Core Viewpoint - The rapid development of online consumption necessitates improvements in consumer protection and the regulation of online marketing practices, particularly in live-streaming sales and promotional activities [1][2][3]. Group 1: Online Retail Growth - In 2024, China's online retail sales reached 15,522.5 billion yuan, a 7.2% increase from the previous year, with physical goods accounting for 13,081.6 billion yuan, growing by 6.5% and representing 26.8% of total retail sales [1]. - Online consumption has become a significant method for consumers, highlighting the need for enhanced consumer rights protection [1]. Group 2: Legal Cases in Online Marketing - A case involving a seller who misrepresented the material of a product during a live-stream led to a court ruling that the seller must honor a "fake one pays ten" guarantee, emphasizing the importance of truthful advertising in live-streaming [2][3]. - Another case highlighted the responsibilities of businesses during promotional activities, where misleading information led to a ruling against a furniture company for not properly informing a customer about promotional conditions [4]. Group 3: Consumer Rights and Return Policies - The "seven-day no-reason return" policy is a critical consumer right in online shopping, with legal backing to ensure its enforcement [5][6]. - Courts have ruled against sellers who attempt to deny this right through vague or misleading terms, reinforcing the legal obligation to allow returns unless explicitly justified [6][7]. Group 4: Privacy and Data Protection - Issues surrounding privacy policies in apps, including forced consent and excessive data collection, have raised significant legal concerns, leading to court rulings that protect consumer rights against overreach by service providers [9][10][11]. - A recent case resulted in a ruling that a company must delete unlawfully collected personal information and compensate the consumer, highlighting the judiciary's role in safeguarding personal data rights [11][12].

Core Viewpoint - The rapid development of online consumption has raised higher demands for improving consumption models, enhancing consumption efficiency, and protecting consumer rights [2] Group 1: Online Consumption and Consumer Rights - Online shopping has become a significant way for consumers, emphasizing the need for trust and comfort in transactions [2] - The Supreme People's Court has released typical civil cases related to online consumption to address new issues and respond to public concerns [2] Group 2: Case Study on Live Streaming Marketing - A case involved a seller who misrepresented the material of a bracelet during a live stream, leading to a court ruling that the seller must honor a "fake compensation ten times" promise, resulting in a compensation of 10,000 yuan [3][4] - The ruling highlights the importance of accountability in live streaming marketing, where consumer trust is heavily influenced by the host's claims [4] Group 3: Ticket Purchase and Refund Policies - A case regarding concert ticket refunds revealed ambiguities in refund rules, where a consumer was partially refunded despite the platform's unclear terms [6][7] - The court ruled in favor of the consumer, emphasizing that ambiguous terms should be interpreted in a way that protects consumer rights [6][7] Group 4: Return Policies for Online Purchases - A case involving a handbag purchase showed that a seller's refusal to accept a return based on unclear terms was deemed invalid, leading to a full refund for the consumer [8][9] - The ruling reinforced the seven-day no-reason return policy, ensuring consumers can make purchases with confidence [9]

Summary of Conference Call Records Industry Overview Personal Care Industry - Sanitary Napkins: The industry sentiment has dissipated, and the growth trend continues. Brands such as High Clean, Taotao Oxygen Cotton, and Princess Nais have seen over 300% growth in January-February. Free Point and She Yan She experienced high double-digit growth, while Sofy and Whisper saw a decline during the same period. Free Point's daily sales remain stable at over 2 million [1][1][1] - Toothpaste: Brands like Cold Acid Spirit and Shuke have maintained over 100% growth in January-February, while brands such as Canban, Haolai, Yunbai, and Colgate have shown rapid growth [1][1][1] - Pet Products: Brands like Frigat, Xianlang, and Royal have experienced over 200% growth, while Maifudi, Chengshi Yikou, and Wanpi have maintained rapid growth. However, Desire has seen a slight decline. Maifudi and Wanpi have a market share of around 50%, with the industry focusing on mid-tier and small influencers for self-broadcasting [1][1][1] Baby and Child Care Industry - Leading brands have generally maintained high-speed growth in January-February, with youth products gaining traction. Popular items include Kangaroo Mama's youth series (cleansing & lotion & body wash), Runben's anti-chapping cream, and Bedemei's baby & youth hair care products [2][2][2] Toys and Home Goods - Trendy Toys: Pop Mart continues to show strong growth, while Kayo and LEGO remained flat in January-February. Leading brands have a high self-broadcasting ratio, with Pop Mart and Kayo's self-broadcasting ratio reaching around 80% [2][2][2] - Home Goods: There was a recovery in February compared to January, with brands like Haotaitai showing rapid growth, along with Jiuzhou, Ruiter, Gongniu, Zhi Huashi, and Mosi experiencing relatively fast growth [2][2][2] Jewelry Industry - The performance of leading brands is differentiated, with brands like Chao Hong Ji, Cai Bai, and Lao Miao showing relatively fast growth. Chao Hong Ji's bracelet sales are particularly strong, while Cai Bai benefits from leading average prices due to investment gold advantages [2][2][2]