events [4]
场上比足球场下比美食!美团平台苏超“应援”套餐订单周环比增长超4倍
Zheng Quan Ri Bao Wang· 2025-06-13 10:47
美团数据显示,端午假期后,江苏省堂食消费依然火热,线上订单量稳居全国第二,其中,南京稳居全 省第一,连云港、徐州、淮安堂食线上订单量同比增长均在40%以上,增幅领跑全省。 球赛也全面带火江苏各地特色菜销量和热度。此前,南京1:0胜无锡后,美团上的"盐水鸭"搜索量次日 增长74%,团购订单同比增长58%。6月14日起,江苏省城市足球联赛第4轮比赛将开启,最近一周,盐 水鸭菜品团购订单已同比翻番,扬州炒饭团购订单激增7倍以上。美团App上一场"美食对决"投票活动 正在火热进行。 这也带动新一波餐饮商户借势推广。当前,南京地区提前在美团平台上线"苏超"主题套餐的餐饮门店数 是全省第一,无锡、扬州位居第二、第三。 在扬州,淮扬菜餐厅"平山宴"店外,"苏超"热梗海报不时引得食客驻足,门店还自发在美团提前上线了 名为"我是扬州炒饭为苏超加油"的88元限定优惠套餐,包含扬州炒饭、淮扬大煮干丝,搭配而食,口感 干湿相宜。 本报讯(记者张敏见习记者梁傲男)"苏超"出圈,江苏各城市场上比足球,场下比美食。随着新一轮赛事 来临,江苏13城的美食比拼,进入"白热化"新阶段。 "我是扬州炒饭为苏超加油""苏超南哥品质大龙虾""苏超联赛 ...