中新网上海2月17日电 题：运营"头雁"的破局：从"单点招商"到"全域运营"的乡村转型之路 中新网记者李佳佳 上海浦东新区合庆镇东风村党总支书记龚鸣第一次意识到"单点招商"走不通，是在村里的咖啡馆开张三 个月后。 咖啡馆装修考究，咖啡师是从上海市区请来的，周末有不少年轻人专程驱车前来打卡。但龚鸣站在店门 口，眉头没松开过。 左边是咖啡馆，右边是露营地，前头还有家做亲子手工的小院。三家业态各做各的，连垃圾桶都各摆各 的。村委会没有人去串联这条文旅线，也没有人懂得怎么串。 "单个业态会带来一个问题——都不团结，各管各的，很单调。"龚鸣说。 那时的他还不知道，自己正站在上海乡村振兴一个关键转折点上，即从"点状示范"迈向"全域运营"。 上海浦东新区合庆镇东风村党总支书记龚鸣将"整村运营"的概念引入乡村振兴进程中。中新网记者 张亨伟摄 上海社会科学院原副院长、长三角与长江经济带研究中心常务副主任王振这两年也在反复琢磨一个词： 乡村运营。 "乡村振兴，产业兴旺最关键。这些年上海投入建设了很多示范村，基础设施配好了，环境改善了，现 在要解决一个问题：谁来运营？怎么运营？"王振说，"要让集体和农民持续有收入，首先要有收入来 ...

"十五五"规划和 2026年中央一号 文件都明确提 出"分类有序、 片区化推进乡村 振兴"，如何准 确理解和把 握"片区化"这个 概念？这对未来 的乡村发展提出 了怎样的新要 求？又该如何做 好相关工作？ 顾益康：创新乡 村片区化组团， 探索组建"强团 公司" | 专家解读 一号文件②_南 方+_南方plus ▲点击查看"聚焦2026中央一号文件"系列报道 从乡村联合体走 向共同体 重点把握四个环 节 顾益康指出，乡 村片区组团的涵 义是若干区位相 邻、资源相近、 产业相关、文化 相融的若干村庄 联合起来，整体 广东省"百千万 工程"智库专 家、浙江省委高 质量发展建设共 同富裕示范区专 家咨询委委员顾 益康在接受南方 农村报记者专访 时表示，片区化 推进乡村振兴， 既是适应我国农 业农村区域不同 发展水平与特 点、分类有序推 进乡村振兴的需 要，又是现代化 进程中我国农业 产业和农村公共 服务区域化、连 片化、集聚化以 及跨村域发展的 需要。组团式发 展则是农业农村 片区化发展的重 要方式和组织创 新，有助于推动 乡村振兴百花齐 放、美美与共。 他提出，引导乡 村片区组团应重 点把握好以下四 个环节—— 一 ...

近年来，江宁区深入实施乡村振兴战略，以产业发展为核心，以智慧农业为驱动，以和美乡村建设为抓 手，全面推进农业农村现代化。全区粮食生产稳中有进，特色农业提质增效，数字技术深度融合，乡村 面貌焕然一新，走出了一条具有江宁特色的高质量发展之路。江宁乡村治理、乡村振兴成功入选全国典 型案例，先后获得全国宜居宜业典范区、全国休闲农业和乡村旅游示范区、全国文化产业赋能乡村振兴 试点区、国家级水产健康养殖和生态养殖示范区等多项国家级荣誉。 今年，江宁区将打造10个以上乡村运营试点村，推行村集体自主运营、聘请乡村CEO、专业化运营企业 整片运营、国企统一运营4种运营模式。到2028年，力争引育3家引领型专业化运营企业、100名乡村 CEO和6000名青年人才，重点村组团片区实现整体运营，基本建成"业态融合、多元赋能、价值转化、 利益联结"的现代化乡村运营体系。 会上，江宁区乡村振兴招商平台——"江宁村品汇"正式上线。该平台由江宁区农业农村局联合江宁区休 闲农业协会打造，包含"走进江宁""休闲农旅""共享小院""政策指引"等内容，让江宁优质资源与发展商 机触手可及。 23个项目在会议现场集中签约，总投资超20亿元，涵盖农业产业 ...

