中证报中证网讯(王珞)8月25日晚，全聚德（002186）发布2025年半年报，公司上半年实现营业收入6.30 亿元，归属于上市公司股东的净利润1238.29万元。 根据公告，上半年公司完成了陈皮鸭、酱酒等多款新品上市，其中全聚德品牌三款100毫升玲珑酒凭借 醇厚口感赢得较好的市场口碑和销售业绩；盐水鸭、松茸鸭排等产品通过加大铺货力度实现收益提升； 主推产品手工片制烤鸭礼盒在全聚德抖音旗舰店开启日均11小时全时段直播，创收同比实现翻倍增长。 公告显示，上半年全聚德线上商城收入创新高，全记货铺销售额同比增长超过30%。 此外，公司多元创收，推动非堂食业务板块稳步提升。报告期内，团膳项目稳步拓展，上半年新增雄安 大学城等3个项目，目前共经营11个项目，上半年共实现收入2100余万元。 半年报显示，全聚德坚定推进"餐饮+食品"双轮驱动战略，在产品创新、市场拓展、品牌打造、营销宣 传等方面持续发力，通过强化服务品质、推进菜品创新、持续焕新消费场景及推进餐饮产品食品化落地 等一系列举措，努力提升经营绩效。 报告期内，全聚德博物馆深化文旅融合，以"美食+文化"的模式发挥文化阵地作用，常态化开展研学体 验、亲子实践等活动， ...

门店规模上，全聚德在公告中提到，公司主营业务为餐饮服务及食品加工销售业务，旗下拥有"全聚 德""仿膳""丰泽园""四川饭店"等品牌。报告期末，公司在北京、上海、杭州等地及海外开设餐饮门店 共计96家，其中全聚德品牌门店81家（其中直营门店35家，加盟门店46家），丰泽园品牌门店6家（其 中直营门店2家，加盟门店4家），四川饭店品牌门店8家（均为直营门店），仿膳品牌门店1家（直营门 店），已形成以全聚德品牌为龙头，多品牌协同发展的态势。除中式正餐外，公司正在大力拓展团膳业 务，目前运营11个项目。 全聚德表示，在全面优化升级区域门店的基础上，公司多元创收，推动非堂食业务板块稳步提升。新开 设4家美团卫星店：全聚德望京店入选美团外卖2025年必点榜，四川饭店东直门店和百子湾店引入炒菜 机器人以强化出品稳定性；全聚德双井店全新推出"全聚德·有面儿"店中店，选择面类小食作为主营品 类，探索品牌下沉市场路径。同步上线"京东秒送"外卖平台，拓宽即时配送服务覆盖。团膳项目稳步拓 展，上半年新增雄安大学城等3个项目，目前共经营11个项目，上半年共实现收入2100余万元。 北京商报讯（记者 张天元）8月25日，中国全聚德(集团 ...

□ 本报记者 王梦然 流量要"接住"，更要"留住"。为让"苏超"流量转化为"苏品苏货"的长期竞争力，省商务厅同步推出四大 政策举措，构建"销全国、卖全球"的支撑体系。在"走出去"方面，将依托进博会、消博会等平台，结 合"苏新消费"四季活动，在重点城市举办"苏品苏货"推介会，推动品牌与头部平台、连锁超市合作；内 外贸一体化上，组织企业参加国内外展会，畅通线上线下（300959）双渠道；电商赋能层面，深化与头 部平台合作，优化入驻流程、降低门槛，还将举办"苏品苏货直播节"，邀请知名主播助力企业数字化转 型；线下则建立商业综合体与本地品牌的协同机制，优先支持"苏品苏货"品牌入驻，鼓励设专区、办展 销会，发放消费券激活线下消费。 从体育赛事IP到消费品牌IP，"苏超"正在改写江苏消费的叙事方式。当"为球而来"的体育迷变身消费参 与者，当979个"苏品苏货"品牌借助赛事流量打开新市场，"苏品苏货超级购物车"不仅装满了江苏好 物，更装着江苏消费高质量发展的新路径。接下来，随着"苏超嘉年华"1800余场促消费活动的推进，以 及"一市一主题"城市品牌矩阵的构建，江苏制造与新型消费的融合将更加深入，为服务双循环新发展格 局提供 ...

