作为广东三大名茶之一的紫金蝉茶，紫金全县茶叶种植面积已达9万亩，产值20亿元，区域品牌价值超 过35亿元。"紫金蝉宝"的设计灵感源于形成蝉茶风味的关键——小绿叶蝉。该虫叮咬茶叶后引发特殊生 化反应，造就茶汤特有的花果蜜香。该IP以此昆虫为原型进行拟人化设计，旨在传递产品生态特质，塑 造统一视觉标识。 日前，在河源市紫金县年货节启动仪式上，紫金本土文创产品——"紫金蝉宝"正式发布。"蝉宝"一经发 布就受到市民喜爱。 紫金县相关负责人表示，下一步将围绕竹壳茶、花朝戏等打造更多IP，推动茶文旅融合，提升附加值， 将文化资源转化为产业新动能。进一步加大茶产业发展力度，力争在三年内把紫金蝉茶打造为综合产值 超百亿元的"大产业"。 ...

（原标题：年产值破25亿元，潮州凤凰单丛茶的产业链增值密码） "一片叶子富了一方百姓"，潮州凤凰单丛茶的价值正被赋予新的时代注解。 依托"百千万工程"推进契机，潮州市潮安区凤凰镇以科技为笔、以产业链为卷，通过智慧种植、智能加 工、生态改良与茶文旅融合的全链条升级，让拥有千年历史的凤凰单丛茶焕发生机。 目前凤凰镇茶叶种植面积达8万多亩，年产茶叶超过1800万斤，联农带农超10万户，年产值突破25亿 元，拥有茶叶企业近700家，4500多家茶叶销售门店遍布全国各地，实现了从"种茶卖茶"到"全链增 值"的质变。 今年，潮州凤凰单丛入选农业农村部公布的2025年第一批全国名特优新农产品名单，在原有茶叶类公用 品牌的基础上又新增了一张"国字号"品牌名片。随着科技赋能深化、产业链条完善和三产融合提速，这 片叶子正书写着更广阔的乡村振兴答卷。 走进凤凰镇棋盘村的生态茶园，2公里长的木栈道蜿蜒穿梭于200亩梯田式茶海间。与传统茶园不同，这 里的"管理者"既有扎根土壤的传感器，也有翱翔天际的无人机。 "点开手机APP，就能查看茶园的气象温、湿度，土壤、水质等实时数据，监测是否有病虫害等等。"在 棋盘村党支部委员林远峰的手机屏幕 ...

Core Insights - The company, Hangzhou Longguan Industrial Co., Ltd., has experienced a 5% year-on-year increase in revenue in the first three quarters of the year, benefiting over 2,500 tea farmers with an average spring tea income exceeding 5,000 yuan per mu [1] Group 1: Technological Empowerment - The company utilizes an IoT platform to manage tea gardens, significantly reducing labor costs and preventing frost damage to tea trees by activating fans when temperatures drop below 3 degrees Celsius [2] - The application of smart devices has led to a reduction of over 50% in chemical pesticide usage in the tea gardens [2] Group 2: Quality Improvement - The company has developed new tea varieties, such as "Zhongcha 108," which are more resistant to cold, drought, and diseases, enhancing the overall quality and marketability of the tea [3] - The company has established national-level demonstration tea gardens to promote the cultivation of superior tea varieties [3] Group 3: Traditional Craftsmanship - The company has a well-defined inheritance system for traditional tea-making techniques, ensuring the passing down of skills from older generations to younger artisans [5] - The company has standardized the handcrafting process of Longjing tea into 26 quantifiable production steps and 12 quality control procedures, maintaining the essence of traditional tea while enhancing scalability [5] Group 4: Economic Impact - The company supports local tea farmers by forming professional cooperatives and providing technical training, resulting in improved tea quality and management practices [6] - The company purchases fresh tea leaves at prices exceeding the market rate by over 20 yuan per pound, ensuring stable income for farmers [6] Group 5: Diversification and Cultural Integration - The company is integrating tea cultivation with tourism, launching a project that allows urban consumers to participate in tea tree management, enhancing the cultural and experiential value of tea [7] - The tea industry has become a key economic driver in the region, contributing to local prosperity and community development [7]

