Core Viewpoint - The collaboration between Yingde Black Tea brand Yingjiu Manor and Huanghelou has resulted in the launch of a new product, Yinghong No. 9 Chinese Craft Tea Beer, which has received a strong market response with nearly one million pre-orders since its launch in June 2023 [4][5]. Group 1: Product Performance - The Yinghong No. 9 Chinese Craft Tea Beer has achieved nearly one million pre-orders nationwide, with around 200,000 orders from four cities in Guangdong Province, including Guangzhou, Dongguan, Shenzhen, and Foshan, making it a regional consumption hotspot [4][5]. - The product is crafted using high-quality malt and Yinghong No. 9 tea, employing a traditional fermentation process that enhances the interaction between tea polyphenols and malt, resulting in a unique flavor profile described as "fresh, sweet, fragrant, and smooth" [7][8]. Group 2: Market Strategy - This is not the first time Yingde Black Tea has ventured into cross-industry collaborations; the brand has been leveraging platforms like the Yingde Black Tea National Modern Agricultural Industrial Park to innovate and expand its product offerings [12][13]. - The company has developed over 30 refined processed products, including lychee black tea, golden flower black tea, and functional tea products, while also exploring new-style tea beverage markets to enhance the Yingde black tea industry chain [14][15][18].

Core Viewpoint - The event highlighted the promotion of Yingde black tea in Inner Mongolia, aiming to expand its market presence and brand recognition in the northern regions and Russia [7][21][135]. Group 1: Event Overview - A unique tea competition was held on July 4 at the 13th China (Hohhot) Tea Industry Expo, attracting significant attention from tea enthusiasts [3][4]. - The event was organized under the guidance of local agricultural authorities and aimed to showcase the quality of Yingde black tea [6][7][9]. Group 2: Market Potential - Inner Mongolia is recognized for its substantial tea consumption potential, with an annual per capita tea consumption exceeding 1 kg, ranking high among provinces [40]. - The local Mongolian population has an even higher per capita tea consumption of 8 kg, indicating a strong market for tea products [41]. Group 3: Product Promotion - Yingde black tea was showcased as a suitable ingredient for milk tea, appealing to local tastes and preferences [44][46]. - The tea's unique flavor profile, characterized by sweetness and richness, aligns well with the preferences of Inner Mongolian consumers [100][108]. Group 4: Strategic Expansion - The establishment of a promotional center in Hohhot marks Yingde black tea's fifth regional strategic base, aimed at enhancing its market penetration in northern China and Russia [135][138]. - The center will facilitate connections with local businesses and promote Yingde black tea through various marketing initiatives [150][151]. Group 5: Brand Value - Yingde black tea's brand value reached 5.178 billion yuan, with an 8.5% increase, making it the top brand in the national black tea category [64]. - The tea industry in Yingde is on track to achieve a comprehensive output value exceeding 10 billion yuan by 2025 [65].

Core Viewpoint - The Ministry of Agriculture and Rural Affairs is focusing on brand development in the tea industry, specifically highlighting the cultivation of 18 tea brands, including Yingde Black Tea, to promote the healthy development of the new-style tea beverage sector [2][6][11]. Group 1: Brand Development - A total of 226 regional public brands have been included in the cultivation plan, which features 18 tea brands such as Yingde Black Tea, Anhua Black Tea, and Laifeng Tuo Tea [3][11]. - The Ministry will collaborate with relevant departments to enhance industry regulations, strengthen quality and safety supervision, and actively develop contract agriculture [6][8]. Group 2: Industry Growth - Yingde Black Tea, known for its unique quality characteristics, has seen rapid development and was included in the "Five Major Billion-Level Modern Agricultural Industries" of Qingyuan in 2022 [16][21]. - The brand value of Yingde Black Tea has reached 5.178 billion yuan, ranking first in the national black tea category [24]. - The total planting area for Yingde tea exceeds 180,000 mu, with 880 tea enterprises operating in the region [25]. Group 3: New Product Development - Yingde tea companies are exploring new-style tea beverages through product innovation, resulting in over 30 refined processed products, including lychee black tea and lemon black tea [30][31]. - A new product featuring Yingde Black Tea, launched by the popular tea brand Heytea, achieved significant sales, with a single store selling up to 1,500 cups on the first day and national sales exceeding 800,000 cups [36][37].

