茶文旅融合

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乡村“慢生活”成为文旅新时尚(强化文旅融合一线见闻)
Ren Min Ri Bao· 2025-10-02 22:13
青砖、灰瓦、木窗……福建宁德福鼎市白琳镇玉琳村,老宅改建的同顺泰茶馆古色古香。窗外,白琳老 街熙熙攘攘,烟火气十足。 寻一方茶桌,点两杯白茶,来自江苏苏州的游客吴女士和朋友品茗聊天,"待在这儿惬意得很!" 国庆、中秋假期,白琳老街人气兴旺。"每天起码有三五百人进店消费。"同顺泰茶馆负责人黄红心说。 茶馆里有老故事。茶叶广告纸、茶叶储藏袋、老账册、信纸……茶馆里展陈着各类关于茶的老物 件。"白琳老街有近300年的历史,近代曾是茶叶贸易集散地。"黄红心细数白琳老街的过往,"这座老宅 以前就是知名茶馆所在地。" "小时候走在街上,满街飘着茶香。后来随着发展重心转移,'茶街'渐渐不复往日繁华。"白琳茶业协会 党支部原书记林海说。 "白琳有深厚的茶文化底蕴,保留不少茶馆旧址和传统民居,何不发展旅游?"林海说。2018年起,白琳 镇遵循修旧如旧的原则,对老街进行修缮改造。2020年,老街重新"开街"卖茶,并通过"以修代租"的方 式,陆续吸引12家商户入驻,来自浙江杭州的黄红心就是其中一员。 茶馆里还有新产品。"茶饮有新意,每个品类的味道都有特色。"喝完茶,吴女士又购买了伴手礼。 在福鼎,这样的新式茶馆和咖啡馆还有不少。福 ...
安徽祁门:百年红茶香飘四海
Jing Ji Ri Bao· 2025-08-07 07:45
Core Viewpoint - Qimen black tea, known as "Qihong," is the only black tea among China's top ten famous teas, renowned for its high fragrance and quality, and has been recognized as a UNESCO intangible cultural heritage [1][4]. Industry Overview - Qimen County has a total tea garden area of 190,000 acres, with over 600 tea processing and operating entities, including one national key leading enterprise and four national high-tech enterprises [6]. - The tea industry in Qimen County is structured around a "company + cooperative + base + farmer" model, providing numerous job opportunities and stable income for local farmers [2][3]. Production and Technology - Qimen County has implemented a fully automated, integrated production line for Qimen black tea, reducing processing time from 50 days to 13 hours, with a daily processing capacity of approximately 20,000 pounds [8]. - The county promotes smart tea garden management using IoT sensors and drones to monitor and manage tea cultivation, enhancing production efficiency [7]. Brand Development - Qimen black tea has over 1,300 registered trademarks, including one famous trademark and several provincial-level recognized brands, and has been consistently ranked among the top ten regional public brands in China [4]. - The establishment of the "Qimen Black Tea Association" collective trademark aims to standardize production and protect the brand's integrity [5]. Cultural and International Promotion - Qimen County actively promotes its tea culture through various events and activities, enhancing the visibility and appeal of Qimen black tea [9]. - The county has opened overseas experience stores and conducted promotional events in countries like the UK, Singapore, and Malaysia, contributing to the internationalization of Qimen black tea [10][11].
