次日清晨5点多，农户按订单赶赴基地采摘豇豆、黄瓜、奶白菜等新鲜蔬菜，并陆续送往分拣仓。上午，保鲜车间里，十余位工人在流水线上忙碌，蔬菜 被逐一分级、称重、贴码。下午6点，两辆冷藏厢式卡车装载完毕，从莘县北部驶上德商高速。 11月28日早上7点不到，车辆抵达家家悦在山东省内的5家物流中心。10点前，贴着"莘县蔬菜"溯源码的小包装精品菜，被摆上门店的生鲜区，成为当日最 醒目的新货。 至此，接近700公里、不到38个小时，莘县蔬菜一路从田间向货架奔赴而来。但比这段"旅程"更值得追问的，是其背后的食用农产品全链条追溯体系。 01 产地与终端"双向奔赴" 11月26日晚，聊城市莘县东鲁街道刘马庄村农户侯春海的手机提示声响起，是莘县农发工作人员发来的采收单。 11月26日晚上8点，家家悦B2B平台跳出一笔订单：12000份莘县蔬菜，两天后上架济南、青岛、威海、烟台等地的330家门店。随即，这笔订单便出现在 莘县农业农村投资发展有限公司（简称"莘县农发"）供应链调度中心的大屏上。 他一眼扫过规格要求——"豇豆长度40～60cm，颜色深绿，细而长，脆嫩，无鼓豆、虫眼、锈斑；农药检测呈阳性，压伤或断裂比例超3%，或规则残缺率 ...

Core Viewpoint - The "Qilu Forum on Rural Revitalization 2025" held in Zouping focuses on discussing major theoretical and practical issues related to comprehensive rural revitalization, aiming to enhance the competitiveness of rural resources in the market [2] Group 1: Forum Overview - The forum is co-hosted by various governmental and academic institutions, emphasizing high-quality rural revitalization in Shandong [2] - Experts and scholars in the "three rural" fields are engaged in discussions to provide intellectual support for building a higher-level "Qilu Granary" and improving rural industry development [2] Group 2: Agricultural Production and Food Security - Despite continuous grain harvests, China's grain production is in a tight balance, with 2024's output expected to exceed 1.4 trillion jin [2] - Key measures for stabilizing production include maintaining acreage and increasing yield, alongside enhancing agricultural technology and equipment [2] Group 3: Role of Cooperatives and Modern Agriculture - The importance of farmer cooperatives in ensuring food security is highlighted, with suggestions for strengthening cooperative models to enhance agricultural efficiency [3] - Successful examples include the transformation of Shandong's Xinxian County into a leading vegetable production area, with significant improvements in greenhouse utilization and income [3] Group 4: Branding and Market Competitiveness - Agricultural product branding is crucial for modernizing agriculture and increasing farmer income, focusing on the integration of local resources and cultural heritage [4] - Collaborative efforts among farmers, cooperatives, and enterprises are necessary to create scalable brands and enhance market competitiveness [4] Group 5: Rural Operations and Talent Development - Emphasis is placed on optimizing rural resource allocation and effective asset management to improve rural development quality and efficiency [5] - The need for professional training and development of rural operation talents is stressed, with examples of successful initiatives in talent recruitment and training [5]