Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company achieved a revenue of 5.663 billion CNY in the first half of 2025, representing a year-on-year increase of 41.2%, and a net profit of 1.625 billion CNY, up 121.5% year-on-year [5] - The company has accelerated its store opening pace, with a total of 11,179 stores as of the end of the first half of 2025, netting an increase of 1,265 stores [6] - The gross merchandise volume (GMV) reached 14.094 billion CNY, a year-on-year increase of 34.3%, with a cup sales volume of 817 million cups, up 30.1% year-on-year [5][6] Revenue Performance - The company’s revenue from sales of goods and equipment, franchise management services, and direct store sales for the first half of 2025 were 4.496 billion CNY, 1.159 billion CNY, and 0.08 billion CNY respectively, with year-on-year growth rates of 41.8%, 39.2%, and 14.0% [5] Store Expansion - The company opened 1,570 new stores and closed 305, resulting in a net increase of 1,265 stores in the first half of 2025, with a faster expansion rate compared to the first half of 2024 [6] Profitability Improvement - The gross profit margin for the first half of 2025 was 31.5%, a slight decrease of 0.1 percentage points year-on-year, while the operating profit margin increased by 1.6 percentage points to 23.7% [7] - The net profit margin increased by 10.4 percentage points year-on-year to 28.7% [7] Market Trends - The company benefited from a surge in demand in the tea beverage industry due to promotional activities from major e-commerce platforms, which significantly boosted order volumes [8] - The company is actively expanding its coffee product line, leveraging its supply chain and operational capabilities to introduce high-value coffee products [8] Financial Forecasts - The company’s projected net profits for 2025, 2026, and 2027 are 2.660 billion CNY, 2.588 billion CNY, and 3.067 billion CNY respectively, with corresponding EPS of 1.12 CNY, 1.09 CNY, and 1.29 CNY [9][10]