（来源：劳动午报） 转自：劳动午报 盛夏6月，当中国男足兵败印尼，彻底告别美加墨世界杯时，启幕不足一个月的江苏省城市足球联赛正 迎来爆发式传播——"苏超"迅速走红，成为现象级的地方足球赛事。 这构成了2025年中国足球极具象征意义的一幕：金字塔尖的各级国字号队伍虽偶有闪光，整体却仍在困 境中挣扎，竞技层面的差距依然清晰；而在金字塔的广阔基座，以"苏超"为代表的省市足球联赛以星火 燎原之势，将草根足球的热浪席卷全国。 当国足的沉寂与"苏超"的喧腾同时占据舆论风口，一场高规格的全国足球工作会议于7月在北京召开， 统一思想、擘画蓝图。会议前后，多项改革举措落地：筹备多年的中国足球职业联赛联合会正式成立， 国家足球青训中心也挂牌运作…… 这一年，国足的低迷、"城超"的蓬勃与体制改革的破局，都在回应同一个追问：如果竞技成绩不再是唯 一标尺，中国足球的振兴之路将在何方？ 沉浮 国家队的挣扎 2025年，留给中国男女足成年国家队的记忆，几乎尽是苦涩。 世预赛十八强赛中，中国男足先后不敌沙特、澳大利亚与印尼队，三连败后彻底无缘美加墨世界杯，仅 于末轮1∶0小胜巴林队，勉强避免小组垫底。中国女足虽无大赛任务，却在友谊赛中接连受 ...

要维持群众赛事"叫好又叫座"的势头，还需结合本土特色，推动文体旅深度融合。"豫排"将赛事举办地 转化成文旅目的地，赛前暖场环节充满文化底蕴；"辽超"打造"跟着赛事游辽宁"品牌线路，将单次消费 转化为多场景消费。看一场球、寻一种味、游一座城——这便是群众赛事所蕴藏的魅力。 实践证明，群众赛事是文化展演的璀璨舞台、旅游引流的黄金入口、消费聚集的强力磁场。将赛事巧妙 嵌入区域经济特色发展布局，让一场场比赛牵引出从舌尖美味、特色物产到深度体验的本土完整产业 链，奔涌的网络流量更能沉淀为扎根的消费"留量"，转化为实实在在的经济增量。 草根赛事的火热，既折射出群众对多元化体育赛事的高涨热情与迫切需求，也展现出我国体育赛事及文 化旅游等相关产业的巨大发展潜力。各地政府不妨当好"搭台者"与服务者，立足本土特色，积极响应本 地观众呼声，充分尊重市场规律，进一步激发创新活力，让草根赛事的热度延续。 让一场场比赛牵引出从舌尖美味、特色物产到深度体验的本土完整产业链，奔涌的网络流量更能沉淀为 扎根的消费"留量"，转化为实实在在的经济增量 "村超"先火，"苏超"再爆，"赣超""湘超""豫排"又燃……一场场草根赛事点燃激情，如何呵护这份 ...

近日，"苏超"一词在各类2025年度热词盘点中多次榜上有名。作为今年中国最成功的民间体育赛事之 一，"苏超"带动了"赣超""蒙超"等多个"超"字号联赛涌现，点燃了全民运动热情，带火了地方经济发 展，成为活力中国的生动注脚。 自5月10日开赛至11月1日决赛，"苏超"超243万人次现场观赛，场均超2.8万人次；"赣超"单场观众最多 时有50168人，创下江西举办体育赛事单场观赛人数之最……群"超"热闹非凡，与其"民众唱主角"的定 位密切相关。赛事没有天价外援和高额奖金，大批注册参赛选手亦非"科班出身"，而是来自教师、厨 师、快递员和出租车司机等各行各业，对足球纯粹的热爱驱动他们走上绿茵场。 众多民间体育赛事人气爆棚的背后，是体育与城市文化的深度绑定。 "苏超"的13支城市代表队立足历史文化和产业特色打造城市足球名片，"楚汉争霸""早茶德比""美食大 战"等地域文化梗火"出圈"；赣州与萍乡互赠脐橙与"辣红安源"礼袋，吉安与新余书信传情，"赣超"成 为江西城市间的情感"黏合剂"；"蒙超"赛场上，安代舞和"草原出征仪式"等让观众得以沉浸式体验北疆 文化……赛事成为文化载体，激发了人们的地域认同和情感共鸣，也为城市品牌 ...

