Core Insights - The Hong Kong listing ceremony for Ronghe Wine marked a significant milestone, showcasing the brand's commitment to both tradition and innovation in the context of digital transformation [4][5] - The event highlighted the theme of "Entering a New World of Brand RWA Digitalization," emphasizing the global journey and digital transition of Asian brands [2] Group 1: Event Highlights - The 20th Asian Brand Ceremony was held in Hong Kong, co-hosted by various organizations including Asiabrand and the Asian Digital Development Bank, gathering global leaders and experts [2] - The ceremony featured a bell-ringing event led by prominent figures, including former Thai Deputy Prime Minister Wang Pengdi and other industry leaders, symbolizing Ronghe Wine's entry into the capital market [5] Group 2: Ronghe Wine's Strategy - Wang Jun, Chairman of China Great Wall Computer Import and Export Company and Ronghe Development Group, presented the "Coin-Stock Linkage" strategy, aiming to set a benchmark for traditional brands in their digital transformation [4] - The listing of Ronghe Wine is seen as a declaration of traditional liquor embracing the digital economy, with expectations for the brand to explore the integration of tradition and digitalization [5] Group 3: Asiabrand Overview - Asiabrand, established in 2005 in Hong Kong, is a professional brand value service provider with a focus on new brands, technology, and finance [6] - The organization has developed a brand financial ecosystem, supporting over 18,000 member enterprises and offering services in brand evaluation and value management [6]

Core Viewpoint - The launch of the RWA project by Great Wall E-Trade, a subsidiary of China Great Wall Computer Import and Export Company, represents a significant step in integrating digital economy with physical assets, leveraging blockchain technology to enhance asset liquidity and transparency [1][3][5] Group 1: Project Overview - The RWA project is anchored by 10 billion RMB worth of base liquor from Ronghe Distillery, with an initial issuance of 1 billion digital tokens priced at 1 RMB each [1] - The project aims to create a "consumption as investment" model, allowing consumers to convert traditional purchases into digital asset investments [3] Group 2: Technological Integration - The combination of QR codes and blockchain technology optimizes the entire supply chain process for the base liquor, enhancing the efficiency of asset value circulation in the digital realm [3] - The project is supported by the Asia Digital Asset Exchange, which provides a compliant and efficient global trading environment for the digital tokens [5] Group 3: Strategic Alignment - The initiative aligns with the company's mission to root the digital economy in physical soil, showcasing the innovative exploration of asset digitization by a state-owned enterprise [5] - The project reflects the company's commitment to national strategy and social development, aiming to contribute significantly to economic growth [5]