扬州炒饭

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一号门前
Ren Min Ri Bao· 2025-08-24 22:40
二老师自称卧龙岗上散淡的人,平日潜心研究"鲲""刍狗"等物,偶尔涉猎"约德尔"唱法。有一回翻家谱 翻到一位祖宗大名陈爵一,拍案叫绝,深感折服,由此自号陈爵二,为子命名陈爵三。按他自己的说 法,他心有千千结,曾拥有许多忧伤、许多寂寞、许多欲说还休,然而那夜在一号门前的小板凳上一坐 之后,从此清净了。 他的印象中,白日里有一搭无一搭的"磨剪子抢菜刀"让一号门前的广场愈加空旷,傍晚时东一坨西一坨 的摆手舞芦笙舞象脚鼓舞让广场人气十足。"五一"前夕,他突然发现,仿佛一夜之间,广场上冒出了几 十家夜市摊位,火锅、串串、烧烤、广东河粉、扬州炒饭、柳州螺蛳粉……二老师本来勤于研究,他的 眼睛和脚步忍不住穿过攒动的人群和明亮的灯火,寻找到了夜市兴起的原因——广场的边上,立着一圈 易拉宝,有的写着"发展夜经济,点亮烟火气",有的写着"免罚清单制度",有的写着"关于支持夜市经 济的十条新举措"…… 二老师点了一瓶啤酒,一份幺孃孃葱油饼、一串小姐姐烤肥肠,吃饱喝足后就地搞起了调研。他得知, 卖炒粉的是从沿海返乡的创业人员,卖卤菜的是一对毕业不久的大学生情侣,卖手工艺品的是一位拥有 粉丝的小网红。一边调研,一边思考,他突然心生一计, ...
被“苏超”带火的“草根”小店
Zhong Guo Qing Nian Bao· 2025-07-13 23:25
Core Insights - The Jiangsu Province Urban Football League ("Su Chao") has gained significant attention, attracting both local small businesses and well-known brands as sponsors [2][3] - Local small shops, often lacking formal branding, have emerged as unexpected sponsors, benefiting from increased visibility and customer traffic due to their association with the league [2][4] Group 1: Sponsorship Dynamics - Small businesses like street-side barbecue shops and local eateries have become sponsors alongside major brands like KFC and JD.com, showcasing a unique blend of grassroots and corporate sponsorship [2][3] - The sponsorship fees for these small businesses are relatively affordable, allowing them to secure advertising space that was previously dominated by larger brands [2][7] - The number of sponsors has increased significantly, from single digits at the league's inception to nearly 30, covering various sectors including food, finance, and technology [7][8] Group 2: Business Impact - Local businesses have reported a surge in customer traffic and sales following their sponsorship involvement, with some experiencing a doubling of business [4][8] - For instance, "Dongha Northeast Street Barbecue" saw a dramatic increase in customers, leading to long wait times and the need for additional seating [4][6] - "He Xiaolei Fresh Marinated Goods" also reported a 30% increase in takeout orders after becoming a sponsor, highlighting the positive impact of the league on local businesses [5][6] Group 3: Community Engagement - Local shop owners are actively engaging with their communities, often giving back through free food offerings during events, which enhances their brand image and community ties [8][9] - The league has fostered a sense of community and local pride, with shop owners expressing gratitude for the opportunities provided by their involvement in the league [6][10] - The sponsorships have allowed small businesses to gain exposure in a way that resonates with local consumers, creating a shared experience around the sport [10][11]
“苏超”燃动“场外经济”,扬州文旅消费热力续航
Jiang Nan Shi Bao· 2025-07-09 23:01
Core Insights - The event of the "Suo Chao" football match in Yangzhou has significantly boosted local tourism and cultural activities, attracting visitors and enhancing the city's cultural offerings [1][2][3] Group 1: Tourism and Cultural Activities - Yangzhou's tourism department launched a "big gift package" offering free entry to state-owned scenic spots during the weekends of the "Suo Chao" matches, which has sparked interest among tourists from neighboring cities [1][2] - The "Suo Chao" matches have led to a surge in visitor numbers at major attractions, with the Slender West Lake receiving 71,678 free visitors during the first match weekend [2] - Various cultural activities, such as immersive performances and night markets, have been organized to cater to the dual demand of football fans for both sports and leisure experiences [3][4] Group 2: Economic Impact and Consumer Engagement - The local economy has seen a boost with restaurants and shops offering special promotions for match attendees, including free meals and discounts, which have attracted both local and out-of-town visitors [4] - The search volume for leisure activities in Yangzhou has increased significantly, with a reported 40% year-on-year growth in online orders for leisure services since the "Suo Chao" events began [4] - The partnership with Meituan for sponsorship indicates a positive outlook on Yangzhou's leisure market, with a notable increase in demand for local services among visitors [4]
创新供给繁荣餐饮消费
Jing Ji Ri Bao· 2025-07-06 21:43
Core Viewpoint - The article emphasizes the importance of enhancing consumer rights protection mechanisms and regulating market competition in the restaurant industry, while also highlighting the need for innovation in products and services to strengthen core competitiveness [1][4]. Group 1: Market Trends and Performance - The ongoing "Su Super" events have significantly boosted local cuisine, with notable increases in sales, such as a 58% rise in orders for saltwater duck during a match between Nanjing and Wuxi [1]. - National restaurant revenue is projected to reach 5.5 trillion yuan in 2024, accounting for over 11% of total retail sales, with more than 10 million operating entities in the sector [2]. - From January to May this year, national restaurant revenue increased by 5% year-on-year, with revenue from large-scale units rising by 4.5% [2]. Group 2: Policy and Consumer Behavior - The positive trend in restaurant consumption is attributed to effective policy measures, such as the "Special Action Plan to Boost Consumption," which encourages the integration of various consumption formats [2]. - Local initiatives, like Jiangsu's "ticket + dining" packages and Beijing's "Lets Beijing: Night Capital 2.0" activities, have created new consumer experiences and stimulated market growth [2]. Group 3: Innovation and Competition - The shift in consumer demand towards experiential and diverse dining options is driving restaurants to innovate and create new consumption scenarios [3]. - Restaurants are increasingly focusing on enhancing consumer experiences, such as offering cultural experiences alongside dining, which not only boosts consumer enthusiasm but also positions dining as a cultural experience [3]. - To thrive, restaurants must innovate their offerings and improve operational efficiency through digital upgrades and service quality, addressing challenges like supply chain fluctuations and rising costs [4].
盐水鸭和小龙虾之战?苏超比赛“升级”美食比拼
Zhong Guo Qing Nian Bao· 2025-06-13 15:46
Group 1 - The "Su Super" football league in Jiangsu is driving a significant increase in local food sales and consumption, with a competitive atmosphere emerging among cities [1][3] - Online food orders in Jiangsu have remained strong post-Duanwu Festival, with Meituan reporting that the province ranks second nationally in online dining orders, and Nanjing leading the province [3][4] - Specific food items have seen dramatic increases in demand, such as a 74% surge in searches for "salted duck" following a match victory, and a 58% increase in group purchase orders [3][4] Group 2 - The "Su Super" themed dining packages on Meituan have experienced a week-on-week order volume increase of over 400%, with searches for "watching football restaurants" rising nearly threefold [4] - Restaurants are capitalizing on the "Su Super" effect by offering special promotions and themed menus, such as the "I cheer for Su Super with Yangzhou fried rice" package priced at 88 yuan [3][4] - Local eateries are enhancing the match-day experience with live streaming and exclusive discounts for fans, creating a vibrant atmosphere around the events [4]