中新网茂名2月6日电 题：荔花初绽报春信 "中国荔乡"广东高州产业新 作者 梁盛 梁晶晶 中国的传统节气"立春"刚过，在"中国荔乡"广东茂名高州市根子镇柏桥村郁郁葱葱的荔枝林里，散落着 一栋栋白墙黛瓦的新中式楼房。村中的张老奶奶坐在自家庭院门前，冲着洁净宽阔村道上络绎不绝的外 地游客微笑，还不时站起来比划着，为他们指辨路向。 游客在柏 荔枝林下，正忙着杀菌除虫的种植大户何建和指着枝头的荔枝花芽告诉记者，今年的冷空气活跃，为荔 枝带来了明显的储花作用，"白糖罂"和"妃子笑"荔枝的来花质量很好，期待有个好收成。 何建和说，柏桥村是"中国荔乡"高州市荔枝种植核心区，全村荔枝种植面积6800亩，种植历史长达2000 多年。村中有座古荔园，被誉为"荔枝博物馆"。他除了经营自己的果园，还在村中创办了荔枝种植合作 社，去年合作社的荔枝种植面积超2000亩，荔枝鲜果销售额超1000万元。 桥广场的荔枝树下休息。何赞 摄 游客在柏 桥强村公司展厅参观。 何清 摄 记者在采访中了解到，"把荔枝种好、卖好"是柏桥村致富之路的始点，攻破荔枝保鲜技术难关是柏桥村 的底气，而以荔博园为核心、"串珠成链"的片区协同智慧，则是柏桥村农、交、 ...

Group 1 - The cultural integration with the economy is driving new consumption trends, as seen in Guangdong where lychee culture is creating new business opportunities [1][2] - The advancement of cold chain technology and logistics has transformed lychee from a luxury item to a widely consumed product, enhancing its presence in daily life [1] - Cultural resources are being leveraged to create economic value, with various cultural events and products boosting local economies [1][2] Group 2 - The rise of new business models in cultural tourism is evident, with unique lychee-themed products and experiences attracting consumers [2] - The branding of lychee as the "Eastern Love Fruit" at cultural events is an example of how cultural narratives can enhance product appeal [2][3] - The emphasis on optimizing cultural products and services is seen as a key driver for high-quality economic development [3]

Group 1 - The article highlights the significance of lychee in Guangdong, emphasizing its historical and cultural importance as well as its potential for economic development [2][5] - The "Thousand-Year Lychee Road" is a key route for transporting lychees, showcasing the efforts of farmers and the importance of choosing the right paths for success [5][8] - Maoming Gaozhou is identified as the world's largest contiguous lychee production base, where innovative methods are being used to attract tourists and enhance the experience of lychee cultivation [8][11] Group 2 - The article discusses the transformation of highway service areas into key nodes for lychee sales, with over 270,000 vehicles and 1.43 million visitors recorded at a specific service area since its opening [11] - Various lychee-producing regions in Guangdong are adopting new strategies to boost sales, such as discounts for students and transforming public transport stations into lychee art galleries [14] - The lychee industry is evolving from a niche product to a significant industry, expanding its ecosystem and creating new opportunities for growth [17]

Core Insights - Guangxi is the second largest lychee production area in China, with an annual output of nearly 1 million tons, featuring varieties such as Feizixiao, San Yue Hong, Guiwei, and others [1][2] - The region benefits from a unique climate and soil conditions that enhance the growth and quality of lychees, supported by technological advancements in cultivation and preservation [1] - The export of Feizixiao lychee from Pu Bei County is expanding to international markets, including Singapore, Russia, and Australia, leveraging e-commerce and logistics partnerships [2] Group 1 - Guangxi's lychee production is characterized by a diverse range of varieties and a long supply period from May to early August [1] - The region's favorable climate includes subtropical and tropical monsoon influences, along with abundant rainfall, which supports lychee cultivation [1] - Technological innovations, such as modern pest control and preservation techniques, have significantly improved both the yield and quality of lychees in Guangxi [1] Group 2 - Pu Bei County has a lychee planting area of 310,000 acres, producing 171,000 tons, with Feizixiao accounting for 105,000 tons [2] - The county's lychee exports began in 2024 to Malaysia and are now expanding to other countries through various channels [2] - Guangxi is enhancing its logistics capabilities by establishing direct postal and railway routes, ensuring efficient transportation of lychees [2]