企业更是主动"蹭流量"，把"赛场热度"变成"品牌热度"。7月5日"苏超"赛事当天，南京老字号桂花鸭电商团队直 接在现场架起抖音直播间，"南京队进球送桂花鸭""鸭腿10元 / 袋""入会领10元券"的福利不断，当晚吸引超10万网 友涌入，最高4300人同时在线；与此同时，门店部在奥体西门对面的银杏里街区设摊，200 多盒盐水鸭、鸭棒骨 迅速售罄。7月19日傍晚6点，苏州综合健身馆西广场化身"万人观赛厅"，"时味苏州"专区上，老字号采芝斋的摊 位前更是香气扑鼻，师傅们现场支起平底锅，热油滋滋作响，刚出锅的肉月饼冒着热气，队伍排了近10米长，其 中三成订单来自上海、无锡等周边城市的球迷。 流量要"接住"，更要"留住"。为让"苏超"流量转化为"苏品苏货"的长期竞争力，省商务厅同步推出四大政策举 措，构建"销全国、卖全球"的支撑体系。在"走出去"方面，将依托进博会、消博会等平台，结合"苏新消费"四季 活动，在重点城市举办"苏品苏货"推介会，推动品牌与头部平台、连锁超市合作；内外贸一体化上，组织企业参 加国内外展会，畅通线上线下双渠道；电商赋能层面，深化与头部平台合作，优化入驻流程、降低门槛，还将举 办"苏品苏货直播节" ...

Group 1 - The core event was a cultural and culinary experience organized by the Nanjing cultural and tourism delegation in Latvia, showcasing Nanjing's rich historical and cultural heritage through food and intangible cultural heritage [1][2] - The event featured a variety of Nanjing delicacies such as squirrel fish, salted duck, and traditional tea snacks, attracting over 3,000 local residents in Jurmala [1] - Activities included tea ceremonies, paper-cutting, and traditional Chinese clothing experiences, with local residents expressing admiration for the elegance of Eastern culture [1] Group 2 - The delegation also held a second cultural experience event in conjunction with the Chinese Embassy in Latvia, followed by a third event at the Riga Chinese Cultural Center, engaging around 300 local residents [2] - Officials from the Nanjing cultural and tourism bureau indicated that these activities not only highlighted the unique charm of Nanjing's food and intangible cultural heritage but also served as a cultural bridge to enhance the internationalization of Nanjing's cultural tourism [2]

Group 1 - The "Su Super" football league in Jiangsu is driving a significant increase in local food sales and consumption, with a competitive atmosphere emerging among cities [1][3] - Online food orders in Jiangsu have remained strong post-Duanwu Festival, with Meituan reporting that the province ranks second nationally in online dining orders, and Nanjing leading the province [3][4] - Specific food items have seen dramatic increases in demand, such as a 74% surge in searches for "salted duck" following a match victory, and a 58% increase in group purchase orders [3][4] Group 2 - The "Su Super" themed dining packages on Meituan have experienced a week-on-week order volume increase of over 400%, with searches for "watching football restaurants" rising nearly threefold [4] - Restaurants are capitalizing on the "Su Super" effect by offering special promotions and themed menus, such as the "I cheer for Su Super with Yangzhou fried rice" package priced at 88 yuan [3][4] - Local eateries are enhancing the match-day experience with live streaming and exclusive discounts for fans, creating a vibrant atmosphere around the events [4]

Group 1 - The 9th China Time-honored Brand (Shandong) Expo was inaugurated on June 13, supported by the Ministry of Commerce and organized by the Shandong Provincial Time-honored Brand Association [1] - The expo features a total exhibition area of 35,000 square meters, showcasing various themed exhibition areas including traditional Chinese medicine, Chinese cuisine, and cultural creativity [9] Group 2 - The Global Partners Conference and the Traditional Chinese Medicine Development Conference were held, with participation from over 40 foreign trade representatives from more than 20 countries [3] - The "Integration of Domestic and Foreign Trade Action" was officially launched to create a collaborative development ecosystem for domestic brands and foreign trade products [4] Group 3 - The Traditional Chinese Medicine Conference focused on building a development system that integrates cultural heritage, technological empowerment, and cluster collaboration [6] - The first batch of the "Qihuang Twelve Palaces" list for promoting traditional Chinese medicine brands was released during the conference [6] Group 4 - The National Time-honored "City Gift" Competition was launched, encouraging participation from time-honored brands across the country to showcase their cultural heritage and innovative vitality [8] - Various interactive experiences and promotional activities were organized at the expo, including significant discounts and unique product offerings from participating brands [9][10]