Core Viewpoint - The article highlights the development of diverse cultural and tourism experiences in Lu'an, Anhui, particularly focusing on red tourism and the integration of tea culture with tourism, aiming to create a comprehensive tourism demonstration area [4][7][15]. Group 1: Red Tourism Development - Dawan Village in Lu'an has transformed into a red tourism study site, with per capita disposable income reaching 21,538 yuan in 2024, showcasing significant improvements in living conditions post-poverty alleviation [5][6]. - The village is developing immersive study routes to connect various historical sites, aiming to establish a "Red Culture Inheritance Experience Base" [6][15]. - The village has 68 hospitality businesses, generating an average annual revenue exceeding 20 million yuan, indicating a successful model of using homestays to boost local income [6][7]. Group 2: Tea Culture Integration - The Xicha Valley theme park, known for its beautiful tea gardens, attracts around 450,000 visitors annually, with tea-related educational programs gaining popularity among tourists [7][8]. - The tea study courses cover knowledge about Lu'an Guapian tea, including picking and processing, and have attracted nearly 10,000 visitors, particularly students [8][9]. - A café named "Mocha Tea," utilizing Lu'an Guapian tea in its products, has seen significant success, selling an average of 1,500 drinks daily during peak periods [8][9]. Group 3: New Tourism Experiences - The Lu'an Xicha Valley has recently opened a boat dock, receiving approximately 1,500 visitors daily, significantly increasing from regular numbers, with a ticket price of 69 yuan per person [10][11]. - A helicopter tour service has been launched, with popular routes attracting around 33,000 visitors since its opening in November 2023, indicating a growing interest in aerial tourism [11][12]. - The overall tourism market in Lu'an has shown robust growth, with 2024 visitor numbers reaching 68.7 million and total tourism expenditure hitting 52.2 billion yuan, reflecting a year-on-year increase of 21% [14][15]. Group 4: Future Development Strategies - Lu'an aims to become a nationally recognized red and green integrated tourism and wellness base, targeting a 10% annual increase in visitor numbers and a 12% increase in revenue during the 14th Five-Year Plan period [15][17]. - The city is focusing on creating a comprehensive tourism model by connecting various tourism points and enhancing operational innovation to meet diverse tourism demands [15][17]. - Collaborative efforts with the Yangtze River Delta region are expected to enhance resource flow and optimize the red tourism content in Lu'an [17].

Core Insights - The article highlights the ambitious tourism growth targets for Lu'an, aiming for over 10% annual visitor growth and over 12% revenue growth during the 14th Five-Year Plan, with a goal of reaching 100 million annual visitors and over 100 billion yuan in tourism revenue by 2030 [1][14]. Group 1: Tourism Development Strategies - Lu'an is focusing on diverse tourism experiences, including low-altitude flights, water yacht tours, and unique accommodations like aesthetic homestays and popular cafes [1][4]. - The integration of red tourism and educational experiences is being emphasized, with the development of immersive study routes connecting historical sites [2][4]. - The local government is investing in infrastructure, such as the newly opened boat dock, which has seen a significant increase in visitor numbers during peak seasons [8][12]. Group 2: Economic Impact and Community Involvement - The development of homestays and local businesses has led to increased income for villagers, with annual revenues surpassing 20 million yuan from agritourism and hospitality [4][7]. - The community is encouraged to participate in tourism development, with local investments in cafes and homestays yielding tangible benefits, thus attracting further investment [7][12]. - The overall tourism market in Lu'an has shown robust growth, with visitor numbers and spending increasing significantly year-on-year [13][14]. Group 3: Future Plans and Innovations - Lu'an aims to enhance its tourism offerings by creating a comprehensive red and green tourism base, leveraging its rich cultural heritage and natural resources [14][15]. - The city plans to innovate its operational models to better integrate with the Yangtze River Delta tourism network, enhancing resource flow and meeting diverse tourist needs [15]. - Upcoming initiatives include the development of themed tourism routes and the promotion of local specialties, such as tea culture, to attract more visitors [4][9].

Group 1: Consumption Market Dynamics - Hubei's retail and catering sectors achieved a total transaction volume of 52.606 billion yuan during the National Day and Mid-Autumn Festival holidays, with online retail sales reaching 10.32 billion yuan, a year-on-year increase of 15.3% [1] - The cross-border e-commerce industry in Hubei is thriving, with a diverse range of products available, including electronics and seafood, facilitated by the Huahu Airport [2] - The digital transformation of trade and commerce in Hubei has led to a 19.2% increase in online retail sales for the first eight months of the year [3] Group 2: Technological Innovations in Agriculture - Hubei is a major producer of crayfish, with the comprehensive output value of the crayfish industry in Qianjiang reaching approximately 87 billion yuan [4] - The Hubei Crayfish Industry Technology Research Institute is working on technologies to enable year-round crayfish production, resulting in a winter crayfish output of 24,000 tons and a revenue of 2.19 billion yuan from December to February [5] - In the first half of the year, the transaction volume of live crayfish from the Hubei Qianwan Ecological Crayfish Industrial Park reached 177,000 tons, generating a transaction value of 7.527 billion yuan [6] Group 3: Cultural and Tourism Integration - The integration of tea culture and tourism in Wufeng County has attracted 3.47 million visitors in the first eight months, with tourism revenue increasing by 31% to 3.29 billion yuan [7] - Hubei has established 104 cultural and tourism complex projects, significantly boosting various tourism sectors, with A-level tourist attractions receiving 20.3634 million visitors during the recent holidays, a year-on-year increase of 12.9% [8]

