英德红茶×喜茶 港澳上新！全球 喜粉纷纷打 卡，"什么时候 轮到我们"？_南 方+_南方plus 让我看看是谁， 还没刷到喜茶× 英德红茶的这波 新品王炸上新？ 据喜茶中国香港 官方账号发布， 1月8日，喜茶港 澳限定新品"咸 酪英红"与"英红 牛乳茶"登场！ 一杯是咸香芝士 与醇厚红茶的绵 密碰撞，一杯是 经典牛乳与蜜兰 香气的温柔融 合，来自 "世界 红茶之乡"广东 英德的风味奇 袭，正迅速俘获 全球味蕾。 在小红书上，香 港澳门网友早早 分享"买一送 一"的喜悦；悉 尼的网友在35度 高温下晒出凉爽 的英红牛乳茶， 称之为"夏日救 星"；首尔的上 班族则分享咸酪 英红，称之 为"午后提神必 备"。从港澳的 限时优惠到澳 洲、韩国等日常 打卡，英德红茶 正通过一杯新式 茶饮，无缝嵌入 全球年轻人的生 活场景。 更值得期待的 是，喜茶将与中 国香港女子演唱 组合Twins梦幻 联动，于1月13 日在香港K11 Art Mall推出联 名特调——黑松 露炒蛋英红，将 这股英德红茶的 潮流推向新的高 峰。 作为"英德红茶 全球推广伙 伴"，这已是喜 茶与英德红茶的 居全国红茶类区 域公用品牌榜 首。目前，英德 ...

全球上新！"百 亿"英德红茶、 喜茶联名泡泡玛 特又出新爆品_ 南方+_南方plus 12月22日，喜茶 与泡泡玛特 （POP MART） 旗下人气IP星星 人的联名活动正 式登陆喜茶全球 门店，用英德红 茶为茶底的冬日 新品"提拉米苏· 英红"在全球同 步上新。这是英 德红茶全产业链 产值突破"百 亿"后，与世界 头部茶饮企业、 明星玩具企业共 同推出的最新爆 品。 "在广州及周边 地区，该款产品 刚一上线，就已 售罄，不少门店 正在补材补货当 中。"喜茶相关 人士告诉记者。 据喜茶相关人士 介绍，这款提拉 米苏茶饮新品将 经典提拉米苏元 素进行重构，将 传统咖啡元素以 特调乳茶与特浓 可可代替，在以 英德红茶为茶底 的乳茶中，加入 特调咸香芝士风 味奶底，入口微 咸的纯正奶香， 让整体品尝体验 更加丰富，顶部 还以可可洒粉的 提拉米苏奶油云 顶，微苦的香气 下透出柔和的 甜，带来星星人 般轻盈治愈的灵 感体验。 实际上，这不是 英德红茶与头部 茶饮企业的首次 合作。今年4 月，英德红茶与 喜茶达成联名合 作，推出"英红· 芝士糯糯""英红 牛乳茶"等系列 茶饮，上市首日 销量即突破80万 杯，带动英德红 ...

"百亿"英德红， 三年成长路：一 片金叶，带富一 方山水_南方+_ 南方plus "2025年，英德 红茶全产业链产 值预计达102亿 元，五大产业从 单点突破迈向集 群共进，实现跨 越式发展。" 清远市委常委苏锦丹宣布，英德红茶全产业链产值正式破"百亿"。 广州塔下，英德 红茶全产业链产 值突破百亿的宣 告振奋人心。12 月20日，由广东 省农业农村厅、 广东省总工会、 清远市人民政 府、中国人民财 产保险股份有限 公司广东省分公 司指导，清远市 农业农村局、中 国人民财产保险 股份有限公司清 远市分公司主办 的"天赋风土 自 在清远"2025清 远市暖冬消费季 主题系列活 动"五大百亿过 大年"暨农产品 加工招商项目推 介会在广州塔广 场举办。 从粤北山间的青 青茶园，到广州 塔下的璀璨宣 言，英德红茶用 三年时间，将全 产业链产值从约 60亿元推升至逾 百亿元，实现了 品牌价值的惊人 跨越。这一叶茶 香里，凝结了一 个区域公用品牌 从地方走向全 国、从传统农业 迈向现代产业的 奋斗历程。背 后，是政策引 领、科技赋能、 品牌塑造与市场 开拓的协同发 力，是无数茶 农、茶企、科研 工作者与地方政 府共同执 ...

