韶关乡村运营一 线观察：古村焕 新、田园生金、 城郊出彩的共富 实践_南方+_南 方plus 刚刚过去的国庆 假期，韶关乡村 处处是火热的运 营场景：武江区 马屋村南岭诗意 文化康养园里， 粉色沙滩上游人 如织，非遗打铁 花表演的欢呼声 此起彼伏；乐昌 市北乡镇黄坌村 的腊味加工车间 里，工人正忙着 封装新一批腊味 礼盒；翁源县南 塘村的湖心坝客 家群楼前，游客 围着民俗馆里的 客家纺织展品啧 啧称赞。自"百 千万工程"实施 以来，韶关市以 市场化运营为钥 匙，打开乡村资 源变现、集体增 收、农民致富的 大门。 南方农村报记者 在韶关市农业农 村局了解到，目 前韶关全市已培 育31个具备整村 运营基础的行政 村、1个整镇运 营基础的乡镇， 组建105家镇级 强镇富村公司， 新增营业额 9621.48万元， 带动2245人就 业，为村集体分 红259.9万元。 这些数据的背 后，是韶关针对 不同乡村资源禀 赋精准设计运营 路径的实践，让 每一份"乡村家 底"都能转化为 共富动能。 机制破题： 从"各自为 战"到"利益共 生" "以前村里好多 房子破破烂烂， 道路设施差，猪 舍、鸡舍到处 是，污水横流， 看着就糟 ...

Core Viewpoint - Zhanjiang is experiencing a significant agricultural harvest, with a total agricultural output value of 52.946 billion yuan in the first half of the year, reflecting a year-on-year growth of 4.4% [6][7]. Group 1: Agricultural Production - The city has a strong agricultural foundation, being the largest grain-producing city in Guangdong, with a grain planting area of 4.2644 million mu and a total output of 1.5958 million tons, accounting for 12.15% of the province's total output [20][21]. - The tropical crop industry is particularly competitive, with a fruit planting area of 1.7844 million mu and a total output of 3.4556 million tons, where pineapple production accounts for nearly 90% of the province's total [22]. - The vegetable planting area is 2.5549 million mu, with a total output of 4.8537 million tons, ranking first in the province [23]. Group 2: Livestock and Aquaculture - The livestock industry has a total output value of 17.079 billion yuan, with cattle and sheep output ranking first in the province [26]. - Zhanjiang is recognized as the "Capital of Chinese Prawns," leading the nation in seven indicators related to shrimp seedling production, breeding area, and processing scale [27]. Group 3: Value Addition and Branding - The city has established 26 modern agricultural industrial parks, with 4 at the national level and 22 at the provincial level, leading the province in quantity [42]. - The agricultural product processing industry is projected to reach an output value of 66.722 billion yuan in 2024, forming four industrial clusters with over 10 billion yuan in value [43]. - The "Zhanpin" brand has recognized 176 products, with online retail sales of agricultural products reaching 1.6 billion yuan, a year-on-year increase of 39.8% [49][50]. Group 4: Rural Development and Innovation - The city has accelerated rural operations, establishing 41 strong town and rich village companies, and 222 benchmark family farms, ranking second in the province [60][61]. - The total income of rural collective economies is projected to reach 1.167 billion yuan in 2024, reflecting a year-on-year growth of 5.9% [62]. - Zhanjiang is transforming traditional agriculture into modern agriculture, with multiple billion-yuan agricultural industrial clusters being cultivated [68].

Core Insights - The introduction of rural collective economic managers in Rugao marks a significant step towards professionalizing rural operations, with a focus on attracting talent to enhance local economic management [1][2] Group 1: New Initiatives - Rugao has signed a contract with a rural collective economic manager, Zheng Yong, who has extensive experience in rural tourism operations [1] - The role of rural collective economic manager was introduced by the Ministry of Human Resources and Social Security in July, focusing on economic management activities such as resource leasing and property management [1] Group 2: Talent Recruitment and Incentives - Rugao has publicly recruited rural operation talents since July, implementing competitive salary mechanisms to attract skilled professionals [1] - Performance-based rewards ranging from 100,000 to 300,000 yuan are offered in addition to base salaries in specific villages [1] Group 3: Challenges and Opportunities - Pingyuan Pond Village, known for its lotus pond tourism, faces challenges in professional management due to increasing visitor numbers and diverse business operations [2] - The need for professionals who understand management and have a passion for rural development is emphasized by local officials [2]

Group 1 - Guangdong Province issued a mountain flood disaster risk warning, predicting localized mountain floods in specific areas within the next 24 hours [7][8][10] - Heavy rainfall has been reported in Huizhou City, with the emergency response level raised to III due to continuous strong precipitation [9][10] - The region is expected to experience severe weather conditions, including short-term heavy rainfall and strong winds [10][55] Group 2 - The "True Village" platform aims to enhance rural operations and promote resource value addition, transforming beautiful villages into beautiful economies [20][21] - The initiative focuses on leveraging rural idle resources to create economic advantages and increase farmers' income through new products and business models [24][25] Group 3 - The promotion of straw silage technology is aiding agricultural green development in Fengkai County, with a complete service chain for straw recycling and processing [27][30][34] - The transformation of straw into high-quality organic feed is being facilitated by microbial processes, contributing to the livestock industry's growth [32][34] Group 4 - The trend of traditional health products, such as fish maw, is being redefined by younger consumers, making it a fashionable choice for meals and snacks [36][41] - Social media engagement is driving interest in innovative recipes and uses for fish maw, particularly among young women [38][44] Group 5 - The establishment of the "Xiangshan Academy" in Zhongshan City aims to create a cultural landmark and enhance community engagement through diverse cultural exchanges [46][49]

