Core Insights - The ISPO Beijing 2026 Asia Sports and Fashion Exhibition opened on January 9, 2026, at the National Convention Center in Beijing, running until January 11, with an exhibition area of 30,000 square meters and nearly 400 domestic and international brands participating [1][4] Group 1: Industry Trends - The exhibition features cutting-edge products in winter sports equipment and new sports technology materials, with brands like Huawei, Berghaus, and Primitive launching new products [4] - The event has upgraded its "Outdoor Retail Ecosystem" plan, inviting channel merchants and organizing group purchases to achieve precise resource matching [4] Group 2: Market Insights - The Secretary of the Party Committee of the China Commercial Federation, Jiang Ming, stated that 2026 is a critical year for upgrading the consumer market, which is currently experiencing steady growth with the emergence of new business formats and models [5] - The Deputy Inspector of the Beijing Municipal Bureau of Commerce, Lu Yue, emphasized that deepening the integration of culture, commerce, tourism, and sports is key to cultivating Beijing as an international consumer center [5] - Since 2021, Beijing has opened over 5 million square meters of new commercial space and developed 12 demonstration business districts for multi-dimensional integration [5]

Group 1 - In 2026, Haidian District will enhance commercial space quality and efficiency, creating smart business circles and accelerating the renovation of commercial entities like Shiji Jinyuan [1] - The district aims to optimize consumer supply by attracting high-level flagship stores and promoting global launches [1] - There will be a focus on integrating culture, commerce, tourism, and sports to facilitate the construction of consumption scenarios [1] Group 2 - By 2025, Haidian District will coordinate urban renewal funds to support the upgrade of business circles and 15-minute living circles, further enriching commercial supply [3] - Last year, 24 new 15-minute living circles were established, achieving full coverage of streets and towns, with an excellent rate ranking second in the city [3] - The district will support large commercial events for brands like Xiaomi and Audi at Wukesong Huaxi, and collaborate with local streets to boost economic indicators in the business sector [3] Group 3 - The opening of new commercial spaces such as Daluocheng, Fanghua Li, and Dinghao Commercial Street will further release high-quality consumption space in Haidian District [3] - In 2025, 81 flagship stores are expected to open in the district, with two recognized as launch centers [3] - The renovation of Shuang'an Shopping Mall and the opening of various projects, including 1733 Valley Food Collection and Shizhi Bang, will enhance the local dining scene, with 18 restaurants listed in the Beijing station of the popular dining awards [3]

Core Insights - The "Su Super" event in Nanjing has significantly boosted local consumption and tourism, with a well-organized "second scene" enhancing the experience for attendees [2][9][12] Group 1: Event Impact - The total consumer foot traffic reached 7.15 million during the weekend of August 15-17, marking a year-on-year increase of 13.03% and a week-on-week increase of 21.17% [4] - Total sales amounted to 4.04 billion, reflecting a year-on-year growth of 10.22% and a week-on-week growth of 11.72% [4] - On August 17 alone, foot traffic, sales, and transaction numbers increased by 26.63%, 25.31%, and 30.84% respectively compared to the previous week [4] Group 2: Venue and Activities - Nanjing established 87 "second scene" locations, expanding from 66, which include large shopping complexes, unique districts, and public squares [6] - The "Su Super" carnival featured outdoor live broadcasts and shopping promotions, attracting both tourists and local residents to commercial areas [9][12] - The "HI Beer Camping Market" and immersive fan zones were created to enhance the consumer experience, integrating cultural, commercial, and sports activities [15] Group 3: Digital Integration - A "Su Super Night Consumption Map" was developed in collaboration with China Mobile, allowing for easy navigation to the 87 "second scene" locations [16] - Partnerships with platforms like Ele.me and Meituan were established to promote special consumption events, alongside digital coupon distributions to stimulate spending [16]