Group 1: Event Overview - The "Ning Gong Pin Tui" consumer goods promotion event in Jiangning District attracted over 60 quality enterprises, showcasing more than 300 products, benefiting nearly 5,000 citizens [1][3] - The event featured a diverse range of products from local well-known food companies and 11 enterprises from partner cities, enhancing consumer choices [1][3] Group 2: Industry Insights - The consumer goods industry in Nanjing is comprehensive, covering food, textiles, and light industry, with several nationally recognized brands and specialized enterprises emerging [2][3] - In the food industry, Nanjing's main products include grains, oils, alcoholic beverages, meat products, dairy, snacks, and health foods, with seven companies recognized as "Chinese Time-honored Brands" [2][3] Group 3: Company Highlights - A company that started as a breakfast snack shop in 2013 has grown into a well-known restaurant brand with over 300 chain stores nationwide and more than 40 products [2] - The event showcased innovative products, including robotic pets from Nanjing Weilan Intelligent Technology Co., which attracted significant attention from children and parents [2]

Core Insights - The article highlights the resurgence of traditional brands during the May Day holiday, showcasing their ability to attract consumers through quality and cultural heritage [1] Group 1: Traditional Products Sales - Traditional products from time-honored brands continue to sell well, driven by their craftsmanship and cultural significance, attracting a loyal customer base [2] - The Han Fuxing brand, known for its salted duck, saw significant customer interest, with daily sales reaching approximately 300 ducks during the holiday [2] - The Fuchun Tea House in Yangzhou reported high sales of traditional dishes, with some items averaging over a thousand units sold daily [3] Group 2: New Product Innovations - Some old brands are successfully merging traditional techniques with modern concepts, leading to new product launches that resonate with contemporary consumers [4] - Ding Daxiang, a clothing brand, experienced a surge in sales of traditional wedding attire, adapting designs to appeal to younger audiences [4] - Xie Fuchun, a cosmetics brand, projected a 10% increase in sales during the holiday, with its new fragrance hand cream becoming particularly popular [4] Group 3: Innovative Marketing and Activities - Various old brands organized engaging activities to attract consumers of all ages, reinforcing their cultural relevance [6] - The Baoqing Silver Building hosted a workshop where a master craftsman taught traditional enamel techniques, resulting in a 50% increase in sales for a specific product line [7] - The China Vinegar Culture Museum held events that drew record attendance, enhancing brand vitality and connecting traditional culture with modern consumer experiences [7]

Group 1: Event Overview - The "Jiangsu·Nanjing Taiwan Week" features over 20 activities across various fields, with participation from more than 1,000 individuals including Taiwanese business groups and youth representatives [2] - The event's theme is "Ning Good Taiwan, Together Towards the Future," highlighting cultural exchanges and cooperation opportunities between Taiwan and Nanjing [2] Group 2: Cultural Exchange - A campus folk song carnival at the opening ceremony evoked shared memories among guests, with classic songs leading to a collective sing-along [3] - Discussions on "Literary Dialogue in the Digital Age" took place between writers and publishers from both sides, exploring historical and contemporary literary connections [3] - Performances showcased traditional and modern cultural expressions, emphasizing the shared cultural roots between the two regions [3] Group 3: Culinary Collaboration - A cross-strait food market featured 40 stalls offering a variety of Taiwanese and Nanjing delicacies, attracting significant public interest [4] - Taiwanese food stalls included popular items such as oyster omelets and bubble tea, with participation from local entrepreneurs and teams exploring culinary culture [4][5] Group 4: Business Opportunities - The food market's success led to plans for a long-term collaboration to establish a "Ning-Tai Cultural and Culinary Exchange Practice Base" [5] - Over 50% of the participating vendors were young entrepreneurs, indicating a growing interest among Taiwanese youth in exploring business opportunities in Nanjing [5] Group 5: Industrial Cooperation - A special event focused on the electrical and mechanical industry featured Taiwanese representatives discussing new cooperation opportunities [6] - Notable Taiwanese enterprises have established a presence in Nanjing, with nearly 4,000 approved Taiwanese projects and over 1,000 operational Taiwanese companies as of December 2024 [6] Group 6: Historical and Cultural Significance - Activities included the unveiling of the Sun Yat-sen Academic Research Center and an exhibition on the Treaty of Shimonoseki, reflecting the historical ties between Taiwan and Nanjing [6] - Participants engaged in various cultural experiences, deepening their understanding of traditional Chinese culture and modern development achievements [6]