茂八鲜

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评论|茂名博贺开渔嘉年华,重构海洋经济文化坐标
Nan Fang Nong Cun Bao· 2025-08-22 00:35
Core Viewpoint - The 2025 Maoming Boghe Fishing Festival represents a modernized expression of traditional festivals, integrating cultural elements with economic development and tourism [2][5][39]. Group 1: Cultural and Economic Integration - The festival is built on a framework that combines "marine economy + cultural tourism integration + media empowerment," creating a new life for traditional fishing festivals and providing a replicable model for high-quality development in coastal areas [3][4]. - The event transforms traditional fishing activities into immersive cultural experiences, allowing visitors to actively participate rather than merely observe, thus achieving a transition from "protected heritage" to "living development" [14][12]. Group 2: Sustainable Development - The festival promotes sustainable development by advocating for a symbiotic relationship between humans and the ocean, moving from a focus on resource extraction to a collaborative approach [27][29]. - Activities such as the launch of the "Maobaxian" product brand and investment promotion projects illustrate the extension of the industrial value of fishing beyond traditional boundaries [23][24]. Group 3: Media and Communication Strategy - The event employs a "media+" strategy that integrates various media platforms to create a comprehensive communication ecosystem, transforming short-term events into lasting regional brand assets [34][38]. - The collaboration between mainstream and social media throughout the festival's planning and execution phases enhances the overall experience and engagement, ensuring that the festival's content becomes part of its value creation [36][37]. Group 4: Innovation in Tradition - The success of the Boghe Fishing Festival highlights that the modernization of traditional culture requires systematic innovation rather than mere replication of old customs [39][40]. - The festival embodies the spirit of exploration and respect for traditional practices while simultaneously embracing future development paths, emphasizing the importance of cultural confidence and industry thinking [42][43].
“媒体+”助力茂名博贺开渔领“鲜”
Nan Fang Nong Cun Bao· 2025-08-18 03:04
Core Viewpoint - The article highlights the transformation of Maoming's Bogha fishing port into a vibrant economic zone, driven by the "Media+" strategy, which integrates media and technology to promote local seafood and tourism, showcasing the region's cultural heritage and economic potential [12][41][53]. Group 1: Economic Development - The opening of the fishing season on August 17 marked a significant event, with the first fishing boats returning and a lively market atmosphere at Bogha fishing port [3][4]. - The "Media+" approach has enabled the local fishing economy to transition from traditional methods to a more modern, brand-oriented, and digitalized model, enhancing the visibility of local seafood products [44][52]. - The tourism sector has seen a surge, with hotel bookings in Bogha town reaching full capacity around the fishing season, indicating a strong interest from visitors [48][65]. Group 2: Cultural Heritage - The opening ceremony included traditional rituals, emphasizing the cultural significance of the fishing community and its connection to the sea [15][22]. - The event was broadcasted live, allowing nationwide participation and interaction, which helped to preserve and promote local cultural practices [21][29]. - The integration of cultural heritage with modern media has created a unique narrative that attracts both locals and tourists, enhancing the region's identity [30][36]. Group 3: Community Impact - Local residents have experienced economic benefits, with increased income from tourism and seafood sales, showcasing the positive impact of the fishing port's transformation [57][59]. - The development of night markets and local food stalls has turned Bogha into a popular destination, contributing to the community's economic growth [56][58]. - The article emphasizes the role of local residents in preserving traditions while adapting to modern economic opportunities, reflecting a successful blend of old and new [30][37].