Group 1 - The cultural integration with the economy is driving new consumption trends, as seen in Guangdong where lychee culture is creating new business opportunities [1][2] - The advancement of cold chain technology and logistics has transformed lychee from a luxury item to a widely consumed product, enhancing its presence in daily life [1] - Cultural resources are being leveraged to create economic value, with various cultural events and products boosting local economies [1][2] Group 2 - The rise of new business models in cultural tourism is evident, with unique lychee-themed products and experiences attracting consumers [2] - The branding of lychee as the "Eastern Love Fruit" at cultural events is an example of how cultural narratives can enhance product appeal [2][3] - The emphasis on optimizing cultural products and services is seen as a key driver for high-quality economic development [3]