江苏13个地级市全部跻身全国GDP百强，经济实力较为均 衡，大部分城市的足球实力也很突出，近年来有7个城市征战 过中超和中甲，这为"谁也不服谁"的城市足球较量注入动力和 激情。 作者：伍里川 封图：图虫创意 苏超可以复制吗？自今年5月苏超诞生并迅速出圈后，这是一个经常被提出的问题。 近期，江西、河北等地相继举办"苏超式"足球赛事，并推动赛事与文旅深度融合。此外，武汉城市 足球超级联赛（简称"汉超"）将于8月16日开打揭幕战；2025年湖南省足球联赛则计划在今年9月 至12月举行。 目前来说，在苏超之外，江西的赣超给人留下了最深刻印象。继赣超首轮场均上座人数超1.3万 后，赣超第五轮的五场比赛共吸引91476名球迷现场观赛，刷新赣超单轮比赛到场观赛总人数纪 录。其中，赣州与抚州的焦点之战吸引了40582名观众来到现场，创造了江西足球单场观赛人数新 纪录。 赣超的成功案例，让不少网友相信苏超可以复制。但在我个人看来，苏超是无可复制的，因为每个 省份的省情不同。 礼"的宠粉模式，同样是经济实力的折射。你以为"比赛第一，友谊第十四"只是单纯玩梗？不！它 是对江苏城市"散是满天星，聚是一团火""形散而神不散"竞争生态的 ...

今年启动且火遍全网的"苏超"，似乎又多了一个模仿者。近日，又一场"苏超式"足球赛事——2025年河 北省五人制足球超级联赛打响了揭幕战，石家庄队在主场对阵张家口队。它成为全国第一个省级群众性 五人制足球主客场联赛，也再次为业余足球赛事热度添了一把火。 近年来，一件事成为"网红"者，往往在短时间内很吸睛，参与者如过江之鲫，但真正实现从"网 红"变"长红"的，却少得多。大量红极一时的现象级社会活动，并不能持续产生经济效益、提升社会效 益，而更多的盲目跟风者当然也只能落得东施效颦，最后草草收场。 扎根社会抓普及足球的方向肯定是正确的，各地试图"以足球搭台、让经济唱戏"，这个想法也没问题。 但关键还在于因地制宜，需根据当地的群众基础、足球人口、经济发展水平等多方面因素，科学设计赛 制，着力体现特色，推动流量转化为价值。有的城市本来就有参加"中超""中甲"这种顶级职业联赛的球 队，已经吸纳了大部分球迷，所以未必适合开展足球联赛；还有的城市对足球并不感冒，这些情况都很 正常。就像投资，人声鼎沸的时候机会可能并不大。当越来越多的地方都开始效仿"苏超"时，话题便逐 渐降温，这种操作是否还能体现出预期的价值，对此恐怕需要深思了 ...

以下文章来源于海湖策 ，作者张赛男 林超婧 海湖策 . 做最深度最前沿最有意思的长三角观察者。专注地区政经动态和行业一线，挖掘沪苏浙皖新机遇。 今年夏天，一场场足球盛宴占据了各大话题榜。"苏超"热度持续攀升，截至目前，其现场观赛 总人数已成功突破100万大关。 因为赛事火热，"苏超"模式也引发多地效仿："豫超""浙超""赣超""川超"等赛事如雨后春笋般 涌现，各地足球联赛激战正酣。 记者丨 张赛男 实习生林超婧 编辑丨骆一帆 江西省足协常务副主席、秘书长王贤敏在接受媒体采访时表示："从参赛阵容看，'赣超'更像 各地青训实力的比拼场。"据悉，已有多支"赣超"参赛队与高校、青训基地签订共建协议，为 向职业化迈进蓄力。业内人士认为，"赣超"未来有可能成为江西通往中冠、中乙甚至中甲 的"职业孵化平台"。 除了"赣超"，"川超"等也加快步伐，追赶这场足球盛宴。 "苏超"的成功，撬动了江苏全域消费增长，让餐饮、住宿、零售等领域产生链式反应。在提振 消费的大背景下，"苏超"让各地看到了一种新型赛事经济范式。这些涌现的新赛事，各显神 通，同样意在用"赛事+"模式激活当地经济增长新动力。 不过，效仿容易，扎根难。"苏超"的爆火 ...