(年终特稿)群"超"并起 中国体育"民间力量"激发新活力 中新社北京12月21日电 (记者 国璇)近日，"苏超"一词在各类2025年度热词盘点中多次榜上有名。作为 今年中国最成功的民间体育赛事之一，"苏超"带动了"赣超""蒙超"等多个"超"字号联赛涌现，点燃了全 民运动热情，带火了地方经济发展，成为活力中国的生动注脚。 自5月10日开赛至11月1日决赛，"苏超"超243万人次现场观赛，场均超2.8万人次；"赣超"单场观众最多 时有50168人，创下江西举办体育赛事单场观赛人数之最……群"超"热闹非凡，与其"民众唱主角"的定 位密切相关。赛事没有天价外援和高额奖金，大批注册参赛选手亦非"科班出身"，而是来自教师、厨 师、快递员和出租车司机等各行各业，对足球纯粹的热爱驱动他们走上绿茵场。 众多民间体育赛事人气爆棚的背后，是体育与城市文化的深度绑定。 "苏超"的13支城市代表队立足历史文化和产业特色打造城市足球名片，"楚汉争霸""早茶德比""美食大 战"等地域文化梗火"出圈"；赣州与萍乡互赠脐橙与"辣红安源"礼袋，吉安与新余书信传情，"赣超"成 为江西城市间的情感"黏合剂"；"蒙超"赛场上，安代舞和"草原出征仪式" ...

Core Insights - The article emphasizes the multifaceted value of community sports events, likening their impact to ripples created by a stone thrown into a lake, which stimulates the integration of urban economy, culture, tourism, and sports [1][2] Group 1: Economic Impact - Successful sports events can significantly boost a city's economic and social development, acting as a new engine for urban growth [2] - Events like "Xiang Super" and "Gan Super" not only attract crowds but also release urban energy, contributing to local economies through initiatives like "night market economy" and cultural product sales [2] Group 2: Cultural Significance - Local sports events evoke nostalgia and pride among residents, with unique cultural elements in team uniforms and logos reflecting local heritage [1] - The participation of local workers in community sports fosters a sense of belonging and community spirit, enhancing the cultural fabric of the city [1] Group 3: Community Engagement - Community sports events are designed to be accessible, with matches held close to home, increasing public participation and engagement [1] - The involvement of various local workers as main participants in events like the "Factory Basketball Association" highlights the grassroots nature of these competitions [1]

Core Viewpoint - The rise of city football leagues, such as "Su Super," "Gan Super," and "Han Super," has sparked significant interest and engagement in local football, but questions remain about the potential for these leagues to produce national team players and their long-term sustainability [1][2][8]. Group 1: Potential for Producing National Players - There is skepticism about the ability of amateur leagues to produce national team players due to the professional gap between grassroots and professional levels [5]. - Many players excelling in city leagues may struggle to adapt to the pace and intensity of higher-level professional matches [5]. - The age at which players' skills are typically set (around 17 years) limits the chances for those in city leagues to transition to professional levels if not scouted early [5][7]. Group 2: Impact on Youth Training and Engagement - Despite the low likelihood of producing high-level players, city leagues have positively influenced youth football training, with increased enrollment in football programs [7]. - The excitement generated by city leagues may inspire future generations of players, as the atmosphere attracts young fans who could become the next wave of talent [7][8]. Group 3: Community Engagement and Economic Impact - City leagues have fostered a sense of community and emotional connection among local fans, differentiating them from professional clubs [8][10]. - The leagues have stimulated local economies by attracting spectators and promoting tourism, with initiatives like discounted services for fans [10][14]. - The involvement of local governments and businesses is crucial for the sustainability of these leagues, as they help cover operational costs and enhance the overall experience for attendees [10][11]. Group 4: Long-term Viability and Challenges - The current popularity of city leagues may not be sustainable without careful management and community involvement [11][13]. - There is a risk of over-investment in player recruitment, which could undermine the grassroots nature of these leagues [11]. - Finding a balance between government support and community participation is essential for the long-term success of city leagues [13][15].

Core Insights - The Suzhou Super League (苏超) has become a significant cultural phenomenon, reflecting the vitality of regional amateur sports and the commercialization of domestic sports events, with local leagues like Jiangsu Super League, Gansu Super League, and Guangdong Super League emerging across the country [1][4][25] - The league has successfully engaged a broad audience, with a notable increase in family participation and a shift in demographics, including a substantial female fan base [5][10][11] - The Suzhou Super League has stimulated local economies, with significant increases in tourism and related services, evidenced by a 42.7% year-on-year growth in service revenue across various sectors [18][20] Group 1: Audience Engagement - The Suzhou Super League has attracted diverse demographics, with female fans constituting 40-50% of the audience, and families increasingly attending matches together [5][10] - The league has fostered a sense of community, with fan clubs growing significantly, such as the South Tong fan club expanding to around 5,000 members [13][14] - The league's appeal lies in its local identity, allowing fans to connect with players from various professions, enhancing the overall experience [10][11] Group 2: Economic Impact - The Suzhou Super League has driven substantial economic activity, with a reported service revenue of 379.6 billion yuan across tourism, dining, and entertainment sectors [18][20] - Local businesses have experienced significant growth, with some reporting increases in capacity and staff to accommodate the influx of fans [18] - The league has also initiated partnerships with local tourism boards, offering discounts and promotions to enhance the spectator experience [26] Group 3: Expansion of Local Leagues - The success of the Suzhou Super League has inspired other regions to establish their own leagues, such as the Jiangxi Super League, which has seen rapid growth in attendance and engagement [25][26] - The Jiangxi Super League has adopted strategies from the Suzhou model, including community engagement and local promotions, leading to record attendance figures [26][28] - The trend indicates a growing demand for local sports events, highlighting the potential for further development in regional sports leagues across China [25][28]

