Group 1 - The core viewpoint of the news is the launch of the "Farming Mall" by Hong Kong Zhongnong International Investment Group, marking the world's first on-chain mall that integrates agricultural physical assets with blockchain technology [1][3] - The platform features a digital circulation system for agricultural products, allowing direct access from producers to global consumers, enhancing transaction efficiency and consumer trust [3][5] - The initial product offerings include high-quality agricultural products from Latin America, Southeast Asia, and Africa, all managed through a self-developed blockchain traceability certification system [3][5] Group 2 - The "Farming Mall" plans to introduce over 2,000 product SKUs in the next three years and aims to create a multi-layered trading ecosystem, including live traceability and AI product recommendations [5] - The platform will establish B2B channels with large overseas buyers and food chains to facilitate bulk orders and increase agricultural product export rates [5] - The launch of the mall supports the digital transformation of agricultural brands and the assetization process through blockchain, with plans for deeper collaboration with governments and international organizations [5]

[Table_Title] 研究报告 Research Report 24 Jun 2025 中国包装食品 China (A-share) Packaged Food 各大平台 618 宠物行业战况数据 Data on the 618 overall market and the performance of the pet industry on major platforms 寇媛媛 Yuanyuan Kou yy.kou@htisec.com [Table_yemei1] 热点速评 Flash Analysis [Table_summary] (Please see APPENDIX 1 for English summary) 2025 年 618 期间宠物行业在各大平台均展现出强劲的增长态势，成为消费市场的亮点之一。根据解数咨询情报，天 猫 618 正式开卖 4 小时后，天猫宠物直播成交同比大涨近 180%；超 1000 个新品牌首次参与"618"， 京东超市宠物发 布全周期终极战报显示，618 期间京东宠物成交用户同比增长 32%、新晋养宠用户同比增长 39%、PLUS 用户同比增长 35%；成交 ...

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