Group 1 - The "Su Super" football league has significantly boosted the retail and service market in Jiangsu, with online leisure and entertainment consumption orders increasing by approximately 40% since the league's inception [1] - The upcoming match between Nanjing and Suzhou has led to a more than 255% year-on-year increase in ticket orders for local attractions in Nanjing [1] - Hotel bookings in main cities like Nanjing, Xuzhou, and Huai'an have seen over a 59% year-on-year increase, indicating a surge in overnight stays during the league matches [1] Group 2 - To enhance the "Su Super effect," Meituan has created a dedicated page to support local service providers, offering exclusive traffic support for Jiangsu businesses [2] - Users can access special themed packages and benefits such as free foot massage packages and match tickets through the Meituan app, promoting local tourism and consumer spending [2]

Core Viewpoint - The popularity of the Jiangsu Super League (Jiangsu Province City Football League) is rapidly increasing, attracting both local and out-of-province tourists, which significantly boosts local tourism and consumption [1][2]. Ticket Sales and Attendance - The match between Changzhou and Nanjing on June 21 sold out quickly, with a ticket reservation count reaching 760,000, resulting in a low success rate for purchases [1]. - The match in Xuzhou saw an attendance of 30,823, marking the first time a single match in the league exceeded 30,000 spectators, with 6,902 out-of-province attendees, accounting for 22% of the total [4][5]. Tourism Impact - From June 14-15, the number of out-of-province visitors to five host cities in Jiangsu increased by 48.28%, with a 15.15% rise in tourism spending through UnionPay channels [4]. - Jiangsu's summer tourism bookings have increased by 41% year-on-year, with the province leading the nation in travel orders during the recent weekend [4]. Regional Connectivity - The proximity of neighboring provinces has facilitated an influx of fans, with significant attendance from Anhui, Shandong, and Henan, which together accounted for 85% of out-of-province spectators [5]. - Improved transportation infrastructure, including high-speed rail, has made it easier for fans from nearby provinces to attend matches, with travel times as short as 18 minutes from certain locations [6]. Air Travel Trends - Since the start of the league, over 2.62 million passengers have traveled to Jiangsu via domestic flights, a 5% increase compared to the previous year [10]. - The number of passengers at Yangzhou Taizhou Airport and Changzhou Benniu Airport has also seen significant growth, with increases of 29% and 19% respectively [10]. Airport Infrastructure - Jiangsu has a high density of airports, with nine civil transport airports serving the province, enhancing accessibility for both local and out-of-province visitors [11]. - The strategic location of airports allows for efficient service to multiple cities, further promoting tourism and attendance at league matches [11].

Core Insights - Jiangsu Province has seen a 41% year-on-year increase in summer tourism bookings, leading the nation in travel orders over the past weekend [1] - The city of Nanjing is at the forefront of this growth, with Suzhou and Yangzhou also ranking among the top ten cities for tourism orders, indicating a widespread surge in travel activity across the province [1] - The growth is attributed to supportive policies and the amplification of the "Su Super Effect" through platform economies, driving comprehensive growth in Jiangsu's cultural tourism and related sectors [1]

Group 1 - The "Su Super" football league in Jiangsu is driving a significant increase in local food sales and consumption, with a competitive atmosphere emerging among cities [1][3] - Online food orders in Jiangsu have remained strong post-Duanwu Festival, with Meituan reporting that the province ranks second nationally in online dining orders, and Nanjing leading the province [3][4] - Specific food items have seen dramatic increases in demand, such as a 74% surge in searches for "salted duck" following a match victory, and a 58% increase in group purchase orders [3][4] Group 2 - The "Su Super" themed dining packages on Meituan have experienced a week-on-week order volume increase of over 400%, with searches for "watching football restaurants" rising nearly threefold [4] - Restaurants are capitalizing on the "Su Super" effect by offering special promotions and themed menus, such as the "I cheer for Su Super with Yangzhou fried rice" package priced at 88 yuan [3][4] - Local eateries are enhancing the match-day experience with live streaming and exclusive discounts for fans, creating a vibrant atmosphere around the events [4]

Group 1 - The "Su Chao" (Jiangsu Super League) has sparked a culinary competition among 13 cities in Jiangsu, with local restaurants creating themed dishes to support the league [1][2] - Meituan reported that after the Dragon Boat Festival, dining consumption in Jiangsu remained strong, with online orders ranking second nationally, and cities like Nanjing, Lianyungang, Xuzhou, and Huai'an seeing over 40% year-on-year growth in online dining orders [1] - The league has significantly boosted the sales and popularity of local dishes, with a 74% increase in searches for "salted duck" following a match victory, and a 58% increase in group purchase orders [1][2] Group 2 - Meituan has launched the "Mei Miao Jiangsu" campaign to further enhance the "Su Chao effect," covering over 35,000 dining establishments and offering various local dishes [3] - The platform is utilizing precise LBS technology to provide exclusive traffic support to participating merchants, allowing consumers to easily access promotional offers through the Meituan app [3] - Meituan is investing one million yuan in dining subsidies and issuing food vouchers to encourage local consumption during the league matches [3]