"茶+"创新成果 集结！英德红茶 邀您来深圳茶博 会喝茶啦_南方 +_南方plus 入冬渐寒，正是 围炉煮茶、暖身 养心的好时节。 一杯色泽红亮、 香气馥郁的英德 红茶，总能以 其"浓、醇、 圳茶博会平台优 势，深度融合了 权威发布、高端 对话、市场对接 与消费体验，展 位以"暖冬消费 季·英德红茶专 甜、香"的独特 韵味，为生活注 入满满的暖意与 慰藉。 12月11日至15 日，中国红茶品 牌价值第一的英 德红茶，将参展 2025中国（深 圳）国际秋季茶 产业博览会（下 简称"深圳茶博 会"），并于11 日在深圳会展中 心（福田）举 办"英德红茶茶 饮创新大会" ， 全面展现英德红 茶从传统茶饮 向"新消费+全链 条"现代化产业 体系创新升级的 坚实步伐。 多元活动 勾勒产业前沿图景 本次英德红茶深 圳之行，联动深 场"为主题，在 深圳会展中心搭 建一个沉浸式的 品牌空间，借助 深圳茶博会超10 万人次专业采购 商与市民流量， 集中展示英德红 茶产业成果。 据主办方介绍， 现场特设"暖冬 有茶·消费有 礼"创新产品品 鉴区，观众可现 场品尝融合红茶 元素的奶茶、茶 啤、茶点等跨界 产品，直观感受 英德红茶风 ...

Core Insights - Yingde Black Tea has topped the national black tea category for the first time with a brand value of 5.178 billion yuan in the 2025 China Tea Regional Public Brand Value List [1][8] - The brand's success is attributed to its multi-dimensional exploration from market to source, integrating consumption and innovation [1][8] - The core variety, Yinghong No. 9, has undergone significant evolution, becoming a model for the commercialization of agricultural science in China [1][4] Industry Developments - The tea industry is likened to a "chip," with the iteration speed of quality varieties directly impacting the industry's ceiling [2] - In 2016, a space breeding experiment was conducted to address the weaknesses of Yinghong No. 9, leading to the successful cultivation of a unique space tea mother tree [2][3] - The mother tree has been propagated to over 2,000 plants, establishing a foundation for high-end seed sources in Yingde Black Tea [3] Technological Advancements - The integration of traditional and modern breeding methods has optimized the genetic resources of Yinghong No. 9, enhancing its core competitiveness [4] - The breeding cycle has been significantly reduced from 10-15 years to 3-5 years through molecular-assisted breeding techniques [4] - Ongoing research aims to shorten the breeding cycle further and establish a foundation for biotechnological applications [4] Market Expansion - Yingde Black Tea has achieved high premium capabilities due to its unique raw material scarcity and complex production processes [6] - The brand has successfully expanded its consumer base through collaborations, such as the "Yinghong Cheese Sticky" series with Heytea, achieving sales of 800,000 cups in a single day [6][5] - The total tea plantation area in Yingde is projected to reach 181,600 acres by the end of 2024, with an annual dry tea output of 18,000 tons and a comprehensive output value of 9.045 billion yuan [5][7] Economic Impact - The establishment of a national modern agricultural industrial park and multiple provincial parks has connected 880 tea enterprises and 180 cooperatives, creating a robust employment ecosystem [7] - The rapid expansion of the Yingde Black Tea industry has significantly enhanced brand value and positioned it as a key driver for regional economic growth and rural revitalization [7][8] - The brand's value has increased by 8.5%, reinforcing its market position and supporting product premiumization and market expansion [8]

