Core Insights - The "Fan Super" event is successfully integrating sports, culture, and tourism, significantly boosting consumption and tourism in the Tongren region since its inception in September [1][11] Group 1: Event Impact on Local Economy - The "Fan Super" event employs an "all-region main venue" model, rotating among 10 districts, creating consumption hotspots and enhancing local engagement [3] - The event has led to a noticeable increase in local business activity, with restaurants and cultural product stalls experiencing high foot traffic and sales [5] - The event has resulted in a more than 50% increase in bookings for local accommodations in areas like Songtao, driven by promotional offers linked to the event [3] Group 2: Tourism and Visitor Engagement - The combination of daytime sightseeing and evening matches has become a standard for visitors, with significant increases in tourist numbers at key attractions like Fanjing Mountain and Zhushang Ancient Town compared to the previous year [7] - Travel agencies from cities like Shanghai are incorporating the "Fan Super" event into their itineraries, showcasing it as a new promotional window for Tongren [7] Group 3: Agricultural Product Promotion - Local agricultural products such as Jiangkou matcha and Dejiang Tianma have gained exposure through the event, creating a beneficial cycle of "event-driven traffic—ecological display—product consumption" [9] - Vendors at the agricultural product exhibition have reported increased sales due to the event's built-in audience, alleviating previous challenges in attracting customers [9] Group 4: Cultural Integration - The event has successfully merged sports with local cultural exhibitions, enhancing the overall visitor experience and promoting local heritage through performances and product showcases [11]