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苏超等赛事
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效仿“苏超”,“赣超”“川超”欲复刻“赛事+文旅”生意经
Core Viewpoint - The rise of local football leagues like "Su Super" and "Gan Super" demonstrates a new model of sports economy that links events with local consumption and tourism, but replicating this success is challenging due to varying regional economic conditions and infrastructure [1][5][9] Group 1: Event Popularity and Economic Impact - "Su Super" has surpassed 1 million attendees, driving consumption in sectors like dining, accommodation, and retail [1] - "Gan Super" has quickly gained popularity, with its first round attracting 66,960 spectators across five cities, and a record attendance of 36,249 at a single match [2][5] - The direct ticket revenue from "Gan Super" was approximately 500,000 yuan, while related tourism activities generated over 20 million yuan in combined revenue [5][6] Group 2: Youth Engagement and Development - "Gan Super" features a young player roster with an average age of 23, and 60% of participants are students, indicating a strong youth engagement [2][3] - The league is seen as a potential platform for nurturing talent towards professional levels, with agreements between teams and educational institutions [3] Group 3: Challenges and Comparisons - Other leagues like "Chuan Super" are in development but struggle to match the popularity of "Su Super" and "Gan Super," with lower search interest metrics [4][8] - "Gan Super" has faced criticism regarding venue quality and broadcasting, but is actively working on improvements based on feedback [9][10] Group 4: Cultural Integration and Local Identity - "Gan Super" incorporates local cultural elements into its branding and events, such as using traditional designs for trophies and local dialects in slogans [10] - The integration of sports with local tourism is emphasized, with initiatives to create unique experiences that reflect regional characteristics [5][10]