福建安溪 全链创新畅通茶香通道
Jing Ji Ri Bao· 2025-08-03 22:00
Core Insights - Anxi Tieguanyin, a renowned Chinese tea, is advancing towards becoming a major tea distribution and processing center, with a projected tea garden area of 600,000 acres and a total tea production of 62,000 tons in 2024, generating a comprehensive industry output value of 41.6 billion yuan [1] - The brand value of Anxi Tieguanyin has reached 144.3 billion yuan, maintaining its top position in the national tea geographical indication brand value ranking for ten consecutive years [1] Industry Development - The tea industry in Anxi is undergoing modernization through technological upgrades, with the introduction of IoT and smart pest control systems that have increased pest control efficiency and reduced pesticide usage by over 30% [2][3] - Anxi County is enhancing its tea technology support by establishing national-level tea inspection centers and collaborating with research institutions to promote green planting and smart processing [3] Brand Strategy - Anxi is actively promoting its tea brand through numerous cultural and promotional activities, enhancing its visibility both domestically and internationally, including participation in significant international events [5][6] - The county is focusing on cultural heritage and innovation in tea culture to maintain competitive advantages, with initiatives like tea culture experience tours and the development of cultural products [6][7] Marketing and Sales - The tea industry is transitioning from traditional agricultural products to modern consumer goods, with a focus on health and social consumption scenarios [7][8] - Anxi has developed a comprehensive marketing network with over 30,000 tea marketing personnel and more than 60,000 tea shops nationwide, alongside a significant e-commerce presence with sales reaching 12.5 billion yuan [8][9] Tourism Integration - The integration of tea industry with cultural tourism is being emphasized, with the establishment of tea-themed tourist attractions and experiences, contributing to a projected tourism revenue of 10.7 billion yuan in 2024 [9]
江苏茶旅共融点“绿”成金
Jiang Nan Shi Bao· 2025-05-08 15:04
Core Insights - The integration of tea culture and tourism is driving rural revitalization in Jiangsu Province, with significant economic benefits for local communities [1][2][3] Group 1: Tea Tourism Development - Qianyuan Village in Yixing has transformed from an economically weak area to a model of rural tourism through "tea-tourism integration," generating over 4 million yuan in revenue for its tourism company in 2024 [2][3] - The village has developed high-end accommodations and received over 1 million visitors annually, resulting in more than 55 million yuan in revenue and creating over 100 jobs for locals [2][3] Group 2: Technological Integration in Tea Production - The Yuzhi Tea Farm in Liyang has implemented a smart agricultural system that integrates water, fertilizer, and light management, allowing for remote management of its 2,000-acre tea garden [5][6] - The introduction of a color sorting machine has improved the quality and appearance of the tea products, enhancing marketability [6] Group 3: Product Innovation and Market Expansion - Jiangsu's tea industry is diversifying with products like tea-flavored ice cream and matcha cakes, enriching the tea culture and attracting tourists [7] - The collaboration with new media platforms for live streaming and short video promotions has expanded the market reach of tea products, particularly among younger consumers [4][7]
这款粤东佳茗,点亮岭南茶文旅新地标|挖掘私藏粤茶④
Nan Fang Nong Cun Bao· 2025-05-08 01:31
Core Viewpoint - The article highlights the unique qualities and cultural significance of the Bai Tang Mountain tea from Huizhou, Guangdong, emphasizing its historical roots, traditional production methods, and the integration of tea culture with tourism to promote local economic development [8][12][35]. Group 1: Historical and Cultural Significance - Bai Tang Mountain tea has a history dating back to the Jin Dynasty, with references found in ancient texts and poetry, indicating its long-standing cultural importance [22][23]. - The tea is deeply intertwined with Hakka culture, showcasing traditional handcrafting techniques that have been preserved over generations, making it a living testament to local heritage [14][20]. - The region is recognized for its unique natural advantages, located in the golden tea-producing belt, which contributes to the tea's distinct flavor profile characterized as "sweet, fragrant, mellow, and smooth" [17][18]. Group 2: Economic Development and Tourism Integration - The local government is focusing on a "ten-thousand-acre tea garden" initiative, aiming to transform the traditional tea industry into a comprehensive model that combines ecology, culture, and tourism for rural revitalization [36][37]. - Currently, the tea cultivation area in Bai Tang town spans 43,200 acres, generating an annual output value exceeding 1 billion yuan, with 70% of local households engaged in tea-related activities [43]. - The integration of tea culture with tourism has led to an increase in visitor numbers, with thousands of tourists expected daily during peak seasons, enhancing the region's visibility and market reach [44][45].
积庆里推出数字茶咖机,开启茶饮新纪元|英德红茶头采系列专场⑥
Nan Fang Nong Cun Bao· 2025-04-09 11:05
Group 1 - The core event is the launch of the "Digital Tea Coffee Machine" by Jiqingli, which integrates AI algorithms and blockchain technology to enhance traditional tea production [10][11][13] - The event gathered nearly 500 participants, including government leaders, industry experts, and business representatives, marking a significant step towards high-quality development in the Yingde black tea industry [3][4][30] - Jiqingli's ecological tea garden, covering 3,000 acres, is experiencing a peak in spring tea picking, with fresh tea being rapidly distributed nationwide [7][8] Group 2 - Jiqingli introduced two new products: "Golden Hair Tips," a national gift tea with a limited production of 1 pound from 30,000 buds, and "Original Habitat: Shimen Tai Old Tree Tea," sourced from a protected area with an annual yield of less than 100 pounds [17][19] - The company is actively promoting the integration of tea culture and tourism, offering various experiential programs and high-end services, with over 350,000 visitors to the Jiqingli Xianhu Tourist Area [21][30]