Group 1 - The core viewpoint highlights the significant improvement in Zhejiang's agricultural and rural development indicators, with record highs in grain production area, total output, and yield per mu, alongside a notable increase in rural residents' disposable income [1][2] - By 2025, the integration of agriculture, culture, and tourism in Zhejiang is expected to enhance industrial advantages, with rural leisure tourism revenue projected to exceed 50 billion yuan [1] - The province aims to establish a comprehensive rural operation model, with 226 provincial-level key village clusters already developed, benefiting 1,447 surrounding villages [2] Group 2 - Zhejiang plans to achieve "eleven consecutive harvests" in grain production by 2026, with a target of over 3.5% growth in the added value of agriculture, forestry, animal husbandry, and fishery [3] - The province aims to develop 400 new provincial-level key village clusters and increase the total output value of specialty agricultural products to over 350 billion yuan [3] - Rural residents' disposable income is projected to surpass 47,000 yuan, reflecting ongoing efforts to enhance farmers' income and quality of life [3]

Core Viewpoint - The "Qilu Forum on Rural Revitalization 2025" held in Zouping focuses on discussing major theoretical and practical issues related to comprehensive rural revitalization, aiming to enhance the competitiveness of rural resources in the market [2] Group 1: Forum Overview - The forum is co-hosted by various governmental and academic institutions, emphasizing high-quality rural revitalization in Shandong [2] - Experts and scholars in the "three rural" fields are engaged in discussions to provide intellectual support for building a higher-level "Qilu Granary" and improving rural industry development [2] Group 2: Agricultural Production and Food Security - Despite continuous grain harvests, China's grain production is in a tight balance, with 2024's output expected to exceed 1.4 trillion jin [2] - Key measures for stabilizing production include maintaining acreage and increasing yield, alongside enhancing agricultural technology and equipment [2] Group 3: Role of Cooperatives and Modern Agriculture - The importance of farmer cooperatives in ensuring food security is highlighted, with suggestions for strengthening cooperative models to enhance agricultural efficiency [3] - Successful examples include the transformation of Shandong's Xinxian County into a leading vegetable production area, with significant improvements in greenhouse utilization and income [3] Group 4: Branding and Market Competitiveness - Agricultural product branding is crucial for modernizing agriculture and increasing farmer income, focusing on the integration of local resources and cultural heritage [4] - Collaborative efforts among farmers, cooperatives, and enterprises are necessary to create scalable brands and enhance market competitiveness [4] Group 5: Rural Operations and Talent Development - Emphasis is placed on optimizing rural resource allocation and effective asset management to improve rural development quality and efficiency [5] - The need for professional training and development of rural operation talents is stressed, with examples of successful initiatives in talent recruitment and training [5]

