在金融行业迈向高质量发展的新征程中，个人金融业务成为各大银行竞争角逐的关键领域。一直以来， 江苏银行（600919）将个人金融业务作为重要发展引擎，坚持为客户创造多元价值。近期，江苏银行发 布2024年年报，零售存款余额8229亿元，较上年末增长16.21%，零售贷款余额6748亿元，较上年末增 长3.40%，交出一份"双增长"的亮眼成绩单。个人贷款不良率0.88%，处于行业低位，资产质量扎实。 专业：为客户财富保驾护航 在财富海洋中，江苏银行始终锚定客户需求，以服务为帆，以专业为舵，与客户同舟共济，为客户财富 保驾护航。截至2025年一季度末，江苏银行零售AUM规模超已超1.5万亿元，稳居城商行头部！ 聚焦企业家客户"个人金融、企业经营、家族传承"需求，江苏银行推出"企投家"综合服务品牌，以"投 资、融资、传承、交流"一体化综合服务，打造家族传承服务特色，成为企业家群体的"金融伙伴"与"战 略智囊"。据了解，其财私客户及资产规模年均增速均超20％，截至一季度末，其财私客户已突破11万 户。 从生活日常的家装家居、耐用消费品，到精神享受的旅游、文化娱乐，江苏银行在消费惠民的道路上不 断探索、创新，助力人民实现 ...

Core Viewpoint - Jiangsu Bank's Xuzhou Branch is committed to the mission of "finance for the people," focusing on building a comprehensive, long-term personal financial service system through "full customer base, full product range, and full channels" Group 1: Customer-Centric Services - The bank emphasizes a customer-centric approach, creating a comprehensive financial service system tailored to different asset scales, risk preferences, and financial needs [3] - For payroll clients, the bank offers exclusive rights and product packages, providing low-risk investment options and one-stop personal credit services [3] - The bank has launched a unique pension account service that covers various products, with over 60,000 accounts opened [3] Group 2: Diverse Product Offerings - Jiangsu Bank has developed an open product shelf with nearly 10,000 products across deposits, wealth management, funds, insurance, and trusts, enhancing asset allocation efficiency [4] - The bank introduced the "Su Yin Jin Xuan" fund selection brand, which has outperformed market indices, further enriching its wealth management offerings [4] Group 3: Technology and Experience Enhancement - The bank is creating a "financial + scenario" smart ecosystem by integrating online and offline services, enhancing customer experience through various lifestyle scenarios [5] - The bank's mobile app has been upgraded to version 10.0, incorporating nine major scenarios to provide comprehensive financial and non-financial services [5] - The bank has launched community marketing initiatives, collaborating with local merchants to offer discounts and promotions, thereby creating a "financial + life" closed loop [5]