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英红九号中式精酿茶啤
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双节嗨翻英德!20万+游客打卡各大茶厂解锁花式玩法
Nan Fang Nong Cun Bao· 2025-10-12 12:31
Core Insights - The article highlights the significant increase in tourist activity in Yingde during the recent double holiday, with over 200,000 visitors recorded, showcasing the successful integration of tea culture and tourism in the region [9][29]. Group 1: Tourist Engagement - Red Flag Tea Factory experienced a record single-day visitor count of 13,800 on October 4, contributing to a total of over 60,000 visitors during the eight-day holiday period [8][11]. - The factory implemented engaging activities, including themed challenges and live performances, which attracted a large number of visitors and created a vibrant atmosphere [14][17]. - The immersive experiences offered, such as hands-on tea-making workshops, appealed particularly to families and younger tourists [20][21]. Group 2: Product Innovation - The Yingde Red Tea Valley reported over 62,000 visitors, benefiting from a surge in popularity due to new product offerings like red tea ice cream and milk tea, which received positive feedback [29][34]. - Yingjiu Manor introduced a new line of tea-infused craft beers, selling nearly 3,000 boxes during the holiday, indicating a successful cross-industry product innovation [45][46]. Group 3: Cultural Integration - The T3 Peak Forest Tea Valley hosted a memorable Mid-Autumn music event, enhancing the cultural experience for visitors and promoting emotional connections with the tea heritage [52][54]. - The region's tea industry is supported by a rich historical background, with tea cultivation dating back over 1,600 years, contributing to its reputation as a "hometown of world red tea" [64][66]. Group 4: Economic Impact - The brand value of Yingde Red Tea reached 5.178 billion yuan, marking an 8.5% increase and positioning it as the top red tea brand in China [68].
英红九号茶啤预订近百万件,成夏日消费跨界爆款
Nan Fang Nong Cun Bao· 2025-07-20 13:07
Core Viewpoint - The collaboration between Yingde Black Tea brand Yingjiu Manor and Huanghelou has resulted in the launch of a new product, Yinghong No. 9 Chinese Craft Tea Beer, which has received a strong market response with nearly one million pre-orders since its launch in June 2023 [4][5]. Group 1: Product Performance - The Yinghong No. 9 Chinese Craft Tea Beer has achieved nearly one million pre-orders nationwide, with around 200,000 orders from four cities in Guangdong Province, including Guangzhou, Dongguan, Shenzhen, and Foshan, making it a regional consumption hotspot [4][5]. - The product is crafted using high-quality malt and Yinghong No. 9 tea, employing a traditional fermentation process that enhances the interaction between tea polyphenols and malt, resulting in a unique flavor profile described as "fresh, sweet, fragrant, and smooth" [7][8]. Group 2: Market Strategy - This is not the first time Yingde Black Tea has ventured into cross-industry collaborations; the brand has been leveraging platforms like the Yingde Black Tea National Modern Agricultural Industrial Park to innovate and expand its product offerings [12][13]. - The company has developed over 30 refined processed products, including lychee black tea, golden flower black tea, and functional tea products, while also exploring new-style tea beverage markets to enhance the Yingde black tea industry chain [14][15][18].