Core Viewpoint - The article highlights the successful rural revitalization efforts in Shaoguan, showcasing how market-oriented operations have transformed rural resources into economic benefits, leading to collective income growth and improved livelihoods for farmers [5][10][81]. Group 1: Rural Operations and Economic Impact - During the recent National Day holiday, Shaoguan's rural areas experienced vibrant operational scenes, with significant tourist activity and local production [2][3]. - Shaoguan has cultivated 31 administrative villages with operational foundations and one town-level operation, establishing 105 strong town-village companies, generating a new revenue of 96.21 million yuan and creating 2,245 jobs [6][7][8]. - The implementation of the "Hundred Million Project" has been pivotal in unlocking rural resource monetization and increasing collective income [4][5]. Group 2: Mechanism and Governance - The shift from a "government-led" to a "market-driven" approach has been crucial, with local governments guiding enterprises and villagers participating actively [23][24]. - The establishment of profit-sharing mechanisms, such as "guaranteed income + profit distribution," has enabled over 100 villagers to achieve employment and increased collective economic income to 290,000 yuan [19][20]. - The integration of party organizations in leading cooperative models has facilitated the development of local industries, such as turtle farming and mushroom production, generating significant annual revenues [28][30][31]. Group 3: Resource Activation and Financial Innovation - Shaoguan's approach to resource activation includes detailed asset inventories and the introduction of social capital to develop tourism and cultural projects, such as the South Mountain Poetic Cultural Health Park [39][42]. - The city has implemented policies to revitalize idle residential land and agricultural properties, leading to innovative models that enhance rural vitality [45][47]. - Financial products like "carbon credit loans" and "guesthouse operation rights loans" have been introduced to support local industries, addressing funding challenges for bamboo processing enterprises [55][56][58]. Group 4: Industry Integration and Unique Development - The integration of various sectors, such as agriculture, tourism, and culture, has created unique economic models tailored to local resources, avoiding a "one-size-fits-all" approach [78][80]. - Villages like Nantang have successfully attracted tourists by showcasing Hakka culture and developing modern amenities, resulting in significant tourism revenue [65][66]. - The combination of local agricultural products and deep processing has led to the establishment of new business clusters, enhancing overall economic performance [74][76]. Group 5: Future Outlook and Goals - Shaoguan aims to implement the upcoming "Implementation Opinions on Promoting Rural Operations" to strengthen operational strategies and optimize resource allocation [81][82]. - The goal is to have at least 20% of typical villages with mature operational systems and noticeable benefits by the end of 2027, providing a replicable model for rural revitalization across the province [83][84].

Core Viewpoint - Zhanjiang is experiencing a significant agricultural harvest, with a total agricultural output value of 52.946 billion yuan in the first half of the year, reflecting a year-on-year growth of 4.4% [6][7]. Group 1: Agricultural Production - The city has a strong agricultural foundation, being the largest grain-producing city in Guangdong, with a grain planting area of 4.2644 million mu and a total output of 1.5958 million tons, accounting for 12.15% of the province's total output [20][21]. - The tropical crop industry is particularly competitive, with a fruit planting area of 1.7844 million mu and a total output of 3.4556 million tons, where pineapple production accounts for nearly 90% of the province's total [22]. - The vegetable planting area is 2.5549 million mu, with a total output of 4.8537 million tons, ranking first in the province [23]. Group 2: Livestock and Aquaculture - The livestock industry has a total output value of 17.079 billion yuan, with cattle and sheep output ranking first in the province [26]. - Zhanjiang is recognized as the "Capital of Chinese Prawns," leading the nation in seven indicators related to shrimp seedling production, breeding area, and processing scale [27]. Group 3: Value Addition and Branding - The city has established 26 modern agricultural industrial parks, with 4 at the national level and 22 at the provincial level, leading the province in quantity [42]. - The agricultural product processing industry is projected to reach an output value of 66.722 billion yuan in 2024, forming four industrial clusters with over 10 billion yuan in value [43]. - The "Zhanpin" brand has recognized 176 products, with online retail sales of agricultural products reaching 1.6 billion yuan, a year-on-year increase of 39.8% [49][50]. Group 4: Rural Development and Innovation - The city has accelerated rural operations, establishing 41 strong town and rich village companies, and 222 benchmark family farms, ranking second in the province [60][61]. - The total income of rural collective economies is projected to reach 1.167 billion yuan in 2024, reflecting a year-on-year growth of 5.9% [62]. - Zhanjiang is transforming traditional agriculture into modern agriculture, with multiple billion-yuan agricultural industrial clusters being cultivated [68].