Core Viewpoint - Yingde Black Tea has achieved a brand value of 5.178 billion yuan, ranking first in the national black tea category for the first time, driven by multi-dimensional exploration from market to source, integrating consumption and innovation [1][12]. Group 1: Brand Value and Market Position - Yingde Black Tea is recognized as one of China's three major black teas, alongside Yunnan Dianhong and Anhui Qihong, known for its core characteristics of "rich, pure, sweet, and fragrant" [3]. - The core variety, Yinghong No. 9, has evolved from a tea tree variety to a commercial name and now a public brand name, showcasing successful agricultural technology commercialization [3]. - As of the end of 2024, Yingde's tea plantation area reached 181,600 acres, with an annual dry tea output of 18,000 tons, achieving a comprehensive output value of 9.045 billion yuan, aiming for a target of 10 billion yuan [11][12]. Group 2: Innovation and Technology - The space breeding experiment conducted in 2016 aimed to address the weaknesses of Yinghong No. 9, leading to the successful cultivation of a unique space mother tree, which has now expanded to over 2,000 plants [5][8]. - The introduction of modern breeding techniques, including molecular-assisted breeding, has significantly shortened the breeding cycle from 10-15 years to 3-5 years, enhancing the competitiveness of Yingde Black Tea [8][10]. - The high-end product line, including the premium Yinghong No. 9 gold tips priced at nearly 30,000 yuan per pound, reflects the brand's ability to command high premiums due to raw material scarcity and complex production processes [10]. Group 3: Market Expansion and Consumer Engagement - Yingde Black Tea has successfully expanded its market through collaborations, such as the partnership with Heytea to launch the "Yinghong Cheese Glutinous" series, achieving sales of 800,000 cups in a single day [10]. - The brand has diversified its product offerings, including innovative items like lychee cold brew black tea and red tea ice cream, enhancing its market presence and consumer engagement [10]. - The establishment of promotional centers in regions like Xinjiang aims to increase brand awareness and influence, further supporting the high-quality development of Yingde Black Tea [12].

Core Viewpoint - The collaboration between Yingde Black Tea brand Yingjiu Manor and Huanghelou has resulted in the launch of a new product, Yinghong No. 9 Chinese Craft Tea Beer, which has received a strong market response with nearly one million pre-orders since its launch in June 2023 [4][5]. Group 1: Product Performance - The Yinghong No. 9 Chinese Craft Tea Beer has achieved nearly one million pre-orders nationwide, with around 200,000 orders from four cities in Guangdong Province, including Guangzhou, Dongguan, Shenzhen, and Foshan, making it a regional consumption hotspot [4][5]. - The product is crafted using high-quality malt and Yinghong No. 9 tea, employing a traditional fermentation process that enhances the interaction between tea polyphenols and malt, resulting in a unique flavor profile described as "fresh, sweet, fragrant, and smooth" [7][8]. Group 2: Market Strategy - This is not the first time Yingde Black Tea has ventured into cross-industry collaborations; the brand has been leveraging platforms like the Yingde Black Tea National Modern Agricultural Industrial Park to innovate and expand its product offerings [12][13]. - The company has developed over 30 refined processed products, including lychee black tea, golden flower black tea, and functional tea products, while also exploring new-style tea beverage markets to enhance the Yingde black tea industry chain [14][15][18].