Core Insights - The "Village Super League" (村超) has gained significant popularity, attracting over 180,000 attendees in a small county after its restart following severe flooding, showcasing its potential as a cultural and tourism IP [1][2][3] - The emergence of the "City Super League" (苏超) in Jiangsu has created a competitive landscape for local football events, with high attendance and engagement levels, raising questions about potential audience diversion from the "Village Super League" [5][6][10] - Both leagues leverage local culture and community engagement to enhance their appeal, with "Village Super League" focusing on ethnic culture and grassroots participation, while "City Super League" emphasizes regional pride and social media engagement [6][8][11] Summary by Sections Village Super League - The "Village Super League" resumed with a remarkable turnout of 180,000 people, demonstrating strong community support and engagement [1] - The league has evolved from a simple local event to a phenomenon with over 100 billion online views, significantly contributing to the local economy and transforming the county's GDP status [2][3] - Future plans include hosting the first "Village Super World Cup" in 2028, aiming to elevate the league to a global cultural tourism IP [3] City Super League - The "City Super League" has rapidly gained traction, with attendance figures surpassing those of professional leagues, indicating a strong local interest in football [5][10] - The league's innovative marketing strategies, including social media engagement and regional pride, have led to significant online discussions and interactions [8][9] - The competitive nature of the "City Super League" has prompted other regions to initiate similar events, indicating a nationwide trend towards leveraging football for cultural tourism [12][19] Comparative Analysis - The "Village Super League" thrives on its unique blend of local culture, ethnic diversity, and community involvement, while the "City Super League" capitalizes on urban identity and social media virality [6][11][20] - Both leagues attract a diverse audience, with a significant portion of attendees motivated by cultural experiences rather than just football [10][11] - The success of these leagues highlights the importance of tailoring events to local characteristics and community interests, rather than merely replicating successful models from other regions [20][23]

Core Viewpoint - The emergence of local football leagues, such as "Xiang Super" in Hunan, is driving community engagement and cultural expression, while also promoting economic growth through tourism and local businesses [1][2][3]. Group 1: Local Football Leagues - The "Xiang Super" league is set to launch in September, with player selections already underway, highlighting the growing trend of local football leagues across provinces [1]. - The "Xiang Super" league emphasizes grassroots football and urban culture, reflecting the unique characteristics of Hunan's culture [1]. Group 2: Economic Impact - The "Su Super" league has positively impacted local economies, with a reported increase in the revenue of the accommodation and catering industries in the regions hosting matches [2]. - In June, the number of visitors to tourist attractions in Nanjing surged, with a total of 2.181 million visitors recorded over a three-day period, showcasing the league's ability to drive tourism [2][3]. - The total cultural and tourism consumption in Nanjing reached 2.72 billion yuan, with 1.7 billion yuan coming from non-local visitors, indicating the economic benefits of the league [2]. Group 3: Cultural and Sports Integration - The integration of sports events with local culture and tourism is seen as a significant opportunity for growth, with experts noting the potential for further development in quality sports events [3]. - The government is focusing on expanding public fitness spaces, promoting outdoor sports, and enhancing the integration of sports with cultural tourism [3]. Group 4: Other Sports Events - The "Zhejiang Basketball League" (Zhe BA) is also gaining traction, combining basketball events with urban consumption, thereby unlocking the potential for sports to drive consumer spending [4].

Group 1 - The core viewpoint is that sports events significantly drive consumer spending, as evidenced by Jiangsu Province's retail sales reaching 19,883.9 billion yuan, a year-on-year increase of 5.6%, leading the nation in both scale and net increase [1] - The model of combining sports with cultural tourism is becoming a crucial strategy for various regions to stimulate domestic demand and enhance regional influence [3][4] - The "Su Super" football league serves as a successful example, demonstrating the potential of sports events to convert event traffic into actual sales [5][4] Group 2 - Zhejiang Province has launched the largest grassroots basketball event, "Zhe BA," covering 11 cities and 90 counties, running from July to February next year, aiming to replicate the success of "Su Super" [2][8] - The "Zhe BA" initiative is designed to leverage basketball to stimulate cultural and tourism consumption, with local governments offering various incentives such as free entry to attractions and discounts at local businesses [9][10] - The emergence of regional leagues like "Gan Super" in Jiangxi reflects a broader trend across the country, where local governments are using sports as a medium to enhance regional identity and economic development [11][12]