Core Insights - The introduction of rural collective economic managers in Rugao marks a significant step towards professionalizing rural operations, with a focus on attracting talent to enhance local economic management [1][2] Group 1: New Initiatives - Rugao has signed a contract with a rural collective economic manager, Zheng Yong, who has extensive experience in rural tourism operations [1] - The role of rural collective economic manager was introduced by the Ministry of Human Resources and Social Security in July, focusing on economic management activities such as resource leasing and property management [1] Group 2: Talent Recruitment and Incentives - Rugao has publicly recruited rural operation talents since July, implementing competitive salary mechanisms to attract skilled professionals [1] - Performance-based rewards ranging from 100,000 to 300,000 yuan are offered in addition to base salaries in specific villages [1] Group 3: Challenges and Opportunities - Pingyuan Pond Village, known for its lotus pond tourism, faces challenges in professional management due to increasing visitor numbers and diverse business operations [2] - The need for professionals who understand management and have a passion for rural development is emphasized by local officials [2]

Group 1 - Guangdong Province issued a mountain flood disaster risk warning, predicting localized mountain floods in specific areas within the next 24 hours [7][8][10] - Heavy rainfall has been reported in Huizhou City, with the emergency response level raised to III due to continuous strong precipitation [9][10] - The region is expected to experience severe weather conditions, including short-term heavy rainfall and strong winds [10][55] Group 2 - The "True Village" platform aims to enhance rural operations and promote resource value addition, transforming beautiful villages into beautiful economies [20][21] - The initiative focuses on leveraging rural idle resources to create economic advantages and increase farmers' income through new products and business models [24][25] Group 3 - The promotion of straw silage technology is aiding agricultural green development in Fengkai County, with a complete service chain for straw recycling and processing [27][30][34] - The transformation of straw into high-quality organic feed is being facilitated by microbial processes, contributing to the livestock industry's growth [32][34] Group 4 - The trend of traditional health products, such as fish maw, is being redefined by younger consumers, making it a fashionable choice for meals and snacks [36][41] - Social media engagement is driving interest in innovative recipes and uses for fish maw, particularly among young women [38][44] Group 5 - The establishment of the "Xiangshan Academy" in Zhongshan City aims to create a cultural landmark and enhance community engagement through diverse cultural exchanges [46][49]

Core Viewpoint - The "Zhenxiang" platform aims to enhance rural operations and promote the value and efficiency of rural resources, transforming "beautiful villages" into "beautiful economies" to drive wealth for villagers [2][6][68]. Group 1: Platform Launch and Objectives - The "Zhenxiang" platform, the first rural tourism service platform in the country, was officially launched to support the "Hundred Thousand Project" and empower high-quality development in agriculture, culture, and tourism [7][10]. - The platform introduces a "one platform, three carriers" service system to promote the natural beauty, cultural heritage, and local specialties of Guangdong's villages, encouraging tourism and deep integration of agriculture and culture [14][15]. Group 2: Resource Utilization and Economic Development - The focus of the "Hundred Thousand Project" should be on excavating and revitalizing idle rural resources to convert ecological advantages into economic and developmental advantages [5][52]. - Guangdong's rich natural conditions, including a forest coverage rate of 53.03% and significant agricultural outputs, provide a strong foundation for developing rural industries [17][18][21]. Group 3: Consumer Potential and Market Dynamics - Guangdong's consumer potential is a significant driver for rural operations, with a projected population of 127.8 million and a per capita consumption expenditure of 35,818 yuan, surpassing the national average [28][26]. - The province's cultural heritage, including Cantonese, Hakka, and Chaoshan cultures, plays a crucial role in enhancing rural operations and supporting the "Hundred Thousand Project" [31][32]. Group 4: Challenges and Strategies in Rural Operations - The key challenge in rural operations is the integration and scientific transformation of resources, particularly in the context of urbanization leading to "hollow villages" [35][34]. - Strategies for effective rural operations include collaborative development, strengthening benefit-sharing mechanisms, and ensuring continuous income growth for farmers [39][42][46]. Group 5: Talent Development and Community Engagement - The emergence of the "rural operation manager" profession highlights the need for skilled individuals to lead rural revitalization efforts, with plans to train over a thousand rural "CEOs" in Guangdong [58][59]. - Engaging local communities and fostering a sense of ownership among villagers is essential for sustainable rural development, emphasizing that everyone can contribute to rural operations [61][64].