Core Viewpoint - The event highlighted the promotion of Yingde black tea in Inner Mongolia, aiming to expand its market presence and brand recognition in the northern regions and Russia [7][21][135]. Group 1: Event Overview - A unique tea competition was held on July 4 at the 13th China (Hohhot) Tea Industry Expo, attracting significant attention from tea enthusiasts [3][4]. - The event was organized under the guidance of local agricultural authorities and aimed to showcase the quality of Yingde black tea [6][7][9]. Group 2: Market Potential - Inner Mongolia is recognized for its substantial tea consumption potential, with an annual per capita tea consumption exceeding 1 kg, ranking high among provinces [40]. - The local Mongolian population has an even higher per capita tea consumption of 8 kg, indicating a strong market for tea products [41]. Group 3: Product Promotion - Yingde black tea was showcased as a suitable ingredient for milk tea, appealing to local tastes and preferences [44][46]. - The tea's unique flavor profile, characterized by sweetness and richness, aligns well with the preferences of Inner Mongolian consumers [100][108]. Group 4: Strategic Expansion - The establishment of a promotional center in Hohhot marks Yingde black tea's fifth regional strategic base, aimed at enhancing its market penetration in northern China and Russia [135][138]. - The center will facilitate connections with local businesses and promote Yingde black tea through various marketing initiatives [150][151]. Group 5: Brand Value - Yingde black tea's brand value reached 5.178 billion yuan, with an 8.5% increase, making it the top brand in the national black tea category [64]. - The tea industry in Yingde is on track to achieve a comprehensive output value exceeding 10 billion yuan by 2025 [65].

Core Viewpoint - The Ministry of Agriculture and Rural Affairs is focusing on brand development in the tea industry, specifically highlighting the cultivation of 18 tea brands, including Yingde Black Tea, to promote the healthy development of the new-style tea beverage sector [2][6][11]. Group 1: Brand Development - A total of 226 regional public brands have been included in the cultivation plan, which features 18 tea brands such as Yingde Black Tea, Anhua Black Tea, and Laifeng Tuo Tea [3][11]. - The Ministry will collaborate with relevant departments to enhance industry regulations, strengthen quality and safety supervision, and actively develop contract agriculture [6][8]. Group 2: Industry Growth - Yingde Black Tea, known for its unique quality characteristics, has seen rapid development and was included in the "Five Major Billion-Level Modern Agricultural Industries" of Qingyuan in 2022 [16][21]. - The brand value of Yingde Black Tea has reached 5.178 billion yuan, ranking first in the national black tea category [24]. - The total planting area for Yingde tea exceeds 180,000 mu, with 880 tea enterprises operating in the region [25]. Group 3: New Product Development - Yingde tea companies are exploring new-style tea beverages through product innovation, resulting in over 30 refined processed products, including lychee black tea and lemon black tea [30][31]. - A new product featuring Yingde Black Tea, launched by the popular tea brand Heytea, achieved significant sales, with a single store selling up to 1,500 cups on the first day and national sales exceeding 800,000 cups [36][37].

Core Viewpoint - The upcoming 19th China (Jinan) International Tea Industry Expo will showcase Yingde black tea, highlighting its unique qualities and cultural significance in the tea industry [8][9][15]. Group 1: Event Overview - The Jinan Tea Expo will take place from June 20 to 23, featuring a dedicated exhibition area of 108 square meters for Yingde black tea [8][10]. - The event aims to strengthen the connection between Yingde black tea and tea enthusiasts in Jinan and across the nation [15][18]. Group 2: Yingde Black Tea Characteristics - Yingde, known as the "World Black Tea Town," benefits from a favorable geographical and climatic environment that enhances tea growth [18][19]. - The tea is characterized by its rich flavor profile, including "strong, mellow, sweet, and fragrant" notes, and is highly regarded by tea drinkers [21][22]. Group 3: Industry Development and Goals - Since 2022, the city of Qingyuan has focused on developing modern agricultural industries, including Yingde black tea, aiming for a production value exceeding 10 billion yuan by 2025 [24][26]. - Yingde black tea's regional public brand value reached 5.178 billion yuan in 2023, marking an 8.5% increase and positioning it as the top black tea brand in China [31][32]. Group 4: Marketing and Promotion - The tea will be featured prominently in a tasting and promotion event on June 20, where attendees can experience its unique qualities firsthand [46][49]. - A promotional center for Yingde black tea will be established in Jinan to enhance brand visibility and market share in the northern region of China [51][53]. Group 5: Cultural Significance - Yingde black tea has gained international recognition, being served at a meeting between the leaders of China and France, showcasing its role in promoting Chinese tea culture [36][38]. - The tea's participation in the Jinan Tea Expo reflects its cultural heritage and the ongoing efforts to elevate its status in both domestic and international markets [56][59].