Core Viewpoint - The rise of local football leagues in various provinces, inspired by the success of the Suzhou Super League (苏超), is significantly boosting local economies through increased consumer spending and engagement in sports events [5][6]. Group 1: Local Football Leagues - The 2025 Hunan Province Football League (湘超) opened on September 7, featuring 98 matches across 14 cities from September to December, enhancing the spectator experience with upgraded ticketing that offers discounts on dining and accommodation [3][5]. - The 2025 New Oupeng Chongqing City Football Super League (渝超) will commence on September 13, involving 38 districts and a total of 178 matches over 8 months, marking it as the largest city football league in the country [4][5]. - The 2025/2026 Sichuan Province City Football League (川超) is set to start on September 20, promoting local teams and engaging football enthusiasts aged 18 to 45 [4]. Group 2: Economic Impact - The Suzhou Super League has generated significant economic activity, with service revenue from tourism, transportation, dining, accommodation, and sports reaching 379.6 billion yuan in the first half of 2025, a 42.7% increase year-on-year [5][6]. - The increase in local football events is attributed to rising consumer demand for diverse leisure activities, reflecting a shift in lifestyle preferences towards sports and entertainment [5][6]. - The State Council's recent policy aims to enhance the sports industry, targeting a total scale exceeding 7 trillion yuan by 2030, emphasizing the importance of regional sports events in driving economic growth [6]. Group 3: Consumer Behavior - Recent data indicates a 35% increase in flight and train bookings and a 62% rise in five-star hotel reservations during the opening match of the 湘超, showcasing the direct correlation between sports events and local tourism [3][5]. - Consumers are increasingly seeking emotional connections and immersive experiences in their travel, with sports events providing a unique blend of entertainment and engagement [6].

Group 1 - The core viewpoint of the news is the release of the State Council's opinion aimed at promoting high-quality development in the sports industry, with a target to exceed 7 trillion yuan by 2030 [2][3] - The opinion outlines 20 key measures across six areas, including expanding sports product supply and enhancing service support [2][4] - The sports industry is identified as a new highlight in economic development, with an average annual growth rate exceeding 10% during the 14th Five-Year Plan period [3][6] Group 2 - The opinion emphasizes the need to develop outdoor sports and ice and snow economies, with plans for a new round of outdoor sports development planning [5][6] - It aims to stimulate sports consumption by expanding consumption scenarios and implementing consumer-friendly measures [5][6] - The number of existing sports-related enterprises in China has surpassed 17 million, with a 10.08% year-on-year increase in registrations [6][7] Group 3 - The opinion calls for the strengthening of sports enterprises and the establishment of quality platforms for industry cooperation [6][7] - It encourages the integration of sports with technology, media, and other industries to promote digital transformation and innovation [7] - Financial support and talent development are highlighted as essential elements for reinforcing the sports industry's infrastructure [7]

Core Viewpoint - Jiangsu's 13 prefecture-level cities have all entered the national GDP top 100, showcasing balanced economic strength and notable football capabilities, with 7 cities having participated in the Chinese Super League and China League One in recent years [1][3]. Economic Strength - The establishment of any sports event relies heavily on the economic strength of the region. Jiangsu's cities are economically balanced, which facilitates competitive football among them [3]. - Jiangsu's cities have a per capita sports venue area of 4.32 square meters, ranking first in the country, indicating superior infrastructure for sports [4]. Infrastructure and Accessibility - Jiangsu boasts a well-developed transportation network, with cities located within approximately 300 kilometers of each other, allowing for easy travel for amateur players and fans [4]. - The "one-hour urban circle" concept enables players to balance training, matches, and work effectively, contributing to their competitive performance [4]. Cultural Factors - The coexistence of diverse cultures such as Wu, Chu-Han, and Jiang-Huai fosters a vibrant atmosphere for cultural exchanges and local rivalries, enriching the football experience [5]. - The success of Jiangxi's Gan Super League is seen as a potential model, but it is emphasized that each region must adapt to its unique circumstances rather than simply replicate Jiangsu's model [5][6]. Management and Governance - Jiangsu's "central kitchen" governance model ensures systematic and meticulous management of events, including ticketing, security, and transportation, leading to efficient crowd management [6]. - The integration of football with local culture and community engagement is highlighted as a key aspect of Jiangsu's football success, promoting overall urban development [6]. Conclusion - While Jiangsu's model offers valuable insights, it is crucial for other regions to develop their unique football identities based on local strengths and conditions, rather than attempting to copy Jiangsu's approach directly [6].