Core Viewpoint - Guangzhou Ruoyuchen Technology Co., Ltd. is planning to issue H-shares and apply for listing on the Hong Kong Stock Exchange, following other beauty TP companies, indicating a trend of dual listing in the beauty industry [1][2][3] Company Overview - Ruoyuchen, established in 2011 and listed on the Shenzhen Stock Exchange in 2020, is a beauty TP enterprise that provides comprehensive e-commerce services for brand owners, including online store operations and marketing [3][4] - The company has expanded its business from maternal and infant products to beauty, health products, and household cleaning, establishing itself as a global consumer brand digital management company [3][4] Financial Performance - For the first half of 2025, Ruoyuchen's net profit is projected to be between 63 million and 78 million yuan, a year-on-year increase of 61.81% to 100.33% compared to 38.93 million yuan in the same period last year [3][4] - In 2024, Ruoyuchen achieved revenue of 1.766 billion yuan, a year-on-year growth of 29.26%, and a net profit of 106 million yuan, up 94.58% from the previous year [4][6] Industry Context - The beauty TP industry is currently undergoing a deep adjustment period, with many companies struggling to survive. The total revenue of six listed beauty TP companies dropped from 9.99 billion yuan in 2022 to 7.653 billion yuan in 2024, a cumulative decline of 23.3% [4][5] - Despite the industry's downturn, Ruoyuchen has emerged as a rare success story, demonstrating strong growth resilience [5][7] Business Transformation - Ruoyuchen is transitioning from a "TP operator" to a "comprehensive brand service provider," focusing on self-owned brands and brand management to achieve structural growth [8][12] - The company's brand management business has rapidly grown, with revenue increasing from 160 million yuan in 2023 to 501 million yuan in 2024, marking a growth of 212.24% [10][11] Strategic Positioning - Ruoyuchen has diversified its business model by developing a balanced portfolio across various categories, reducing reliance on a single category. In 2024, the beauty category accounted for 34%, while household cleaning, maternal and infant products, and health products made up 28%, 21%, and 13%, respectively [12]