Group 1 - The retail and catering sectors in Hubei achieved a total transaction volume of 526.06 billion yuan during the National Day and Mid-Autumn Festival holidays, with online retail sales reaching 103.2 billion yuan, a year-on-year increase of 15.3% [1] - The cross-border e-commerce industry in Hubei is thriving, with a wide variety of products available, including electronics and seafood, facilitated by the Huahu Airport [2][3] - The textile and apparel sector in Tianmen has established a complete supply chain, with around 7,000 textile and apparel businesses and over 13,000 registered e-commerce stores [2] Group 2 - Hubei's small lobster industry has a comprehensive output value of approximately 870 billion yuan, with technological innovations allowing for year-round production [4][5] - The transaction volume of live lobsters in Hubei reached 17.7 million tons in the first half of the year, generating a transaction value of 75.27 billion yuan [6] - The tourism sector in Wufeng County has seen significant growth, with 3.47 million visitors and a tourism revenue of 3.29 billion yuan in the first eight months of the year, reflecting a year-on-year increase of 27% and 31% respectively [7][8] Group 3 - Hubei has built 104 cultural and tourism comprehensive projects, promoting the development of various tourism-related industries [8] - During the recent holidays, Hubei's A-level tourist attractions received 20.36 million visitors, a year-on-year increase of 12.9% [8]

Core Insights - The article highlights the significant increase in tourist activity in Yingde during the recent double holiday, with over 200,000 visitors recorded, showcasing the successful integration of tea culture and tourism in the region [9][29]. Group 1: Tourist Engagement - Red Flag Tea Factory experienced a record single-day visitor count of 13,800 on October 4, contributing to a total of over 60,000 visitors during the eight-day holiday period [8][11]. - The factory implemented engaging activities, including themed challenges and live performances, which attracted a large number of visitors and created a vibrant atmosphere [14][17]. - The immersive experiences offered, such as hands-on tea-making workshops, appealed particularly to families and younger tourists [20][21]. Group 2: Product Innovation - The Yingde Red Tea Valley reported over 62,000 visitors, benefiting from a surge in popularity due to new product offerings like red tea ice cream and milk tea, which received positive feedback [29][34]. - Yingjiu Manor introduced a new line of tea-infused craft beers, selling nearly 3,000 boxes during the holiday, indicating a successful cross-industry product innovation [45][46]. Group 3: Cultural Integration - The T3 Peak Forest Tea Valley hosted a memorable Mid-Autumn music event, enhancing the cultural experience for visitors and promoting emotional connections with the tea heritage [52][54]. - The region's tea industry is supported by a rich historical background, with tea cultivation dating back over 1,600 years, contributing to its reputation as a "hometown of world red tea" [64][66]. Group 4: Economic Impact - The brand value of Yingde Red Tea reached 5.178 billion yuan, marking an 8.5% increase and positioning it as the top red tea brand in China [68].

Core Insights - The article highlights the revitalization of the tea culture and tourism in Bai Lin Town, Fuding City, showcasing the transformation of traditional tea houses into modern tourist attractions [1][2][3] Group 1: Tea Culture and Tourism Development - Bai Lin Old Street has a history of nearly 300 years and was once a hub for tea trade, which has been revitalized through renovations since 2018, attracting new businesses [1] - The tea house "Tong Shun Tai" has become a popular destination, with daily customer traffic of at least 300 people during holidays [1] - Fuding City has nearly 20 unique rural tea houses and cafes that leverage local tea culture and natural scenery to enhance tourism [2] Group 2: Innovative Offerings and Experiences - New products such as white tea ice cream, cold-brewed white tea, and tea-infused pastries have been introduced to attract younger consumers [2] - The tea-making experience offered by local companies allows visitors to engage in the tea production process, enhancing their connection to the local culture [3] - In the first half of the year, Fuding City saw 5.68 million visitors, a 14.5% increase year-on-year, with tourism spending reaching 7.11 billion yuan, up 11.6% [3]

Core Viewpoint - Qimen black tea, known as "Qihong," is the only black tea among China's top ten famous teas, renowned for its high fragrance and quality, and has been recognized as a UNESCO intangible cultural heritage [1][4]. Industry Overview - Qimen County has a total tea garden area of 190,000 acres, with over 600 tea processing and operating entities, including one national key leading enterprise and four national high-tech enterprises [6]. - The tea industry in Qimen County is structured around a "company + cooperative + base + farmer" model, providing numerous job opportunities and stable income for local farmers [2][3]. Production and Technology - Qimen County has implemented a fully automated, integrated production line for Qimen black tea, reducing processing time from 50 days to 13 hours, with a daily processing capacity of approximately 20,000 pounds [8]. - The county promotes smart tea garden management using IoT sensors and drones to monitor and manage tea cultivation, enhancing production efficiency [7]. Brand Development - Qimen black tea has over 1,300 registered trademarks, including one famous trademark and several provincial-level recognized brands, and has been consistently ranked among the top ten regional public brands in China [4]. - The establishment of the "Qimen Black Tea Association" collective trademark aims to standardize production and protect the brand's integrity [5]. Cultural and International Promotion - Qimen County actively promotes its tea culture through various events and activities, enhancing the visibility and appeal of Qimen black tea [9]. - The county has opened overseas experience stores and conducted promotional events in countries like the UK, Singapore, and Malaysia, contributing to the internationalization of Qimen black tea [10][11].