Core Viewpoint - The upcoming 19th China (Jinan) International Tea Industry Expo will showcase Yingde black tea, highlighting its unique qualities and cultural significance in the tea industry [8][9][15]. Group 1: Event Overview - The Jinan Tea Expo will take place from June 20 to 23, featuring a dedicated exhibition area of 108 square meters for Yingde black tea [8][10]. - The event aims to strengthen the connection between Yingde black tea and tea enthusiasts in Jinan and across the nation [15][18]. Group 2: Yingde Black Tea Characteristics - Yingde, known as the "World Black Tea Town," benefits from a favorable geographical and climatic environment that enhances tea growth [18][19]. - The tea is characterized by its rich flavor profile, including "strong, mellow, sweet, and fragrant" notes, and is highly regarded by tea drinkers [21][22]. Group 3: Industry Development and Goals - Since 2022, the city of Qingyuan has focused on developing modern agricultural industries, including Yingde black tea, aiming for a production value exceeding 10 billion yuan by 2025 [24][26]. - Yingde black tea's regional public brand value reached 5.178 billion yuan in 2023, marking an 8.5% increase and positioning it as the top black tea brand in China [31][32]. Group 4: Marketing and Promotion - The tea will be featured prominently in a tasting and promotion event on June 20, where attendees can experience its unique qualities firsthand [46][49]. - A promotional center for Yingde black tea will be established in Jinan to enhance brand visibility and market share in the northern region of China [51][53]. Group 5: Cultural Significance - Yingde black tea has gained international recognition, being served at a meeting between the leaders of China and France, showcasing its role in promoting Chinese tea culture [36][38]. - The tea's participation in the Jinan Tea Expo reflects its cultural heritage and the ongoing efforts to elevate its status in both domestic and international markets [56][59].

Core Insights - The value of the Guangdong Yingde black tea regional public brand has reached 5.178 billion yuan, marking an 8.5% year-on-year increase, and it has ranked first in the national black tea category for the first time [1][3] - Yingde black tea is recognized for its unique quality characteristics of "rich, mellow, sweet, and fragrant," and has been included in the 2024 Agricultural Brand Boutique Cultivation Plan by the Ministry of Agriculture and Rural Affairs [3][5] Industry Overview - Yingde black tea is produced in Yingde City, Guangdong Province, known as the "hometown of world black tea," benefiting from favorable ecological conditions [3] - The tea planting area in Yingde exceeds 180,000 acres, with 880 tea enterprises operating in the region [1] Market Development - By the end of 2024, the comprehensive output value of Yingde black tea is expected to exceed 9 billion yuan, with a goal to surpass 10 billion yuan in production value this year [1] - The local government is focusing on developing five major modern agricultural industries, including Yingde black tea, to enhance the integration of tea culture, industry, and technology [5] Innovation and Product Development - Technological innovation is a key driver for Yingde black tea's growth towards the 10 billion yuan production target, with advancements in variety improvement, ecological planting, and smart processing [5] - Over 30 refined processed products have been developed, including lychee black tea and lemon black tea, alongside new tea drink products launched in collaboration with leading tea beverage companies [5]