Core Viewpoint - The "Zhenxiang" platform aims to enhance rural operations and promote the value and efficiency of rural resources, transforming "beautiful villages" into "beautiful economies" to drive wealth for villagers [2][6][68]. Group 1: Platform Launch and Objectives - The "Zhenxiang" platform, the first rural tourism service platform in the country, was officially launched to support the "Hundred Thousand Project" and empower high-quality development in agriculture, culture, and tourism [7][10]. - The platform introduces a "one platform, three carriers" service system to promote the natural beauty, cultural heritage, and local specialties of Guangdong's villages, encouraging tourism and deep integration of agriculture and culture [14][15]. Group 2: Resource Utilization and Economic Development - The focus of the "Hundred Thousand Project" should be on excavating and revitalizing idle rural resources to convert ecological advantages into economic and developmental advantages [5][52]. - Guangdong's rich natural conditions, including a forest coverage rate of 53.03% and significant agricultural outputs, provide a strong foundation for developing rural industries [17][18][21]. Group 3: Consumer Potential and Market Dynamics - Guangdong's consumer potential is a significant driver for rural operations, with a projected population of 127.8 million and a per capita consumption expenditure of 35,818 yuan, surpassing the national average [28][26]. - The province's cultural heritage, including Cantonese, Hakka, and Chaoshan cultures, plays a crucial role in enhancing rural operations and supporting the "Hundred Thousand Project" [31][32]. Group 4: Challenges and Strategies in Rural Operations - The key challenge in rural operations is the integration and scientific transformation of resources, particularly in the context of urbanization leading to "hollow villages" [35][34]. - Strategies for effective rural operations include collaborative development, strengthening benefit-sharing mechanisms, and ensuring continuous income growth for farmers [39][42][46]. Group 5: Talent Development and Community Engagement - The emergence of the "rural operation manager" profession highlights the need for skilled individuals to lead rural revitalization efforts, with plans to train over a thousand rural "CEOs" in Guangdong [58][59]. - Engaging local communities and fostering a sense of ownership among villagers is essential for sustainable rural development, emphasizing that everyone can contribute to rural operations [61][64].

Core Insights - The establishment of the Hangzhou Workstation aims to provide localized services for rural CEOs in areas such as talent cultivation, resource sharing, professional guidance, and collaborative initiatives [1][2] - The Rural CEO Special Committee has attracted over 150 members from various regions in Zhejiang Province since its inception, focusing on the growth and support of rural entrepreneurs [1] - The "Yushang Daoxiang" project in Yuhang Street has successfully increased collective operating income tenfold and has become a model for rural revitalization, drawing national attention [2] Summary by Sections Establishment and Purpose - The Hangzhou Workstation was officially established to support rural CEOs in their operations and development [1] - It will serve as a platform for learning, growth, and collaboration among rural entrepreneurs [2] Membership and Activities - The Rural CEO Special Committee was founded with the participation of over 50 rural CEOs and has since grown to include more than 150 members [1] - Activities conducted include business training, exchange salons, policy briefings, and resource matching [1] Future Plans and Collaboration - The committee plans to establish stations in all 11 prefecture-level cities in Zhejiang Province to ensure comprehensive localized services [1] - Future collaborations will focus on enhancing exchanges with rural operation talents and experts, aiming to explore new pathways for rural operations through resource sharing and brand collaboration [2]

Core Viewpoint - The "Creative Youth" Guangdong "Hundred Thousand Project" Youth Entrepreneurship Competition in Yunfu City aims to empower rural revitalization and promote youth innovation and entrepreneurship through various projects and initiatives [2][4][38]. Group 1: Competition Overview - The competition was held on April 27, 2025, at Yunfu Traditional Chinese Medicine Vocational College, featuring 30 youth entrepreneurial teams [3][5]. - The event was co-hosted by multiple organizations, including the Communist Youth League of Guangdong Province and Tencent Group, focusing on themes of rural empowerment and innovation [4][6]. Group 2: Project Focus Areas - Participating projects concentrated on rural revitalization, county economy, ecological agriculture, digital villages, and cultural integration [8][9]. - The competition encouraged a "technology + industry + culture" integration approach to foster innovation [9][10]. Group 3: Award Winners - The first prize was awarded to a project promoting the global branding of local agricultural products, emphasizing a "from field to world" strategy [12][13]. - Other notable projects included a second prize for a bamboo weaving initiative and a third prize for a smart agricultural irrigation system [14][16]. Group 4: Support and Resources - The competition received strong support from provincial and municipal units, financial institutions, and social organizations, providing credit support and comprehensive services for participating teams [33][35]. - The event aimed to create a vibrant innovation and entrepreneurship atmosphere, enhancing the integration of youth projects with the "Hundred Thousand Project" in Yunfu [36][38].