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一周上新!ALDI奥乐齐、祐禾、KUMO KUMO...海内外新品资讯抢先看|全球职人情报站
东京烘焙职业人· 2025-06-27 09:54
Core Viewpoint - The article provides a comprehensive overview of the latest trends and new product launches in the baking industry, highlighting innovative offerings from various brands and bakeries, which reflect consumer preferences for unique flavors and healthier options [2][5][6]. Group 1: New Product Launches - A variety of new products have been introduced, including: - U TASTE's "Rose Lychee Fermented Liquid Toast" featuring natural lychee and rose flavors [55] - Four11's "Chang'an Lychee Dessert" combining lychee puree and white chocolate [57] - FFF SYLVIA's "Roman Fresh Cream Ice Bread" designed for summer enjoyment [59] - ALDI's "Chia Seed Lemon Black Bean Triangle Bread" focusing on health benefits [43] - Haagen-Dazs' summer product line including "Coconut Ice Sand Coffee" [121] Group 2: Industry Trends - The rising prices of lemons have significantly impacted the beverage industry, with prices increasing over three times compared to the previous year, affecting the cost of lemon-based drinks [126] - Starbucks China is valued at approximately $5 billion, with interest from various investment firms for potential acquisition [127] - The introduction of geographical indication standards for Pu'er coffee marks a significant development in product quality regulation within the coffee sector [128] Group 3: Consumer Preferences - There is a noticeable trend towards healthier options, as seen in products like Good Friend's low-sugar pie, which reduces sugar content by 80% while increasing cocoa content by 30% [122] - The demand for unique flavor combinations is evident in products like the "Mango Cake" from Hehe Yuanyuan, which uses a full kilogram of fresh mango per cake [19] and the "Mint Black Chocolate Cheese Cake" from KUMO KUMO [41]
对谈轩妈创始人,蛋黄酥没有奥利奥的命,中国为什么不能有自己的“费列罗”?
FBIF食品饮料创新· 2025-04-22 01:19
以下文章来源于天下网商 ,作者天下网商 天下网商 . 记录互联网商业的人物和故事。 很少有创业者愿意将自己"虚弱"的一面示人,甚至将处于调整期的品牌,"冷静"撕开肌理,展开来看。 当我们走进轩妈创始人韦福献在杭州的办公室,他最先坦露的是发展困境、自身的迷惘和局限性。他身 上有焦虑,但也有兴奋。谈及过往及转折,他掏出手机找出一张Boss直聘截图页面展示给我们看。这不 是一个求职对话框,而是一个"差评"。 图片来源:微博@轩妈蛋黄酥 几年前,高速发展的轩妈融资之后,开始探索线下货架渠道,寻找新的生意增量。于是,上架了90天长 保的蛋黄酥,与此前短保的蛋黄酥口味有些差异。有位用户直接在Boss直聘上找到韦福献,称作为南宁 人,从小吃到大,一直很信任,但长保产品让"轩妈变味了",他觉得很"失望"。 这个差评,直接让韦福献决定,砍掉当时持续贡献利润的线下长保业务。这张图片被他保存下来,时时 警醒。 2007年,韦福献和夫人来到杭州旅行,看着这座城市一半是城市楼宇,一半是湖光山色,就在心里种 下一颗种子:有机会一定要到杭州生活。如今,他已经如愿以偿。2022年,他将公司搬来了杭州。前 几个月,他接来家人在杭州定居。轩妈办 ...