Core Insights - The article highlights the launch of a new limited-time drink, "Jiangbianli Zhi Zhi Ganpu," by Heytea to celebrate its 13th anniversary, showcasing a blend of local ingredients and innovative tea flavors [1][3]. Product Launch and Features - Heytea introduced "Jiangbianli Zhi Zhi Ganpu" as a limited product using a custom Ganpu tea base made from local Xinhui small green tangerines and Yunnan Pu'er tea, aiming to provide a new way to enjoy traditional Ganpu tea [1][3]. - The drink has gained popularity since its initial launch in November 2019, becoming a representative beverage of the Jiangmen region, with peak production exceeding 1,000 cups [3][5]. Cultural Promotion and Marketing - The nationwide launch of "Jiangbianli Zhi Zhi Ganpu" is part of Heytea's strategy to promote local culture, featuring themed merchandise that reflects the cultural heritage of Jiangmen, including items like tangerine peel fridge magnets and mini fans [4][5]. - Heytea's marketing efforts include engaging consumers through promotional events at 50 participating stores, enhancing the brand's connection to local traditions [4]. Product Development Strategy - Heytea continues to innovate by introducing various regionally inspired products, such as "Nanjing Gan Cao Ba Le" and "Longjing Zhi Shi Nuo Nuo," which utilize local ingredients to enhance consumer experience [5]. - The company emphasizes a deep understanding of regional raw materials and maintains a robust supply chain to ensure high-quality ingredients, contributing to the development of new product directions in the tea beverage industry [5].

东京烘焙职业人每周准时摘取烘焙行业最重要的、最有价值的新品信息、品牌资讯，行业热文和海 外信息，一切你想知道的，都在这里。 在这里不需要恰饭，只需要更新鲜的资讯！ 1、 叮咚买菜【铜仁抹茶薄皮绿豆饼】 2、Roll'ING【提拉米苏焙茶瑞士卷】 3、H.C.ANDERSEN安徒生食品【三种口味太妃糖】 4、莱噢【椰奶菠萝吐司】 5、南宋胡记【东方竹系列端午粽子礼盒】 6、三与叁山蛋糕【贝·爱】 7、巴黎贝甜【南法风情小蛋糕】 8、B&C 【Charlotte Tilbury联名系列】 9、潘祥记【白桃玫瑰鲜花饼】 10、 昆明冠生园【黄油年糕+冰淇淋球】 11、爱立颂【莫奈花园蛋糕】 12、意诺Uknow【三种口味清爽摇摇乐】 13、山山家【山楂桂花绿豆糕】 14、85度C【冰心绿豆糕】 15、KUMO KUMO【冰芋脆巧芝士冰淇淋】 16、21cake【惊鸿】 17、孙北北面包【水牛乳吐司】 18、子情贝诺【中医院联名的五元行元气粽】 19、Holiland好利来【乳酪桑葚核桃包】 20、桃李面包【樱花蔓越莓吐司】 1、BLOOM【瑞士面包】 2、U.TASTE【椰香金钻凤梨吐司】 3、幸柿【树莓开心果蛋糕 ...

这是新消费智库第 2 6 2 1 期文章 3. 印尼连锁咖啡 Fore Coffee 今天上市 近日 ，印尼 Fore Coffee 在雅加达上市首日股价飙升，开盘飙升 34% 。 Fore Coffee 是近年来在印尼涌现的众多咖啡连锁品牌之一， 其供应的香兰味拿铁等受到印尼年轻人的欢迎。 （ 小食代 ） 4. 轻上推出白桦树无糖茶 新消费导读 1.康师傅再推奶茶新品 2.Under Armour携手unles s推出再生系列联名运动服 3.印尼连锁咖啡Fore Coffee今天上市 4.轻上推出白桦树无糖茶 5.喜茶上新英红·芝士糯糯 6.梦龙冰淇淋在上海成立投资公司 7.鹿明机器人完成天使+轮近亿元融资 8.材料创新公司Simpl if yber完成1200万美元A轮融资 9.云鲸智能完成1亿美金融资 10.宠物食品品牌Untamed获1000万英镑B轮融资 11.Saucony索康尼发布全新"跑步艺术家"系列 12.BYREDO东京旗舰店开业 13.中粮可口可乐生产线增至103条 14.NIKE在上海成立创意工作室 15.Mas s imo Dutti发布2025春夏限量系列 新消费 1. 康师傅再推 ...